Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 US Rep of the Year

Northern CA

Clem Smith

I grew up across the street from Holimont ski area in Ellicottville, NY. I started skiing when I was 3 and started racing shortly after. My dad used to check passes before we became members of HoliMont just so my brother and I could be in the race program there. It was awesome growing up right there across from the lifts. My first job when I was 14 was at the Ski Depot on Main St. in Ellicotville. That was my first experience in retail and I was stoked because I got my hands on some great gear and met legends like Glen Plake and Scott Schmidt. Later I went to Northwood School in Lake Placid and on to St. Lawrence University where I raced for 4 years. I moved out to Vail in 99' after graduating college and I got a job at Gorsuch Ltd.

A year and half later I was hired by Tecnica/Volkl as a tech rep and worked in promotions for 7 years. That was a great experience; I got to meet a ton of great people and world class skiers. When Tecnica and Volkl split up in 2007, I took an opportunity to become a sales rep for Blizzard Skis in California. I was stoked to move here because I love to ski, surf and mountain bike and the territory has world class spots for all three. Plus the people here are amazing. I had one account when I moved out to Truckee with my wife in December 2007, but I knew the Tecnica group was going to make Blizzard turn into the brand it is today. It's been a lot of hard work but I’ve had a blast skiing as much as I can, meeting great folks and really enjoying what I do. It’s really cool to see how far Tecnica and Blizzard have come since I started repping them.

Recently, I've been really lucky to add POC Helmets and Armor to my agency, Storm Day Sales, for 2013. POC is a brand I've admired forever. They have unreal quality products, a great team and an amazing aesthetic, which makes selling it a lot of fun. I'm a firm believer in loving the product you're selling. It gives you better credibility as a rep and allows you to better enjoy your work. I really enjoy putting on fun events to promote my brands as well, because, well, it's fun! It's great to look back and reflect on how much opportunity this sport with plastic boots and weird foot extensions has given me throughout my life.  My agency Stormdaysales.com, represents Tecnica Boots, Blizzard Skis, POC Helmets and Armor, Holmenkol Ski Wax, Soul Poles for winter sports and Watermans Sunscreen and Future Fins keep us close to the beach in the summer. 


"I'm really stoked to be rep of the year because we have a ton of great reps in my territory so it's nice to be recognized for the hard work we've put in over the last five years. I really enjoy seeing the gear I represent on the hill whenever I'm out skiing. It's the most rewarding to see people enjoying our sport and believing in the products you rep." 

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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