Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

US Retailer Of The Year


Cole Sport - Park City, UT

In 1972 Gary and Jana Cole moved from Seattle to Park City, Utah for one winter after graduate school. After a decade of working, playing, and becoming intertwined in the Park City community Cole Sport was born out of their passion for mountain living and it’s outdoor lifestyle. The original store was opened at the Park City Mountain Resort in October 1982. Over the following 14 years, the company expanded to four stores in the Park City and Deer Valley area.

Gary’s motivation was based on building his own business around a sport and lifestyle that he loved, while also filling the void of a high profile, fashion forward, customer service based ski shop. Cole Sport has become a fixture in the Park City area due to this initial vision, strong community involvement, and commitment to eco-friendly practices. Cole Sport remains a family owned business, with Gary, Jana, and their two sons actively involved. The greater family extends to the large, core management group that averages over 15 years with the company and shares the same enthusiasm, vision, and values that make Cole Sport unique.

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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