2010 SIA Snow Show Review

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SIA Names AIM’s Bigford to Publish Snow Show Daily

Date: 5/25/2010

McLean, VA (May 25, 2010) -- SIA president David Ingemie announced today that SnowSports Industries America (SIA) has chosen Active Interest Media (AIM) and its veteran snow sports publisher Andy Bigford to produce the Snow Show Daily starting at the 2011 SIA Snow Show (Jan. 27-30, 2011).

SIA REPORTS SIX-YEAR ATTENDANCE HIGH AT 2010 SNOW SHOW

Date: 3/11/2010

McLean, VA (March 11, 2010) -- SnowSports Industries America (SIA) is reporting a six-year attendance high for the inaugural Snow Show recently held at the Colorado Convention Center in Denver, Colorado from January 28-31, 2010. The sold-out Snow Show attracted 18,932 attendees and featured over 3,100 booths representing 845 snow sports brands, including 125 new exhibitors.

UPHILL/DOWNHILL CHALLENGE RAISES FUNDS FOR U.S. SKI MOUNTAINEERING TEAM

Date: 2/24/2010

McLean, VA (February 24, 2010) -- In addition to testing out next season’s snow sports equipment and accessories, a major highlight during the first-ever SIA On-Snow Demo/Free Ride Fest earlier this month was the Uphill/Downhill Challenge.

INDUSTRY TURNS OUT IN FORCE FOR SIA’S INAUGURAL ON-SNOW DEMO/FREE RIDE FEST

Date: 2/3/2010

Winter Park Resort, CO (February 3, 2010) -- After four days of meetings, appointments and product demos inside the Colorado Convention Center, SIA Snow Show attendees were ready to head outside to blow off some steam on the hill and test products they had just seen at the Show.

INDUSTRY TURNS OUT IN FORCE FOR SIA’S INAUGURAL ON-SNOW DEMO/FREE RIDE FEST

Date: 2/3/2010

Winter Park Resort, CO (Feb. 3, 2010) – After four days of meetings, appointments and product demos inside the Colorado Convention Center, SIA Snow Show attendees were ready to head outside to blow off some steam on the hill and test products they had just seen at the Show.

SIA SNOW SHOW: LIVE REPORT, DAY 4

Date: 1/31/2010

Denver, CO (January 31, 2010) -- With SIA celebrating its brand new Snow Show digs at the Colorado Convention Center, stunning new ski, snowboard, apparel and accessories technology making its game-changing debut, and the 2010 Winter Olympic Games just weeks away, it's a thrilling time to be in snow sports. Courtesy of SIA and SnowPress, the official magazine of the SIA Snow Show, the present center of the snow sports universe, here's your highly caffeinated Snow Show update.

YOUTH SUMMIT, JOB FAIR AND X-GAMES VIEWING PARTY BRING SNOW SPORTS INDUSTRY AND ENTHUSIASTS TOGETHER AT DAY THREE OF SIA SNOW SHOW

Date: 1/31/2010

Denver, CO (January 30, 2010) -- After a night of parties, concerts and late night gatherings throughout downtown Denver, Snow Show attendees may have been walking a bit slower this morning – but still excited for all that’s ahead at the Snow Show and On-Snow Demo/Free Ride Fest to follow on Monday and Tuesday.

INDUSTRY FINDS A NEW HOME IN DENVER AT 2010 SIA SNOW SHOW

Date: 1/31/2010

Denver, CO (January 31, 2010) -- SIA’s inaugural Snow Show in Denver brought together plenty of A-list media, athletes, personalities and politicians to the halls of the Colorado Convention Center. Finding their way around a new city and convention hall took a little practice for longtime Show attendees, but it was hard to resist the friendly city that holds the number spot for urban snow sports purchases. People on the street, elevators and at bars were asking-- “Are you with the Snow Show?” And, the industry took notice.

SIA SNOW SHOW – THE LIVE REPORT: DAY 3

Date: 1/30/2010

Denver, CO (January 30, 2010) -- With SIA celebrating its brand new Snow Show digs at the Colorado Convention Center, stunning new ski, snowboard, apparel and accessories technology making its game-changing debut, and the 2010 Winter Olympic Games just weeks away, it's a thrilling time to be in snow sports. Courtesy of SIA and SnowPress, the official magazine of the SIA Snow Show, the present center of the snow sports universe, here's your highly caffeinated Snow Show update.

SIA SNOW SHOW -- DAY TWO: HONORS HANDED OUT WHILE NOTABLE GUESTS CHECK OUT SHOW

Date: 1/29/2010

January 29, 2010 (Denver, CO) – A little bit of everything could be found on the Show floor during Day 2 of the 2010 Snow Show. Some highlights included a U.S. Senator, a Hollywood actress, a funk and hip-hop rapper (but not together) plus two prestigious awards handed out to industry stand-outs all before Show attendees headed off for a night of parties, concerts and fun with industry friends in downtown Denver.

SIA SNOW SHOW - THE LIVE REPORT: DAY 2

Date: 1/29/2010

Denver, CO (January 29, 2010) -- With SIA celebrating its brand new Snow Show digs at the Colorado Convention Center, stunning new ski, snowboard, apparel and accessories technology making its game-changing debut, and the 2010 Winter Olympic Games just weeks away, it's a thrilling time to be in snow sports. Courtesy of SIA and SnowPress, the official magazine of the SIA Snow Show, the present center of the snow sports universe, here's your highly caffeinated Snow Show update.

SIA SNOW SHOW THE SNOWPRESS SHOW DAILY LIVE REPORT: DAY 1

Date: 1/28/2010

Denver, CO (January 28, 2010) -- With SIA celebrating its brand new Snow Show digs at the Colorado Convention Center, stunning new ski, snowboard, apparel and accessories technology making its game-changing debut, and the 2010 Winter Olympic Games just weeks away, it's a thrilling time to be in snow sports. Courtesy of SIA and SnowPress, the official magazine of the SIA Snow Show, the present center of the snow sports universe, here's your highly caffeinated Snow Show update.

DENVER TO HOST NATIONAL YOUTH SUMMIT

Date: 1/25/2010

Denver, CO (January 25, 2010) -- With an estimated 20,000 attendees packing the Convention Center in Denver for the SnowSports Industries America (SIA) trade show at the end of the month, a movement has emerged to engage more youth in winter sports.

SIA SNOW SHOW WILL TAKE OVER DENVER FROM JANUARY 28-31

Date: 1/25/2010

McLean, VA (January 25, 2010) -- After being in Vegas for 37 years, this week SIA will head to a city that truly embraces snow sports. From January 28-31, the 2010 SIA Snow Show will take over downtown Denver and deliver the hottest snow sports trends, innovations, educational seminars, product presentations, personalities, events, concerts, meetings and parties. The sold-out Snow Show will feature over 3,100 exhibitors representing over 800 snow sports brands, including over 125 new exhibitors. After the Show, the industry will head up to the mountains for the first international On-Snow Demo/Free Ride Fest (February 1-2) at Winter Park Resort and Devil’s Thumb Ranch, where the industry will get together to demo the gear they’ve just seen at the Show and to ski, ride and slide together. Over 150 brands will be involved in this industry only, two-day event filled with demos, races, parties and catching up with industry friends.

COLORADO SKI COUNTRY ROLLS OUT THE WHITE CARPET FOR SNOW SHOW ATTENDEES AND LOCAL SKIERS AND RIDERS

Date: 1/20/2010

Denver, CO (January 20, 2010) -- As a welcome to attendees of the SnowSports Industries America (SIA) Snow Show happening in Denver on January 28-31, Colorado Ski Country USA (CSCUSA) and 21 of its member resorts are offering free and two-for-one skiing and riding to the more than 17,000 Snow Show participants. Additionally, Ski Country member resorts are hosting the World’s Largest Après Ski and Ride Party in downtown Denver.

THE SNOW SPORTS INDUSTRY WILL REVEL SLOPESIDE AT SIA’S INAUGURAL ON-SNOW DEMO/FREE RIDE FEST

Date: 1/19/2010

McLean, VA (January 19, 2010) -- On the heels of the SIA Snow Show in Denver, Colorado (Jan 28-31), Show attendees will head up to the mountains of Winter Park Resort and Devil’s Thumb Ranch for the first international On-Snow Demo/Free Ride Fest on February 1-2, 2010. Over 150 brands will be involved in this industry only, two-day event filled with parties, races, demos and catching up with industry friends.

OIWC ANNOUNCES WINNERS OF 2010 WOMEN’S LEADERSHIP AWARDS IN SNOWSPORTS INDUSTRY

Date: 1/15/2010

Cincinnati, OH (January 15, 2010) -- The Outdoor Industries Women’s Coalition (OIWC) is pleased to announce the 2010 winners of the SnowSports Industry Pioneering Woman and First Ascent awards: Amy Magyar of Burton Snowboards and Kelly Maggs of REI, respectively. Designed to encourage and support female industry participation in the industry by recognizing established mentors and promising newcomers, the awards also present an open opportunity to acknowledge exceptional industry women across all professional levels. All winners will be formally presented at SIA during an OIWC gathering on Jan 30.

VAIL RESORTS OFFERS EPIC PASS FOR 60% OFF ORIGINAL PRICE FOR CREDENTIALED SIA SNOW SHOW ATTENDEES ONLY

Date: 1/14/2010

McLean, VA (January 14, 2010) -- Even though Vail Resort’s Epic Season Pass sales have been closed to the general public since November, 2010 SIA Snow Show attendees will be able to purchase the 2009-2010 Epic Pass for only $199 – more than 60% off the original price.

SIA’S SNOW FASHION SHOW RETURNS

Date: 1/12/2010

McLean, VA (January 12, 2010) -- On the evening of Wednesday, January 27, high performance and high style will come together at SIA’s Snow Fashion Show. Snow sports manufacturers will show off their latest creations at the Wells Fargo Theatre, located in the Colorado Convention Center.

WORLD’S LARGEST APRÈS SKI + RIDE PARTY, WORLD’S LARGEST SNOW SPORTS RETAIL SHOW COMING TO DENVER

Date: 1/11/2010

Denver, CO (January 11, 2010) -- To welcome the SnowSports Industries America (SIA) Snow Show, which will bring up to 17,000 people to Denver for the world’s largest snow sports retail show from January 28-31, 2010, the Mile High City is staging a new event billed as “The World’s Largest Après Ski + Ride Party.” The event is presented by The Denver Post.

SIA PRESENTS WIDE RANGE OF SEMINAR TOPICS AT 2010 SNOW SHOW

Date: 1/11/2010

McLean, VA (January 11, 2010) -- When it comes to educational seminars, hands-on clinics and expert advice, SIA Snow Show attendees will have plenty to choose from at the January trade show (January 28-31) in Denver. SIA is providing a full line-up of free seminars for all Show attendees – each conveniently held onsite at the Colorado Convention Center.

INNOVATIONS, NOW EXHIBIT MAKES IT EASY TO GET THAT NEW PRODUCT FIX

Date: 12/22/2009

McLean, VA (December 22, 2009) -- SnowSports Industries America (SIA) recently announced details around a new product exhibit, INNOVATIONS, NOW, open to retailers, press and consumers during the upcoming SIA Snow Show (January 28-31, 2010) at the Colorado Convention Center. As the name hints at, the INNOVATIONS, NOW exhibit will highlight next season’s latest innovations and hottest trends from the snow sports industry.

SIA LAUNCHES SNOW EXPERT PROGRAM FOR RETAILERS

Date: 12/10/2009

McLean, VA (December 10, 2009) -- Smart retailers know that by attending the SIA Snow Show at the Colorado Convention Center (Jan 28-31) they’re making an investment to ensure their shop stocks the latest equipment, accessories and apparel. They also know they’ll learn about emerging trends to give their customers the best advice and information, making their shop better than the one down the street. But, do their customers know any of this? SIA now has a way to help customers easily identify their “go-to” shop with the Snow Expert Program.

09/10 WINTER SPORTS TRENDS

Date: 12/8/2009

McLean, VA (December 8, 2009) -- Eco-conscious designs, vibrant color, small embellishments, high-tech outerwear and equipment for “sidecountry” use (AKA: skiing/boarding the untracked, wild, terrain just outside the gates of mountain resorts) will top the list for trends in snow sports apparel and equipment for Winter 2009/2010.

UPHILL/DOWNHILL CHALLENGE WILL BRING TOGETHER THE WEAK, THE STRONG AND THE THIRSTY

Date: 12/3/2009

McLean, VA (December 3, 2009) -- On the heels of the SIA Snow Show (Jan 28-31), the snow sports industry will head up to Winter Park Resort for SIA’s On-Snow Demo/Free Ride Fest and take part in their version of blowing off steam – a classic uphill/downhill race. SIA’s Uphill/Downhill Challenge will be free and open to all demo attendees.

86 NEW EXHIBITORS FLOCK TO THE SIA SNOW SHOW

Date: 11/19/2009

McLean, VA (November 19, 2009) -- One of the greatest moments for any trade show attendee is unearthing that new product or new-to-the-industry company. Savvy retailers also know it’s important to keep their shop fresh with new products and interesting brands to keep customers coming back through their doors. Luckily at SnowSports Industries America’s first-ever Snow Show at the Colorado Convention Center (Jan 28-31) in Denver there will be plenty of fresh faces and new stories down every aisle.

SIA ANNOUNCES FREE LIFT TICKET OFFER FOR SNOW SHOW ATTENDEES

Date: 10/13/2009

McLean, VA (October 13, 2009) -- Earlier today, SIA announced a fantastic incentive for those heading to the first-ever Snow Show at the Colorado Convention Center in Denver (Jan. 28-31). In conjunction with Colorado Ski Country USA (CSCUSA), SIA will provide Snow Show retailer attendees coupons for free lift tickets and 2 for 1 lift tickets for all other Show attendees to use three days before and/or three days after the Snow Show.

ON-SITE CHILDCARE AT SIA SNOW SHOW

Date: 7/7/2009

McLean, Va. (July 7, 2009) - Earlier today, SIA announced plans to offer on-site childcare services during the 2010 SIA Snow Show (January 28-31, 2010) at the Colorado Convention Center. The Colorado Convention Center was the first convention hall in the nation to designate an area specifically for childcare.