Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 Canadian Retailer Of The Year


Ballistic Skate & Snow - St. John's, NL

“Ballistic Skate and Snow” opened its doors in June of 1995. The owner, Lorne Loder, was the only employee and the store occupied a space of only 750 sq ft.

Within a couple of years Lorne purchased the building, renovated and expanded his store to over 2000 sq ft. properly displaying the huge selection of skateboards and snowboards and the growing list of clothing lines now being carried by Ballistic.

In 2004 it was apparent that they needed more space for the ever growing clientele and moved to a larger location of now 4000 sq ft.

In the last 12 years the store has steadily grown in size and in popularity. Ballistic now employs 16 staff and has become an important part of the downtown of St.John’s.

Ballistic is the center for board sports in Newfoundland and is continuously involved in hosting both Skate and Snowboard Competitions.

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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