Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO



Sourcing Snow is the industry’s only snow exclusive sourcing destination. When suppliers are looking for the materials to set their product apart, they come straight to the source, Sourcing Snow. Now in its fourth year, the 2017 Sourcing Snow welcomes a new seminar lineup to the area as well; specifically to help inspire and educate attendees on topics such as tools and techniques, creation and protection and many more. More details to come this fall. 

“Sourcing Snow has given us the opportunity to interact with a broad range of snow sport and lifestyle brands. The casual atmosphere lends itself well to not only meet with apparel manufacturers, but also other raw material suppliers who have the same eco-friendly approach as Sympatex.” Stephen Kerns, VP & GM, Sympatex



If you are a textile company or material manufacturer focused on snow, who is looking to raise your profile, connect with key manufacturers and expand your customer base, Sourcing Snow is a platform designed for you.

  • Access to the 96% of supplier market share who exhibit at the industry’s largest and most concentrated trade event
  • Cost-effective structure and easy set-up
  • Continued SIA investment to the success of Sourcing Snow
  • SIA membership, including a range of benefits and a listing in the SIA Directory
  • Key Raw Materials
  • Fabric/Textiles
  • Insulation
  • Zippers/Closure Systems
  • Straps/Webbing
  • High-Tech Components
  • OEM Facilities
  • Wood Core & Metal Edges
  • Base Material & Plastics
  • Epoxies
  • Adhesives
  • Anti-Vibration Technologies


10' X 10' (100 sq. ft.) - $3,300 US
10' X 20' (200 sq. ft.) - $6,150 US


MEMBERSHIP. As a non-profit, member-owned trade show, by its very definition, Sourcing Snow is your Show. We work with you and for you to help bolster your business. It’s our mission to provide all exhibitors with the personal attention and tools necessary to create a positive and ultimately beneficial experience. And it’s our job to help you promote your company to the entire industry, because if you don’t succeed, we don’t succeed.


Here are a few highlights, check out snowsports.org/resources for even more. Access to exclusive marketing and advertising opportunities including: sponsorship opportunities, blast emails, web banners, newsletters ads, rent names, emails and contact information and more

  • Competitive FedEx and YRC logistics discounts available
  • Access to exclusive research reports
  • Access to the SIA Snow ShowOn-Snow/Ski-Ride Fest and all Show Events
  • SIA Membership dues are returned directly to the snow sports industry to help support consumer initiatives, programs, and the Show
  • As a member in a member-owned trade show, you have significant input in the success of this event—your thoughts and opinions matter. It is YOUR show!

“We’re happy to have Sourcing Snow on the main level closer to our customers. As we work on new technologies not only for current season but for next season it’s good to be near our customers who are at the Show. We also are happy that we get a chance to see people who’ve just started or are making changes in what they do. It gives us a chance to source new business and new opportunities that we may have here.” -  David Rubin, Senior Key Account Sales, Thinsulate Insulation

For more information, contact:

Debbie Des Roches: Trade Show Director, P 435-657-5149 E DDesroches@snowsports.org

Kyle Kennedy: Director of Member Services, P 435-657-5157 E KKennedy@snowsports.org

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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