Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO



Nicolas Rochon - Quebec

After travelling several years to live my passion in windsurf and surfing, I started as a rep in 1997 when Guy Mongrain gave me the opportunity to take over Hot and Hammer snowboards. This was the best thing that could happen to me. I was able to work in an industry that I love and use experiences gained working in snowboard and surf shop here and abroad. In the beginning, I worked for lots of emerging brands and fought my way to grow sales and brand awareness into stores. I’m very thankful to all the people that supported and helped me grow my business at the level it is today. I now have the chance to work with some of the most passionate retailers and true brands of the industry such as Vans, Rome Snowboards, Neff, Airblaster, Pro-Tec, Insight and Xcel. I feel very privilege to work with people that truly believe in our sport and love what they are doing. This makes a huge difference in my work everyday.


It is a great honor to know that people appreciate the work of my sales team and me. Thank you all for your support over the years. I give special thanks to all the people that work at my side in the agency all those years — you truly contributed to where I am today.

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“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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