Chaos Headwear Recognizes the ‘Accessory Gals’, Sales Agency of the Year 2011
Date: 2/13/2012
Steamboat Springs, CO (February 13, 2012) -- Chaos Headwear announced the “Rep of the Year Awards 2011/12.” The awards were given to the group that had the best regional product sales and met the program criteria set for the year. The awards took place recently at the SIA Snow Sports trade show in Denver, Colo., January 2012.
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First Degree Debuts with Sidecountry-specific Boots
Date: 1/25/2012
Denver, CO (January 25, 2012) -- First Degree will debut at SIA with a collection of sidecountry-specific boots. The new brand aims to meet the needs of skiers who spend their days both inbounds and outside the access gates. And thanks to a team of industry veterans, First Degree is ready to perform not just on the slopes, but also on the sales floor.
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686 and Bern Unlimited Release Limited Collaboration on Helmets for the 2012-2013 Season
Date: 1/24/2012
Duxbury, MA (January 24, 2012) -- Bern is proud to announce a one-time special 20 year anniversary project with 686 that merchandises with their 2012-2013 outerwear collection.
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Spyder Launches New Lindsey Vonn & Julia Mancuso GS Suits
Date: 1/24/2012
Boulder, CO (Winter 2012/13) -- In the cold world of alpine racing, the two hottest female athletes are sharing their custom look directly from the racecourse to the retail floor. For the 2012 season, Spyder launches two special edition race suits to their collection in honor of Lindsey Vonn and Julia Mancuso.
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Anakie Debuts New Business Model for its Female-driven Outerwear
Date: 1/24/2012
Steamboat Springs, CO January 24, 2012) -- Anakie is now partnering directly with specialty retailers to offer them unrivaled margins on its premium, female-driven outerwear. Since its inception in 2008, the brand has developed a reputation for crafting technical apparel with strong color stories, unique prints and sophisticated fits. Thanks to a partnership with Sales Guys, the brand will be able to offer larger margins and enhanced sales support to specialty retailers in the United States.
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Big Mountain Skiers Team up to Rock "Steep Life" during Annual Snow Show
Date: 1/24/2012
Valdez, AK (January 24, 2012) -- Big mountain skiers Dean Cummings and Matt Reardon are teaming up to shine a little Black Sunshine on “The Steep Life” during the SnowSports Industries America Snow Show trade show in Denver this week.
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Evolution and Awards for High Society
Date: 1/24/2012
Aspen, CO (January 24, 2012) -- Nine years ago, a group of friends spent their days on the slopes of Aspen and their evenings tuning and selling equipment. Frustrated by skis and boards that fell apart as the season unfolded, they hatched a plan to create products that could withstand spending every day on the mountain. Since then, they’ve built a brand that’s won numerous awards and developed a reputation for a streamlined collection of premium equipment and apparel.
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Eco Friendly Brands, Holden And Heart, Team Up For Good Brew
Date: 1/24/2012
Portland, OR ( January 19, 2012) -- Holden teams up with Heart Roasters to bring you a taste of Portland’s finest coffee. Holden has always been an environmentally conscious brand and is proud to be offering Heart X Heart coffee in the first biodegradable, one-way valve coffee bags available in the Pacific Northwest.
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Zeal Optics Rebrands Goggle Collection And Expands Tech Series For 2013
Date: 1/18/2012
Boulder, CO (January 18, 2012) -- After months of engineering and product development, Zeal Optics, Inc., Boulder, CO, completes the transformation of its brand with the launch of an entirely new goggle collection for 2013. Launching at the Outdoor Retailer Winter Market in Salt Lake City and Snow Sports Industries America SNOW SHOW in Denver, Zeal Optics will unveil 10 new goggles offered in 68 SKUs, plus three new tech-specific goggles with GPS systems, specifically crafted to fit the active outdoor marketplace.
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SIA/SOS Shootout Hockey Game Set To Kick Off SIA In Denver
Date: 1/17/2012
Denver, CO (January 17, 2012) -- Never Summer, 686, Snowboard Colorado, PBR and Monster Energy are proud to announce the third annual SIA/SOS Shootout is a go. Set to go down on Wednesday January 25th, the game will kick off the SIA Snow Show in Denver, Colorado. The competitive hockey game benefiting SOS Outreach, will feature all kinds of snowboard industry heads from the US and Canada, ready to square off before the show.
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Smith Optics and Recon Instruments announce strategic partnership
Date: 1/16/2012
Sun Valley, ID (January 16, 2012) -- In a world where technology seems to be everywhere, market leaders Smith Optics and Recon Instruments are partnering to put tech where it matters - right in front of your eye.
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13th Annual TransWorld SNOWboarding Riders’ Poll Awards Show Presented By New Era
Date: 1/13/2012
Carlsbad, CA (January 13, 2012) -- This event will be swarming with a slew of pro snowboarders (Travis Rice, Marie France-Roy, Iikka Backstrom, Devon Walsh and more...), snowboarding industry elites, legends, and celebrities, as the red carpet is rolled out and the winners are announced for the top riders in various categories for 2011.
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Adrenalin sports marketing firm expands into the outdoor market
Date: 1/13/2012
Denver, CO (January 13, 2012) -- Since 1997, the creative professionals at Adrenalin, The Brand Expansion Team™, have crafted strategies, logos and campaigns for sports organizations like the Denver Broncos, LA Kings, Arapahoe Basin Ski Area and the Chicago Fire. Now, the full-service branding agency is leveraging its experience with team sports to help outdoor companies tell their stories and effectively compete in a crowded marketplace.
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New Look for Optic Nerve Underscores Back to the Future Branding
Date: 1/13/2012
Denver, CO (January 13, 2012) -- The first outward signs that something new is afoot for independent eyewear maker Optic Nerve will be at the upcoming winter sports trade shows. First in Salt Lake City, then Denver, Optic Nerve will be presenting a new face to industry stalwarts at the two largest national trade shows for the outdoor and snow sports industries.
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S4 Optics Partners with Dean Cummings Brands
Date: 1/13/2012
Valdez, AK (January 13, 2012) -- Big mountain skiing icon and Alaska heliskiing pioneer Dean Cummings has inked a partnership proposal with S4 Optics, the maker of premium eyewear inspired by the world’s top athletes.
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Entity Tall Tees Introduces Performance Tall Tee at SIA
Date: 1/13/2012
Denver, CO (January 13, 2012) -- Entity Tall Tees announced they will launch the world’s first performance-driven tall tee for snow sports at the upcoming 2012 SIA Snow Show.
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Big Mountain Skiers Team up to Rock Steep Life during Annual Snow Show
Date: 1/11/2012
Valdez, AK (January 11, 2012) -- Big mountain skiers Dean Cummings and Matt Reardon are teaming up to shine a little Black Sunshine on “The Steep Life” during the Snowsports Industries America Snow Show trade show in Denver next month.
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Spyder & Audi USA Partner for Landmark Product Launch
Date: 1/10/2012
Boulder, CO (January 10, 2011) -- Color impact, asymmetry, bold strokes, and discovery elements often collide in modern design. Spyder, along with Audi of America, have taken these tenets to new heights with a collaboration project never before seen in the wintersports market. Join these legendary brands for the unveiling on opening day of the SIA Show in Denver, CO. The landmark event will take place at 9 am Thursday, January 26, 2012 in Spyder Booth #1175.
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Add Some Sexy to Your Tradeshow Experience When You Stop by Snow Angel®
Date: 1/10/2012
El Granada, CA (January 10, 2012) --If you’re headed to Outdoor Retailer or SIA this month, be sure to spice up your booth-to-booth schedule by setting an appointment to see what’s new from Snow Angel – the first functional and feminine base layer brand designed for women by women.
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HOLDEN Partners With STUSSY On Streetwear Collection
Date: 1/5/2012
Portland, OR/USA (January 5, 2012) -- Holden is proud to announce its collaboration with Stussy on an active lifestyle streetwear line hitting stores Fall 2012.
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Rider of the Year Nominee, Kimmy Fasani, Joins Zeal Optics' Team
Date: 1/3/2012
Boulder, CO (January 3, 2012) /PRNewswire via COMTEX/ -- Zeal Optics, Boulder, CO, announced today that pro-snowboarder, Kimmy Fasani, will help re-launch the company's brand and debut new goggles and sunglasses in 2012. An advocate for female outdoor enthusiasts, Fasani will make her first official appearances for Zeal at Snowsports Industries America (SIA) SNOW SHOW in Denver, January 26-29, 2012.
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HESTRA Takes Gloves To The Next Level Featuring New Technology, Colors, & Styles For 2012-13
Date: 12/29/2011
Golden, CO (December 29, 2011) -- HESTRA, the leading international glove brand in skiing, outdoor recreation and leisure, will unveil new technology, colors and glove options for the 2012-13 winter season that will keep fingers even warmer and offer more functionality for winter enthusiasts.
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Banshee Bungee Will Introduce New Product Line At SIA Snow Show
Date: 12/19/2011
Boise, ID (December 19, 2011) -- Banshee Bungee recently announced they will launch their new Wax Product Line at the upcoming 2012 SIA Snow Show. The new product line features the new Banshee Speed Wax, in Rub-On and Spray-On applications, and the Banshee Stomp Stick, a stomp pad replacement made of soy-based wax. Banshee Bungee will be exhibiting at SIA Snow Show in booth number 510.
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Chaos Announces Two Great Fundraisers in One Day
Date: 12/13/2011
Steamboat Springs, CO (December13, 2011) -- To celebrate some of Chaos Hats’ programming, Chaos will sell discount hip, cool beanies in SIA booth #2456, January 27, the second day of the show. Proceeds of the day’s collections will be donated to both the Outdoor Industries Women’s Coalition (OIWC) and Colorado-based SOS Outreach.
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Only In Colorado
Date: 12/12/2011
Denver, CO (December 12, 2011) -- Colorado is recognized around the world as the heart and soul of the snowsports industry. There’s something about the crisp mountain air and location at the doorstep of the epic Rocky Mountains that passion-driven innovators are inspired to create. And it’s here, in the small mountain town of Evergreen, Colorado, where Icelantic first took shape.
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Pro Skier Chris Benchetler and Pro Snowboarder Shayne Pospisil to Represent DAKINE’s New Outerwear
Date: 12/8/2011
Hood River, OR (December 8, 2011) -- DAKINE is pleased to announce its launch of outerwear for the Fall 2012/Winter 2013 season. The initial collection consists of nine men’s jackets, five men’s pants, six women’s jackets and three women’s pants. Throughout all price points, each style is fully featured and provides a classic fit with room for layering.
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FITS Newest Designs in Winter Performance Socks- From Oldest Knitting Mill in the USA
Date: 12/7/2011
Niota, TN (December 7, 2011) -- FITS Socks Co., the maker of the best FITting socks available, with Full Contact Fit TM is proud to announce the new FITS expanded ski collection for men and women. Serious about fit and performance, FITS consulted the top boot fitters in the snow industry to develop the best possible fit for high performance skiing.
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Chaos New Trending Forecast in Headwear for Winter 2012/13
Date: 12/6/2011
Steamboat Springs, CO (December 6, 2011) -- Chaos announces trend forecasts for accessories to help buyers navigate this winter trade show season and compliment their apparel and hard good orders. Featured Chaos picks this season include: new technical headwear and gloves by CTR- Chaos Thermal Regulation, winter trends in Novelty, World Beat, the Himalayan inspired Nyima, Women’s, and Kids collections.
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Snow Angel® Offers a Sexy New Packaging Program for its Women’s High Performance Base Layers for 2012
Date: 12/2/2011
El Granada, CA (December 2, 2011) -- Snow Angel, the first functional and feminine base layer brand designed for women by women, introduces its first female-specific packaging program for fall 2012. Ideal for convenient dealer display and replenishment, the company’s sensual new packaging appeals to active women – the fastest-growing market segment – who seek superior technical apparel with sex appeal.
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686 and Scion Racing Debut "Numeric" Snowboarding Concept Car
Date: 11/14/2011
Los Angeles, CA (November 14, 2011) -- 686® and Scion® are pleased to introduce the world's first and only car solely dedicated to snowboarding, "Numeric". Built for snowboarders by snowboarders, the car is the caveat in the 20th anniversary celebration for 686. The action sports industry will get its first look at the vehicle in the 686 booth at SIA in Denver from January 26-29, 2012.
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Armada And Gore Partner To Create Athlete-Driven Premium Outerwear Line For Winter 2012
Date: 11/14/2011
Elkton, MD (November 14, 2011) -- W.L. Gore & Associates (“Gore”) (www.gore.com), inventor of GORE-TEX® high performance fabric technologies for comfort and protection, today announced that it will join forces with Armada Skis (www.armadaskis.com), the premier rider-owned, rider-driven independent ski company, to redefine the Vector Series, a high-performance line of outerwear inspired by needs of elite athletes and guides. The line, debuting at SIA and ISPO tradeshows in 2012, will use GORE-TEX® fabrics exclusively throughout the full range of jackets and pants for men and women.
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POW Gloves Secures Extended GORE-TEX® Brand License for Europe and Asia
Date: 10/15/2011
Seattle, WA (October 15, 2011) -- POW Gloves is excited to announce a partnership with W.L. Gore & Associates to use GORE-TEX® and WINDSTOPPER® brand technologies worldwide with the launch of its 2012 winter lineup. GORE-TEX® product technology will be featured in many of POW’s models, including its popular Mega GTX® and Royal GTX®.
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