Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2013 US Rep of the Year

South (WV/ VA/ KY/ TN/ NC/ SC/ GA/ AL/ MS/ FL/ AR/ LA)

Brad Decker

As a snow sports enthusiast since childhood, I began my career in the snow industry as a buyer and manager for the Virginia retailer,  Ski World. From 1995 to 2005 I worked with Nick Savage and his  team, learning the ins and outs of the retail side of the business.  During that time I cultivated many key business and customer  relationships – relationships I maintain today

In July 2005 I jumped at the opportunity to work with the Nordica team and Never Summer Industries. After 9 great years I still represent Nordica, Never Summer and have added Tecnica Blizzard, Helly Hansen and adidas outdoors to the lines my Agency represents.  

This is a great honor and I am really appreciative that the retailers voted for me.  There are some great reps down here and it's pretty cool to win this award and it's very humbling. I wouldn't be here if the team at Nordica didn't give me a shot at being rep almost 10yrs ago. It was my dream come true when Andy Knittle offered me the job and to this day I love what I do. This industry is my family and that's super important to me.  The South is a unique zone but nothing beats the Southern Hospitality.  

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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