Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 Canadian Retailer Of The Year


Propaganda Shop - Prince Albert, SK

Propaganda is a rider owned and operated pair of stores in Prince Albert, Saskatchewan. Our focus is: snowboards, skateboards, clothing, footwear & accessories. The owner, Adam Balon, was a pro snowboarder through the late 90's and 2000's, while picking up a few shifts at a snowboard shop in Calgary. While home for Christmas in 2004 Adam realized there was a hole in the marketplace. Industry icons like Burton were not in any retailers and the emergence of a ton of great rider owned brands made it a no brainer. Adam scraped together 13k and 8 years later Propaganda is a strong part of both the snow and skate communities, while at the same time representing brands in their most true form.


It’s an honor. Long before I owned a shop I was a part of SIA for years, helping the brands I rode for setup, market and build their companies from the ground up. I always have loved SIA and it has become a valuable component to our winter buying program. The most rewarding part of my job and our brand is watching all of the amazing kids in our community grow up while experiencing our shops, our ski hill, the skatepark, events and hopefully influence them to do what they love and follow their aspirations and dreams. There is a bond there that far surpasses what my competitors can offer.

-Adam Balon 

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“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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