Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO



Nicolas Rochon - Quebec

After travelling several years to live my passion in windsurf and surfing, I started as a rep in 1997 when Guy Mongrain gave me the opportunity to take over Hot and Hammer snowboards. This was the best thing that could happen to me. I was able to work in an industry that I love and use experiences gained working in snowboard and surf shop here and abroad. In the beginning, I worked for lots of emerging brands and fought my way to grow sales and brand awareness into stores. I’m very thankful to all the people that supported and helped me grow my business at the level it is today. I now have the chance to work with some of the most passionate retailers and true brands of the industry such as Vans, Rome Snowboards, Neff, Airblaster, Pro-Tec, Insight and Xcel. I feel very privilege to work with people that truly believe in our sport and love what they are doing. This makes a huge difference in my work everyday.


It is a great honor to know that people appreciate the work of my sales team and me. Thank you all for your support over the years. I give special thanks to all the people that work at my side in the agency all those years — you truly contributed to where I am today.

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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