Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 Canadian Rep of the Year


Guy Pellerin - Moncton, NB

I started in the sporting goods industry in 1995  while studying at the University of Moncton and working part time at a local sporting goods store. This is where I first met Randy Canning of Team Canning Sales Agency. Once I completed my bachelor’s degree in physical education, Randy Canning was looking for a sales person. I owe a lot to Randy Canning for the opportunity he gave me. I worked with Team Canning Sales until 2008. It was great and valuable experience. In 2008, I moved on and started Pellerin Sport Marketing. Now there are two sales representatives at the agency — Christian Boudreau joined me in 2009 after several years in the pharmaceutical industry. We cover the wonderful and beautiful region of Atlantic Canada. We have the privilege  of working with several great partners. The current companies we represent are Asics, Giant Bicycle, Arcteryx, Lanctot (Fischer, Swix, DR Hockey and Louisville Slugger), GV Snowshoes and Uvex Toko Canada. 

It is a great honour having been selected Rep of the year by the local dealers. I owe everything to the business partners we deal with every single day. Without them we would not be here today. Thank you all. The industry has been very good to me over the years. It has given me the opportunity to meet some great people and grow as a person, I look forward to many more enjoyable years. 

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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