Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Retailer of the Year Award


Trollhaugen Ski And Board Shop - Dresser, WI

Owned and operated by the 2nd and 3rd generations of the Rochford family, Trollhaugen Winter Recreation area has been an icon of the Midwest snow sports scene since 1950. Located less than an hour from both downtown Minneapolis and St. Paul, Trollhaugen has been a winter favorite for generations of skiers and riders.

Following a devastating fire in 2008 the Ski and Board Shop was completely rebuilt into a 1st class retail space. Managed by John Wright, it is the only full service, full line ski shop located at a ski area in this part of the Midwest. The veteran staff averages more than 25 years of experience in the snow sports industry. Our formula is very simple. Make each customer feel as if they are the most important person on the planet, each and every time they come into the store. When you buy something from us, we come with the deal.

The shop offers a try before you buy demo program as well as high performance rentals. We build custom insoles and offer a full range of boot fitting services. The shop stocks a large selection of women’s specific equipment as well a broad range of Jr. Ski and board gear.

As part of our ongoing efforts to bring new participants into the sport, we hold an annual ski and snowboard swap, conduct tuning and waxing clinics, and work closely with the ski and snowboard development teams as well as the women’s instruction programs. We also sponsor the Quest Ski Racing league and the Friday Night Snowboard / Twin Tip Competition Series.

Our motto is; there are no problems, only solutions at The Trollhaugen Ski and Board Shop.

<< back

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest