Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 Canadian Rep of the Year


Guy Pellerin - Moncton, NB

I started in the sporting goods industry in 1995  while studying at the University of Moncton and working part time at a local sporting goods store. This is where I first met Randy Canning of Team Canning Sales Agency. Once I completed my bachelor’s degree in physical education, Randy Canning was looking for a sales person. I owe a lot to Randy Canning for the opportunity he gave me. I worked with Team Canning Sales until 2008. It was great and valuable experience. In 2008, I moved on and started Pellerin Sport Marketing. Now there are two sales representatives at the agency — Christian Boudreau joined me in 2009 after several years in the pharmaceutical industry. We cover the wonderful and beautiful region of Atlantic Canada. We have the privilege  of working with several great partners. The current companies we represent are Asics, Giant Bicycle, Arcteryx, Lanctot (Fischer, Swix, DR Hockey and Louisville Slugger), GV Snowshoes and Uvex Toko Canada. 

It is a great honour having been selected Rep of the year by the local dealers. I owe everything to the business partners we deal with every single day. Without them we would not be here today. Thank you all. The industry has been very good to me over the years. It has given me the opportunity to meet some great people and grow as a person, I look forward to many more enjoyable years. 

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“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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