Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 Canadian Retailer Of The Year


Sporting Life - Toronto, ON

Sporting Life is a premier retail experience that simply isn’t just selling products, it’s selling a lifestyle. Their customers want the most out of life – they live the Sporting Life and Sporting Life lives what they sell. It’s active, healthy and highly social.

Sporting Life is a place where customers can find the best quality brand name fashion and sports equipment that supports the active and energetic lifestyle they live and love. All delivered by knowledgeable enthusiastic staff.

In 1979 Sporting Life opened its first store in Toronto, founded by partners Brian McGrath, Patti and David Russell.  They have four locations situated in strong markets of affluent customers. They are targeting new and growing markets for their national expansion with its first opening of several new stores starting next fall in the nation’s capital Ottawa.

Sporting Life also has a very robust state of the art website.

Sporting Life believes that their employees are the advocates of their stores. They all have backgrounds in the activities they promote and relentlessly continue to educate, provide knowledge and insight to ensure their customers get the right products at the service level they expect and demand.

The Sporting Life is invigorating, the Sporting Life is fun.

It is ski, après ski and everything in between. It’s beach time, it’s spin class at the club, or your favorite running route with the kids. From the tennis court  to getting back on the old bike to hiking the trails of Algonquin and lounging on a boat in the Adaman sea. The Sporting Life is the good life and their customers are living it.

Quote David Russell President and co Founder Sporting Life.

“This award is all about the fine people who make up our team.
It always has always been about our people and always will be. Customer service and our ability to deliver it well time after time is the true measure of our success.
This award confirms that we are heading in the right direction.
Recognition that we are succeeding is always the best reward for our staff.
We accept it gratefully on their behalf.”

Sporting Life website – sportinglife.ca

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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