Two Days of Sunshine, Friends and Snow at SIA’s On-Snow Demo
Date: 1/31/2012
Winter Park Resort, CO (January 31, 2012) -- SIA Snow Show’s 3rd annual On-Snow Demo/Ski-Ride Fest (Jan. 30-31) brought together a crowd of industry friends to enjoy blue bird skies and great snow at Winter Park Resort for the Alpine/Snowboard Demo & Ski-Ride Fest portion and nearby Devil’s Thumb Ranch for the Nordic Demo, with the latest in skate, cross-country, touring and snowshoe technology.
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Packing Up, Heading Out for On-Snow Demo/Ski-Ride Fest at Winter Park/Devil’s Thumb
Date: 1/29/2012
Denver, CO (January 29, 2012) -- Wrapping up the SIA Snow Show’s third year in Denver today, the industry seemed hopeful for spring storms and starting fresh next year. The 2012 SIA Snow Show, which ran from January 26-29, brought together snow sports industry reps from around the world to experience the once-a-year energy of 19,000+ attendees, 900+ brands, 3,340 booths, 114 new and returning exhibitors, and over 90% of the supplier market only found at the SIA Snow Show.
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Industry Hits the Party Circuit at SIA Snow Show
Date: 1/28/2012
Denver, CO (January 28, 2012) – With two days of the Show checked off, Day Three of the 2012 SIA Snow Show in Denver, Colorado, brought a weekend party vibe to the Show. Some attendees were recovering from the previous evening’s festivities, including the SIA Snow Fashion & Trends Show, while others were gearing up for another night on the town with industry friends.
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Industry Follows Fashion, Trends & Influencers on Day Two 2012 SIA Snow Show
Date: 1/27/2012
Denver, CO (January 27, 2012) -- Day Two of the 2012 SIA Snow Show in Denver, Colorado, started off with a string of well-attended educational seminars, panel discussions and events available on-site for Show attendees. With dozens of seminars to choose from, topics ran the gamut, but stayed focused on issues specific to snow sports including major fashion trends, market overviews, social media strategies, eco-friendly practices and growing consumer participation.
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High Sierra Honored By USSA, SIA
Date: 1/26/2012
Denver, CO (January 26, 2012) -- High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, was honored by the U.S. Ski and Snowboard Association (USSA) and SnowSports Industries America (SIA) with the Doc DesRoches Award. The award is presented annually by SIA and the USSA to recognize a national team supplier that has done an outstanding job in marketing the team's brands and athletes.
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SIA Snow Show Day One – Recent Storms Put Industry in Optimistic Mood
Date: 1/26/2012
Denver, CO (January 26, 2012) -- As representatives from the snow sports industry gathered for Day One of the 2012 SIA Snow Show in Denver, Colorado, the mood was cautiously optimistic. Despite below average snowfall in December and January, recent storms had many attendees feeling hopeful about the remainder of the season.
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High Sierra To Be Honored By USSA, SIA At Snow Show
Date: 1/25/2012
Denver, CO (January 25, 2012) -- High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, will be honored by the U.S. Ski and Snowboard Association (USSA) and SnowSports Industries America (SIA) with the Doc DesRoches Award. The award is presented annually by SIA and the USSA to recognize a national team supplier that has done an outstanding job in marketing the team's brands and athletes. The award is named in honor of Doc DesRoches, a long time industry leader and U.S. Ski Team supporter who helped form SIA and led it for two decades.
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2012 Edition of SIA’s Snow Sports Directory Available at Snow Show
Date: 1/24/2012
Washington, DC (January 24, 2012) -- SnowSports Industries America (SIA) announced today, that the 2012 edition of the SIA Snow Sports Directory is complete and ready for distribution at the upcoming SIA Snow Show (Jan 26-29) in Denver, Colorado. Frequently called the “industry phone book” or the “snow-sports yellow-pages,” the SIA Snow Sports Directory is the most widely used industry resource for retailers, media, suppliers, resorts and industry groups.
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On-Snow Demo’s Uphill/Downhill Challenge Becomes an International Event with Italian Team’s Entry
Date: 1/24/2012
Washington, DC (January 24, 2012) -- On the heels of the 2012 SIA Snow Show (Jan 26 -29), the snow sports industry will pack up and head out to Winter Park Resort and Devil’s Thumb Ranch for the 3rd annual On-Snow Demo/Ski-Ride Fest for some hands-on product testing, socializing and friendly competition. One of the Demo’s competitions, the Uphill/Downhill Challenge, just got international with the entry of the Italian Ski Mountaineering Team as Team SCARPA.
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Denver Braces for Snow Show Invasion
Date: 1/19/2012
Washington, DC (January 19, 2012) -- Denver is preparing for a snow sports invasion officially known as the 2012 SIA Snow Show, hitting the Colorado Convention Center next week. From January 26-29, 2012, the Snow Show will deliver the hottest snow sports trends, innovations, educational seminars, personalities, events, concerts and parties. This year, numbers are trending higher than last year with buyer pre-registration up 15%, including a significant increase in shops that have not attended the Show in Denver before. Nothing can match the energy of 20,000 attendees, 900+ brands, 3,340 booths, 114 new and returning exhibitors, and more than 90% of the supplier market share all gathered for the annual Snow Show and On-Snow Demo/Ski-Ride Fest (Jan. 30-31), which follows at Winter Park Resort and Devil’s Thumb Ranch.
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Neff and Skullcandy bring you... The 2nd Annual SIA Kick Off Concert & Action Sports Industry Celebration SNOWDOWN 2012
Date: 1/19/2012
Denver, CO (January 19, 2012) -- SNOWDOWN announces the 2nd Annual SNOWDOWN with a special live concert performance by Dilated People’s on January 26, 2012 at City Amphitheater in association with SOCO Nightlife District. Last year’s SNOWDOWN hosted 2500+ people and was the kick-off event for the SIA Snow Show, the world’s largest snow-sports industry trade show and networking environment globally, presenting national hip hop star Lloyd Banks and nationally acclaimed DJ Z-TRIP.
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All-Women Panel to Discuss Growing Snow Sports at SIA Snow Show
Date: 1/18/2012
Washington, DC (January 18, 2012) -- SIA Snow Show attendees are invited to join a group of prominent female leaders from the snow sports industry for breakfast and a panel discussion entitled “How Can Snow Sports Tap into the Powerful Influence of Women?” on Friday, January 27th, 7:30-9A in Colorado Convention Center’s Mile High Ballroom. SIA’s Research Director, Kelly Davis, will moderate the panel discussion focusing on women in the marketplace and their influence on friends, colleagues and family members. The audience will be able to participate during the Q&A portion.
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On-Snow Demo Returns to Winter Park & Devil’s Thumb Ranch with Record Pre-Registration Numbers
Date: 1/18/2012
Washington, DC (January 18, 2012) -- Plans for the SIA Snow Show’s 3rd annual On-Snow Demo/Ski-Ride Fest (Jan. 30-31) are being finalized this week and record numbers have already pre-registered to attend the annual two-day event of on-snow testing and slope-side socializing. Winter Park Resort will host the Alpine/Snowboard Demo & Ski-Ride Fest and act as base camp for all lift service testing and nearby Devil’s Thumb Ranch will host the Nordic Demo focusing on the latest in skate, cross-country, touring and snowshoe technology.
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SIA/SOS Shootout Hockey Game Set To Kick Off SIA In Denver
Date: 1/17/2012
Denver, CO (January 17, 2012) -- Never Summer, 686, Snowboard Colorado, PBR and Monster Energy are proud to announce the third annual SIA/SOS Shootout is a go. Set to go down on Wednesday January 25th, the game will kick off the SIA Snow Show in Denver, Colorado. The competitive hockey game benefiting SOS Outreach, will feature all kinds of snowboard industry heads from the US and Canada, ready to square off before the show.
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Get Your Catwalk on at SIA’s Snow Fashion & Trends Show
Date: 1/17/2012
Washington, DC (January 17, 2012) -- An annual Snow Show tradition, the SIA Snow Fashion & Trends Show will again shine the white-hot spotlight on next season’s top trends in outerwear, gear and accessories following DAY ONE, January 26th, 2012, of the 2012 SIA Snow Show.
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SIA To Recognize 2011 Snowsports Retailer And Rep Award Winners At SIA Snow Show
Date: 1/17/2012
Washington, DC (January 17, 2012) -- SnowSports Industries America (SIA) is proud to announce the winners of the 2011 SIA SnowSports U.S Retailers and Reps of the Year and the Canadian SnowSports Reps of the Year Award Winners. The winners will be honored at the 2012 SIA Snow Show Awards Ceremony held Friday, January 27th at 6pm at the Colorado Ski Country USA Central Food Court and Lounge, booth number 2132. Awardees were chosen based on specific criteria and for consistently making a significant impact in the snow sports industry.
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SIA Creates Ultimate Backcountry Experience for 2012 Snow Show
Date: 1/16/2012
Washington, DC (January 16, 2012) -- To educate retailers on the latest in backcountry-specific products and safety practices, SIA will unveil the Backcountry Experience exhibit at the upcoming 2012 Snow Show (Jan. 26-29) in Denver, Colorado. The Backcountry Experience will focus on the latest in hardgoods, accessories and “Must Knows” in safety practices before heading out into the backcountry.
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Get Smart at Snow Show Seminars
Date: 1/13/2012
Washington, DC (January 13, 2012) -- When it comes to educational seminars, hands-on clinics and expert advice, SIA Snow Show attendees will have plenty to choose from at the upcoming Snow Show (January 26-29) in Denver, Colorado. SIA has scheduled a variety of free educational seminars open to all Show attendees and conveniently held onsite at the Colorado Convention Center. For times and locations, pick up a copy of the Snow Show Daily or download the SIA Snow Show Smartphone App to have seminar listings at your fingertips.
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13th Annual TransWorld SNOWboarding Riders’ Poll Awards Show Presented By New Era
Date: 1/13/2012
Carlsbad, CA (January 13, 2012) -- This event will be swarming with a slew of pro snowboarders (Travis Rice, Marie France-Roy, Iikka Backstrom, Devon Walsh and more...), snowboarding industry elites, legends, and celebrities, as the red carpet is rolled out and the winners are announced for the top riders in various categories for 2011.
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Ready, Set, On-Snow!
Date: 1/10/2012
Washington, DC (January 10, 2012) – On the heels of the 2012 SIA Snow Show (Jan 26 -29), the snow sports industry will pack up and head out to Winter Park Resort and Devil’s Thumb Ranch to SIA’s 3rd annual On-Snow Demo/Ski-Ride Fest for some hands-on product testing, socializing and a little friendly competition thanks to two events – the Uphill/Down Challenge and Office Booyz & Girlz “non-contest” contest – both held at Winter Park Resort and open to all On-Snow Demo attendees.
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Subaru Named the Official Vehicle of SnowSports Industries America (SIA)
Date: 1/9/2012
Washington, DC (January 9, 2012) -- This week, SnowSports Industries America (SIA) announced a new sponsorship agreement with Subaru of America, Inc. Through the sponsorship, Subaru will be the Official Vehicle of SnowSports Industries America (SIA), the 2012 SIA Snow Show and On-Snow Demo/Ski-Ride Fest. Subaru was also the sponsor for the Winter Trails events held across the country last weekend, January 7, 2012. A reliable vehicle is essential for navigating snow covered and icy roads that get skiers/riders to the slopes, so a sponsorship agreement between SnowSports Industries America (SIA) and Subaru of America, Inc. seems like the perfect fit.
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Daily Staff Releases SIA Snow Show Preview
Date: 1/6/2012
Washington, DC (January 6, 2012) -- This week, publishers of the Snow Show Daily, in conjunction with SnowSports Industries America (SIA) have released the print and digital version of the Snow Show Preview. This publication is a timely industry insight that will give snow sports professionals across the country a sneak peek of what they can expect to see at the 2012 Snow Show (Jan. 26-29) at the Colorado Convention Center in Denver and the On-Snow Demo/Ski-Ride Fest (Jan. 30-31) at Winter Park Resort and Devil’s Thumb Ranch.
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2012 SIA Snow Show Smartphone App is Live
Date: 1/6/2012
Washington, DC (January 6, 2012) -- This week, SnowSports Industries America (SIA) went live with its new smartphone application for the 2012 SIA Snow Show. Working with a new developer, Sherpa Solutions, the new SIA Snow Show App taps into dynamic app technology to create a personalized mobile experience for attendees – before, during and after the Snow Show. Download on iTunes or the Android Market.
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SIA’s Nordic Demo Gathers Top Brands, Retailers at Devil’s Thumb Ranch
Date: 12/16/2011
Washington, DC (December 16, 2011) -- On January 30-31,SIA’s Nordic Demo will play host to retailers from across the globe at Devil’s Thumb Ranch for the Nordic- portion of the On-Snow Demo/Ski-Ride Fest following the 2012 Snow Show in Denver, Colorado (Jan 26-29). This year’s Nordic Demo was created specifically for the Nordic community, giving retailers the chance to demo and compare the latest in skate, cross-country and touring technology on the 100km beautifully groomed trails at Devil’s Thumb.
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Icelantic’s Winter On The Rocks – January 27, 2012
Date: 12/12/2011
Morrison, CO (December 12, 2011) -- Icelantic and AEG Live Rocky Mountains are teaming up to produce the first EVER winter concert at Red Rocks Amphitheatre in Morrison, Colorado. Held in conjunction with the SIA Snow Show (SnowSports Industries America’s largest and most comprehensive trade show) this landmark event celebrates winter in Colorado at one of the most iconic venues in the world.
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SIA Partners With TransWorld Business To Create The Guide – Snowboarding’s Custom Pre-Show Publication
Date: 12/12/2011
Carlsbad, CA (December 12, 2011) -- SnowSports Industries America (SIA) and TransWorld Business have partnered to create a custom pre-show publication for its annual SIA Snow Show, built specifically for the snowboarding community. Titled, The Guide, this newly collaborated publication will help to better engage the snowboard industry, and more specifically, core snowboard retailers, with pertinent Show information, new trends, up-to-date research, feature articles, and more.
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RECLAIM Project will return for 2012 SIA Snow Show
Date: 12/9/2011
Washington, DC (December 9, 2011) -- SnowSports Industries America (SIA), 686 and Malakye.com are working together again to bring back the RECLAIM Project for the 2012 SIA Snow Show. Introduced at last year’s Snow Show, the RECLAIM Project is a unique design contest that cultivates emerging new talent and encourages environmental awareness. During the SIA Snow Show (Jan. 26-29), three hand-picked aspiring outerwear designers from across the country will compete to produce an original garment created from existing “Reclaimed” materials– creating something NEW with something OLD, doing MORE with LESS resources. The competition will be 72 hrs, Jan 26-28.
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2012 SIA Snow Show Pre-Registration, Exhibitor Space, & Hotel Rooms Trending Higher Than Previous Years
Date: 11/15/2011
Washington, DC (November 15, 2011) -- After crunching 2012 Snow Show pre-registration, early hotel bookings and booth space commitments, SnowSports Industries America (SIA) staff is seeing numbers that are trending higher than previous years. With retailer pre-registration up considerably, including an 14% increase in retail shops that haven’t attended the Show in the past, expanded exhibit space increasing about 11,000 sq. ft. from last year, a solid seminar line-up, industry events, parties and the On-Snow Demo/Ski-Ride Fest at Winter Park/Devil’s Thumb Ranch– the Show is shaping up to draw a record crowd.
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Free Lift Ticket Offer Returns for SIA Snow Show Attendees
Date: 11/1/2011
McLean, VA (November 1, 2011) -- What has become a tradition for Colorado Ski Country USA (CSCUSA) and SnowSports Industries America (SIA) is back again for attendees of the 2012 SIA Snow Show (Jan. 26-29). Registered attendees get the chance to Ski/Ride the Best of Colorado with free and 2-for-1 lift ticket vouchers from 21 participating CSCUSA member resorts. Lift vouchers will be valid for five days following the Snow Show from Jan 30th through Feb 3rd at twenty-one CSCUSA member resorts.
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Daily Staff to Launch SIA Snow Show Preview
Date: 10/13/2011
McLean, VA (October 13, 2011) -- Earlier this week, publishers of the SIA Snow Show Daily, in conjunction with SnowSports Industries America (SIA), announced plans to launch a SIA Snow Show Preview issue that will provide timely industry insight and a sneak peek of what to expect at the 2012 Snow Show (Jan. 26-29) at the Colorado Convention Center in Denver and the On-Snow Demo/Ski-Ride Fest (Jan. 30-31) at Winter Park Resort and Devil’s Thumb Ranch.
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SIA Opens Registration, Hotel Blocks for 2012 Snow Show
Date: 8/10/2011
McLean, VA (August 10, 2011) -- SnowSports Industries America (SIA) announced today that registration and hotel reservations, including Early Bird Rates at four locations, are now open for the 2012 Snow Show and On-Snow Demo/Ski-Ride Fest. From January 26-29, 2012, the SIA Snow Show will bring the snow sports community together to get down, and get down to business in Denver, Colorado. It’s been happening for more than 50 years, attracts more than 18,000 attendees, and showcases 850+ brands from every snow sports category imaginable.
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SIA Announces Snow Show Sold Out for 2012
Date: 7/7/2011
McLean, VA (July 7, 2011) -- While mountain resorts and retail shops across the country have transitioned into summer offerings, SnowSports Industries America (SIA) is thinking SNOW and looking ahead to next year’s Snow Show in Denver. Last week, the Show officially reached “sold out” status for exhibitor booth space, although a waiting list will be maintained in the months leading up to the Show.
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