Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 Canadian Retailer Of The Year


Propaganda Shop - Prince Albert, SK

Propaganda is a rider owned and operated pair of stores in Prince Albert, Saskatchewan. Our focus is: snowboards, skateboards, clothing, footwear & accessories. The owner, Adam Balon, was a pro snowboarder through the late 90's and 2000's, while picking up a few shifts at a snowboard shop in Calgary. While home for Christmas in 2004 Adam realized there was a hole in the marketplace. Industry icons like Burton were not in any retailers and the emergence of a ton of great rider owned brands made it a no brainer. Adam scraped together 13k and 8 years later Propaganda is a strong part of both the snow and skate communities, while at the same time representing brands in their most true form.


It’s an honor. Long before I owned a shop I was a part of SIA for years, helping the brands I rode for setup, market and build their companies from the ground up. I always have loved SIA and it has become a valuable component to our winter buying program. The most rewarding part of my job and our brand is watching all of the amazing kids in our community grow up while experiencing our shops, our ski hill, the skatepark, events and hopefully influence them to do what they love and follow their aspirations and dreams. There is a bond there that far surpasses what my competitors can offer.

-Adam Balon 

<< back
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest