Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2013 US Retailer Of The Year


Darkside Snowboards - Killington, VT

The fall of 1989, Billy and Teeta Langlands, opened the Darkside,  a small core snowboard shop in Killington, Vermont.  The first Darkside Snowboard shop featured black walls , purple fixtures and a seven foot ceiling in the retail area.  Today twenty five years later , Darkside  has three locations in the Green Mountains of Vermont and is still the core snowboard shop on the East Coast.

I could could go on forever about the Why we are successful, the challenges of being a core retailer, what sets Darkside apart from other shops , why our venders would nominate and vote for us as “Retailer of the Year”. Let me just say that my wife and I love the lifestyle of the snowboard industry.  We work every day with young creative people who have a passion for the sport of snowboarding.  We try to treat our customers like we would want to be treated.  We try to make the experience of shopping at Darkside  a fun and memorable one.

And the best thing about working at the Darkside is we get to  ride every day.  “Today, WE Ride.”

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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