Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 US Retailer Of The Year


St. Bernard Sports - Dallas, TX

St. Bernard Sports was founded in 1978 by its current owners, Wes and Anne Goyer. At the time there were 19 places to buy ski gear in Dallas. There are far fewer today.

The company has had many locations and its share of miscues, but now is settled with a large store (22,000 sq. ft.) in Dallas, a warehouse, an Outlet and a store in Austin. Our most aggressive profit center is our E-Commerce site which is finally proving to be self –sustaining, something we were not able to do with our failed Catalog business.

Our goal has been to give Mountain Shop assortments to our local customers. We have carried our major ski lines for all of our 34 years. We are committed to offering the best merchandise in the SKI industry while we are growing a strong off-season in sportswear and footwear.

We have assembled the large buying team needed for so many categories and working hard to improve sell-throughs. Our customers have rewarded us with consistent growth and we are excited about the future.

The ski business has been fun and challenging. The best and the toughest part of the business is assembling and keeping the people who can grow and contribute as the company grows.
For twenty-nine years we didn’t need an IT guy. Now we have to have good one. 
When we started Anne bought everything. Now we have seven buyers.

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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