Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 US Rep of the Year

Northwest (WA/ OR/ ID/ MT/ AK)

Tobey Crane

I grew up in Maine, skiing the Camden Snowbowl and Sugarloaf before driving out west, skiing all over, and falling in love with Sun Valley. I moved to Sun Valley in 1975 and got my first taste of the ski business in 1979, when I started working locally with PRE skis, first tuning and demoing at Sun Valley, and then traveling to industry demos in the West.

One of the PRE sales reps made me his on-hill boot rep at Sun Valley, and a couple of years later I moved into a sales position with that company in the Intermountain territory (UT/ID/MT/WY). In the mid-80's I enjoyed a brief stint with Dynamic skis and an accessory line, but then in 1992 Volkl skis came along, and I've been with them ever since.

In the late 90's Marker bindings became part of my quiver, and I've been with the Volkl/Marker brands to this day, enjoying working with the best products and best management team in the business. In 2003 I stepped away from Utah to concentrate on the 3 Northern Intermountain states...ID/MT/WY, and I've been enjoying traveling & selling in these 3 states exclusively since that time. My current lines are Volkl Skis, Marker Ski Bindings, Sports Accessories America, Concept One and Athalon.

It's an honor to be recognized by the retailers I've been working with all these years. Keeping everyone (retailers, vendors, family) happy is key to this job, and a vote of confidence from these ID/MT/WY retailers is truly rewarding. Reducing my territory to what it is now, a very rural region filled with great mountains and rivers, has made it possible for me to manage everything myself. This allows time to travel shop to shop throughout the season, testing new gear with owners, buyers and employees, making their buying decisions that much easier, and having fun along the way. A big spiff of my job is the view of the top of Sun Valley's Bald Mountain from my home/office window. A lot of key decisions are made from that seat...to go or not to go...

Quote:
It's an honor to be recognized by the retailers I've been working with all these years. Keeping everyone (retailers, vendors, family) happy is key to this job, and a vote of confidence from these ID/MT/WY retailers is truly rewarding.



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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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