Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 US Rep of the Year

Northeast (ME/ VT/ NH/ MA/ RI/ CT)

Ivar Dahl

Eighteen years ago under bright blue skies and working a section of the U.S. National Alpine Championships in Park City, UT I interviewed with Tecnica/Volkl Director of Promotions Dan McKenna for the position of New England Regional Promotions Assistant (RPA).  Being a NH boy and getting tired of all that sun and snow I quickly jumped at the chance to move back East…

Working in a variety of capacities at Tecnica and learning the trade via the likes of John Stahler, Mike Noonan, Greg Grip, Sam Cook, Andrew Shaw, Scott Heald, and countless other Tecncia Group family members the transition to an independent representative was fairly seamless.  Being “in-house” at Tecnica I was fortunate enough to meet and work with many of New England’s specialty retailers via race days, pre season sales, product launches, and trade fairs.  It’s been the perfect storm of having great mentors to learn from coupled with a fantastic base of retailers who have become both business partners and friends.

More recently my business partner Dan Mitchell and I have added lines to our Coldfront Sales Group anchored by Tecnica and Blizzard.  Premium sport and fashions brands such as Powderhorn apparel and Shred/Slytech have joined our quiver as has the accessory line Faststrap.


Being named Rep of the year is quite the honor.  Having a career in an industry I love, family and friends to enjoy it with, and the freedom to run my own business is what makes this my dream job.  

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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