Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2013 US Retailer Of The Year


Alpine Ski Shop - Sterling, VA

Alpine Ski Shop was the brainchild of long time Washington, DC native Eddie Bunch, when in 1971 he turned his passion for the sport of skiing into a successful retail business serving the metropolitan area.  The shop began in a small A-frame building in Vienna, VA and not long after was moved to a larger store to better meet the demands of the customer base.  This was an untapped niche market, before the days of larger mass sporting goods retailers.

Eddie's wife Isabelle came on board to handle the finances and market the soft-goods side of the business, while Eddie continued to run the hard goods and advertising.  Their son, Chris Bunch, took over operations of this Oakton,VA location in 1994.  Chris' brother, Tyler Bunch, came aboard a few years later and managed a lot of the "behind the scenes" business that goes into running a successful retail operation.

In 1999, Chris opened a second location in Sterling, VA which has grown from 5,000-8,000sq. ft and continues to be the area's go to store for snow and skate needs.  Upon opening this new venture, Tyler Bunch remained at the Oakton store through his parents' retirement in the early 2000's.  

To keep up with the growth in Sterling, The Bunch family decided to close the Oakton location and focus on growing their business in Loudoun county.  Chris and Tyler running the store, with Isabelle still keeping her soft goods buying skills sharp until her recent official retirement last year.

The Bunch brothers took the plunge to yet again dabble in multi-shop ownership as they branched out this season, opening another location in Fairfax, VA.

Alpine Ski Shop remains a full service, family owned and operated business that serves all of Northern VA's ski and snowboard market.



<< back
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest