Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2013 Canadian Rep of the Year


Rob Madill

Rob Madill - Ontario
MHG Sales
Representing CAPiTA Snowboarding, Union Binding Company, Coal Headwear, Sandbox, Airblaster, Leatherman, Ashbury, Howl, Holden

As a suburban skate rat growing up in the 80s, I skateboarded year round in the humidity of summer and in the arctic like winters.  I’m not sure if it was the Juicy Fruit commercial, the Sims ad in Thrasher or the countless broken Tracker Six Track baseplates, but for me snowboarding imitated skateboarding on snow and I was hooked.   From that point on everything I did revolved around snowboarding. My un-official start in sales was introducing friends to snowboarding, selling them my used gear so I could buy new gear. In the early 90s I moved to Lake Louise post high school and my official start in the industry began when I moved back with jobs at Windward Mark and then Pacific Skates while going to University.   In 1998 I moved to Vancouver, working at Grouse Mountain and the Boardroom with great people like Murray Fraser. When I moved back to Ontario in 2000, I was lucky enough to help launch a new brand nationally as the Brand/Team/Sales manager while also working as the Ontario rep.  It was this opportunity that allowed me to gain insight into all facets of the industry from manufacturing, to brand management to marketing to repping.  I had a great mentor and manager in Rick Lightfoot, who was always open to listen and provide feedback.   After 7 years I left that role to work at SBC Media in the sales department.  The SBC environment is filled with amazing people but I greatly missed repping and the interaction with retail, so In 2008, I started my own agency - MHG Sales. Thanks to Jay Good, No Limits and C3, I was able to start the agency working with CAPiTA, Union Binding Company and Coal.  Five years later, with a diverse brand roster and the help of sub-rep Connor Dudgeon, the agency is still going strong. 

I’m truly honoured to receive this award but I’m even more grateful for the friendships I’ve made along the way and the opportunity to work with great people at great shops, brands and distributors.  I still feel the same joy seeing new product and sharing it with others as I did when I got those early buyers guides and shared with friends.  I’m lucky  that I enjoy all aspects of this industry from working with shops, to demoing, to merchandising, to throwing events to marketing to the pure joy of snowboarding and as a result work never seems like work.

ROB MADILL  |  905-424-8013 | rmadill@rogers.com
MHG Sales 

Rob Madill

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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