Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Stay Connected with SIA and the Show with SIA/Snow Show App.


Get access to vital Snow details, the Floor Plan, Demo Info, Social Media Feeds, and all the year-round SIA benefits and programs.



Download Now

Connect With Us.


Follow #SIA15 and #SIA15demo with our social feed and join the entire snow sports industry.


Get Connected

2013 US Rep of the Year

South (WV/ VA/ KY/ TN/ NC/ SC/ GA/ AL/ MS/ FL/ AR/ LA)

Brad Decker

As a snow sports enthusiast since childhood, I began my career in the snow industry as a buyer and manager for the Virginia retailer,  Ski World. From 1995 to 2005 I worked with Nick Savage and his  team, learning the ins and outs of the retail side of the business.  During that time I cultivated many key business and customer  relationships – relationships I maintain today

In July 2005 I jumped at the opportunity to work with the Nordica team and Never Summer Industries. After 9 great years I still represent Nordica, Never Summer and have added Tecnica Blizzard, Helly Hansen and adidas outdoors to the lines my Agency represents.  

This is a great honor and I am really appreciative that the retailers voted for me.  There are some great reps down here and it's pretty cool to win this award and it's very humbling. I wouldn't be here if the team at Nordica didn't give me a shot at being rep almost 10yrs ago. It was my dream come true when Andy Knittle offered me the job and to this day I love what I do. This industry is my family and that's super important to me.  The South is a unique zone but nothing beats the Southern Hospitality.  



<< back

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest