Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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2013 US Rep of the Year

Northern CA

Will Lachenauer

I grew up in Fairport outside of Rochester in the very snowy Upstate New York region.   Winter sports were a way of life and served as a way for family to spend time together.  Like many in the Snow Sports industry, my current employment has roots in a car full of skis and a road trip across the country to find bigger mountains and deeper snow.   After graduating from the University of Pittsburgh, I made good on a personal promise to spend one year skiing.  That path started in Durango CO, headed south and further west through Richard Mobley’s Ski Surf Shop in Manhattan Beach and landed in Mammoth Lakes working for Footloose at the North Village location.  One turned into four years of amazing friends and adventures in the Sierras.  Those experiences led to a position with Atomic’s race program for a tour at Hood and then to working with Bill Mayo and Atomic back on the East Coast as an associate representative.   Shortly, the Sierra’s call couldn’t be ignored and a connection with Dalbello led to a return to the Tahoe area as a sales representative.  That connection with Dalbello has spanned 15 years of working and playing in the Sierras.   Being back on the west coast also led me to my wife, Tanya and the beginning of our own skiing family in Reno NV where we live. 

What being a family sport really means became very apparent after I was paralyzed in 2008 during a motocross race.  My skiing family rallied, helping me make the adjustment to a new mobility.   That skiing family helped support me in my recovery and return to my wife Tanya and two daughters Uma, 7 and Deja, 5.  Now, I get to join them in learning how to slide down a mountain and keep looking for new adventures which includes winning Gold in 2016 at the Rio Paralympics as a member of the US Paracycling team.   I feel very fortunate, all of this from a car full of skis, on a search for more snow and bigger mountains.

“Life, just like skiing has lots of ups and downs… it is up to us to get the most out of both”—Will Lachenauer

Think Snow,
Will Lachenauer
2145 Logan Ridge Ct
Reno NV 89523
Managing Partner, LG3 inc.
O: 775-624-1751
C: 775-843-9774
F: 775-624-1763
E: Will.Lachenauer@gmail.com
S: Will.Lachenauer

Proudly Representing
Dalbello Sports
Obermeyer Sports iON POV Cameras MasterFit Asterisk Transpack

Will Lachenauer

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“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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