Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 Canadian Retailer Of The Year


Ballistic Skate & Snow - St. John's, NL

“Ballistic Skate and Snow” opened its doors in June of 1995. The owner, Lorne Loder, was the only employee and the store occupied a space of only 750 sq ft.

Within a couple of years Lorne purchased the building, renovated and expanded his store to over 2000 sq ft. properly displaying the huge selection of skateboards and snowboards and the growing list of clothing lines now being carried by Ballistic.

In 2004 it was apparent that they needed more space for the ever growing clientele and moved to a larger location of now 4000 sq ft.

In the last 12 years the store has steadily grown in size and in popularity. Ballistic now employs 16 staff and has become an important part of the downtown of St.John’s.

Ballistic is the center for board sports in Newfoundland and is continuously involved in hosting both Skate and Snowboard Competitions.

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“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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