Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 US Retailer Of The Year


Alpenglow Sports - Tahoe City, CA

Established in 1979, Alpenglow Sports is Lake Tahoe's original mountain shop. Specializing in backcountry and Nordic skiing, snowshoeing, trail running, backpacking, hiking, camping, and the mountain lifestyle, Alpenglow is always psyched to offer premier user-based customer service. 

Alpenglow was originally owned by Don Fyfe but purchased by Brendan Madigan in 2011. After working at Alpenglow for nearly 10 years under Fyfe’s tutelage, Madigan was sufficiently manicured to take over the reins of one of California’s most core mountain shops. Before Alpenglow, Madigan managed Outdoor Adventures in Fredericksburg, Virginia. However, after a year of deep backcountry powder and world-class trail running in Tahoe, the path was paved for permanent adventure in North America’s hottest outdoor recreation destination.


“To be named Retailer of the Year by SIA in our first year of new ownership is such an honor. We work as hard as we play, and to be recognized for that by a jury of our peers is so rad. The entire team at Alpenglow takes immense pride in being vested in the community – it’s an honor to provide free demos, slide shows, avalanche seminars and Nordic festivals to our local outdoor enthusiasts. We feel a moral obligation to provide these things, and by this award it is obvious our community appreciates them! It is by far the most fun part of our job!”

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“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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