SIA Show Newsletter 1.4

Date: 1/21/2010

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WELCOME TO DENVER!
We officially have seven days to go! From January 28-31 the SIA Snow Show will take over downtown Denver and deliver the hottest snow sports trends, product innovations, seminars, parties, concerts and gatherings. With a sold out Show, over 125 new exhibitors, 3,120 booths and over 800 brands – the 2010 SIA Snow Show is THE Show for the snow sports industry. On February 1-2, we head up to the mountains for the first international On-Snow Demo/Free Ride Fest at Winter Park Resort and Devil’s Thumb Ranch. Below is a short “SIA Snow Show Cliff Notes” welcome guide. Click here to view the complete “SIA Guide to Denver”. Online registration is officially closed, but you can register or add people onsite at the Snow Show.

SIA SNOW SHOW
Show Hours:
Thursday, January 28		9A-6P
Friday, January 29		9A-6P
Saturday, January 30		9A-6P
Sunday, January 31		9A-3P

ON-SNOW DEMO/FREE RIDE FEST
Demo/Free Ride Fest Hours:
Monday, February 1		9A-4P (Registration opens at 8A)
Tuesday, February 2		9A-4P (Registration opens at 8A)

ARRIVAL
Welcome to Denver! Once you arrive at Denver International Airport (DEN) you’ll need transportation from the airport to Downtown Denver. Options include Super Shuttle, Taxi or a Rental Car. Click here for more information on transportation.

EVERYTHING DENVER

Check out everything Denver has to offer along with the 300 restaurants and bars in Denver, within walking distance of Downtown Denver hotels and the Colorado Convention Center. Read reviews, make reservations, get pricing information, etc.
SIA has negotiated discounted ticket rates to Denver Nuggets and Colorado Avalanche games.
Click here to find out where the locals hangout. Take a look at the LOCALS, NOW section for tips, recommendations and your January nights out lineup. Mike “Gags” Gagliardi, Sales Manager at Never Summer Snowboards talks up Mercedes Mexican Restaurant for amazing burritos that cost under $4 and Shotgun Willie’s for some after hours entertainment.
Download the Snow Show App (iPhone/iTouch/Blackberry) and navigate Downtown Denver bars and restaurants with a Google Maps listing and the Show floor with GPS tracking onsite.

A SNAPSHOT OF EVENTS; CHECK THE EVENTS LISTING, SHOW APP AND SHOW DAILY FOR ALL EVENTS

Snow Fashion Show: Join us the night before the Snow Show opens for an evening of winter style and trends. For more information, click here. Note: you must present your Show badge to attend.
When: Wednesday, January 27, Doors Open at 7:30P, Show begins at 8P
Where: Wells Fargo Theater, Colorado Convention Center
Ice Hockey Shootout Benefit for SOS Outreach: Wednesday, January 27 at the Foothills Ice Arena - Never Summer, 686, PBR, Neff Headwear, Skull Candy and Red Bull are all getting together to hit the ice to raise money for SOS Outreach. Players, email gags@neversummer.com to get on the roster. First come first serve. Spectators, get ready to watch a rumble and have some PBR's for a great cause.

Seminars and Clinics: Topics including: 2011.12 Trends, Connecting with Youth, Ecommerce, Industry Research Insight, Taking Your Brand Global, Sales Training and Social Media through Facebook, Twitter and What’s Next. Click here for more details.

Stop by The Yard, for FUEL TV and their photo booth, art installations by I AM SNOWBOARDING and Asymbol, “Generations”; a film presented by The North Face, Teton Gravity Research and Protect Our Winters (POW), a hangover breakfast, sign up for the Ruby Hill VIP Tour, beer and music by DJ Evil Ian & DJ Klaw . Check it out here.

X Games Live Feeds: Don’t miss the all action of the X Games while at the Show! We will be showing live feeds at the Colorado Ski Country USA (CSCUSA) Central Lounge and Food Court.

Hundreds of Onsite/Exhibitor Events: From bands, happy hours, tattoos, belly dancers, athlete signings and more… Check out the Interactive Floor Plan/Show Guide, SnowPress Show Daily and new Snow Show App (iPhone/iTouch/Blackberry) for listings.

SIA Canadian/U.S. Rep and Retailer of the Year Awards: Friday, January 29 at 6P, grab a beer and join us to celebrate this year’s outstanding retailers and reps at the CSCUSA Central Lounge and Food Court. Take a look at this year’s winners here.

Industry Happy Hour Every Day at 6P with Music and Entertainment on the First Floor Atrium.

TransWorld Riders Poll Awards: On Friday, January 29 at 7P, come out for the 11th Annual Riders Poll Awards at the Fillmore Auditorium in downtown Denver. Join the best riders for snowboarding’s most prestigious award show and party with TransWorld SNOWboarding.

Living Legends “Welcome to Colorado Party” Concert: Optic Nerve, Icelantic, Never Summer, Hestra, Fly Low Gear and SIA to host a concert with hip-hop group, Living Legends at the Ogden Theater on Friday, January 29. The Living Legends show will feature special guests The UmConscious. The doors open at 8P and general admission tickets are available through ticketmaster.com for $22 each.

Shmooza Palooza: SIA has teamed up with Malakye for the first and only job fair and networking event for the snow sports industry. The job fair will be held at the CCC Saturday, January 30 from 10A-4P. Click here for more information.

The World’s Largest Après Ski + Ride Party”: In addition to the 100s of events that SIA and members are hosting during the Show, the city of Denver is rolling out the red carpet for the snow sports industry. To welcome the Show to Denver, the Mile High City is staging a new event billed as “The World’s Largest Après Ski + Ride Party.” The event is presented by The Denver Post. Held concurrently with the SIA Snow Show, the Après Ski + Ride Party is open to both Snow Show attendees and Denver locals, and includes events at more than sixty Denver bars, nightclubs, restaurants, theaters and sporting venues. From January 28-30, 2010, Denver residents and visitors can celebrate the winter season and the city’s position as a snow sports Mecca. A full listing of events can be found on the Web site at DenverApres.com.

SNOW, SNOW, SNOW…
On-Snow Demo/Free Ride Fest
On the heels of the SIA Snow Show in Denver, Colorado (Jan 28-31), Show attendees will head up to the mountains of Winter Park Resort and Devil’s Thumb Ranch for the first international On-Snow Demo/Free Ride Fest on February 1-2, 2010. Over 150 brands will be involved in this, two-day demo/free ride fest event (alpine/snowboard & cross country/snowshoe) filled with parties, races, demos and catching up with industry friends. Retailers will try out the gear they’ve just seen at the Snow Show and all others will ski, ride and slide for free. For more detailed information on the On-Snow Demo/Free Ride Fest simply click here. SIA will provide complimentary shuttle bus transportation from the Colorado Convention Center to Winter Park Resort starting on Sunday, January 30. Click here for the transportation schedule.

Free Skiing/Riding
In partnership with Colorado Ski Country USA (CSCUSA), all Snow Show retailer attendees receive three free lift ticket vouchers and all other Show attendees receive three 2 for 1 lift ticket vouchers to use three days before and/or three days after the Snow Show (eligible dates Jan 25-27/Feb 1-3). Click here for more information.

Epic Season Pass for $199
Even though Epic Season Pass sales are closed to the general public, SIA’s partnership with Vail Resorts offers Show attendees more than 60% off the original price. Ski/ride as much as you want throughout the 09/10 season at six amazing resorts starting February 1. Passes can only be purchased in person/onsite at the Vail booth. $10 of your purchase will go toward Winter Feels Good - providing outreach tools that introduce youth to snow sports. Learn more here.

#sia10 TWITTER & FACEBOOK
Follow SIA insiders on Twitter. We’ll be sending highlights during the Show to keep you in the know! Also, when tweeting about the Show, please add #sia10 to join in on our Twitter feed. And, if you’re not already a “fan” of SIA on Facebook, join the SIA Facebook page.

SIA’S STAFF IS HERE FOR YOU
If you have any questions before the Show, please contact SIA at 703.556.9020 or SIAmail@snowsports.org. We can’t wait to see you in Denver!

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