Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 US Retailer Of The Year


St. Bernard Sports - Dallas, TX

St. Bernard Sports was founded in 1978 by its current owners, Wes and Anne Goyer. At the time there were 19 places to buy ski gear in Dallas. There are far fewer today.

The company has had many locations and its share of miscues, but now is settled with a large store (22,000 sq. ft.) in Dallas, a warehouse, an Outlet and a store in Austin. Our most aggressive profit center is our E-Commerce site which is finally proving to be self –sustaining, something we were not able to do with our failed Catalog business.

Our goal has been to give Mountain Shop assortments to our local customers. We have carried our major ski lines for all of our 34 years. We are committed to offering the best merchandise in the SKI industry while we are growing a strong off-season in sportswear and footwear.

We have assembled the large buying team needed for so many categories and working hard to improve sell-throughs. Our customers have rewarded us with consistent growth and we are excited about the future.

The ski business has been fun and challenging. The best and the toughest part of the business is assembling and keeping the people who can grow and contribute as the company grows.
For twenty-nine years we didn’t need an IT guy. Now we have to have good one. 
When we started Anne bought everything. Now we have seven buyers.

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“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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