2012 Canadian Retailer Of The Year
Sporting Life - Toronto, ON
Sporting Life is a premier retail experience that simply isn’t just selling products, it’s selling a lifestyle. Their customers want the most out of life – they live the Sporting Life and Sporting Life lives what they sell. It’s active, healthy and highly social.
Sporting Life is a place where customers can find the best quality brand name fashion and sports equipment that supports the active and energetic lifestyle they live and love. All delivered by knowledgeable enthusiastic staff.
In 1979 Sporting Life opened its first store in Toronto, founded by partners Brian McGrath, Patti and David Russell. They have four locations situated in strong markets of affluent customers. They are targeting new and growing markets for their national expansion with its first opening of several new stores starting next fall in the nation’s capital Ottawa.
Sporting Life also has a very robust state of the art website.
Sporting Life believes that their employees are the advocates of their stores. They all have backgrounds in the activities they promote and relentlessly continue to educate, provide knowledge and insight to ensure their customers get the right products at the service level they expect and demand.
The Sporting Life is invigorating, the Sporting Life is fun.
It is ski, après ski and everything in between. It’s beach time, it’s spin class at the club, or your favorite running route with the kids. From the tennis court to getting back on the old bike to hiking the trails of Algonquin and lounging on a boat in the Adaman sea. The Sporting Life is the good life and their customers are living it.
Quote David Russell President and co Founder Sporting Life.
“This award is all about the fine people who make up our team.
It always has always been about our people and always will be. Customer service and our ability to deliver it well time after time is the true measure of our success.
This award confirms that we are heading in the right direction.
Recognition that we are succeeding is always the best reward for our staff.
We accept it gratefully on their behalf.”
Sporting Life website – sportinglife.ca