Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 Canadian Rep of the Year


Jason Wutke - Aldergrove, BC

I came from humble beginnings, more destined to have a desk job and work in an accounting department than spend my days in the great outdoors. But I had to follow my dreams, and when Dan Shepansky offered me a rep gig with K2 in 2000, I jumped at the chance. Twelve years later, I’m still in the game — Going to the mat and working hard for my money.

My first year was all about visiting shops and doing demo after demo and PK after PK, sleeping on couches and in my car. I now represent K2 Skis, K2 Snowboards, Madshus, Tubbs snowshoes and Atlas snowshoes.

I like the excitement and ultimate personal fulfillment of working until 2 a.m. typing emails, then waking up at 5 a.m. to drive to a demo. I enjoy the thrill of making sales and talking to anyone who will listen.

I wouldn’t be the rep I am today without the gentle mentorship of Dan Shepansky and Louis Boudreault. I’d like to thank both of them for helping me take repping to the next level. I still do everything from my first year and more, although I don’t sleep in my car as much.

I also wouldn’t be here today without the assistance of my lovely wife, Shelly, who keeps our four permanent interns in line so I can get out there and do the job I love to do.


I’ve never been bored — I don’t have time.

It means a lot to me to be selected as rep of the year. It’s nice to be recognized when you do a good job. I really enjoy working with my customers and all the great people at K2.  Although it’s busy and hectic, we all seem to find time to have fun.  

What I like most about my job are the 6 a.m. uploads for Super Demo Days, then the demo gets cancelled due to high wind and everyone gets a day of shredding!

<< back
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest