Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 Canadian Rep of the Year


Drew Sivers - Toronto, ON

My life in the ski industry all began back in the fall of 1985, when back in high school, it was suggested by my parents that I go get a part-time job. Little did I know that almost 28 years later I’d still be deeply involved and still passionate about the industry I literally grew up in.

Throughout my senior year in high school, I spent every Thursday, Friday and Saturday’s at Sporting Life in Toronto fitting boots and honing my boot fitting skills. Boot Fitting was my passion and I developed a keen sense of what worked and how to make the customer happy.

After I graduated from high school, I moved to Whistler where I spent the season working at McConkey's boot fitting and skiing as much as possible.

One season inevitably turned into two. It was then off to the University of Queens in Kingston, Ontario where I ended up working part time at a great ski shop named Sepps. It was there that I had the distinct pleasure of working with Mike Howard, the current owner and master boot fitter.

After my time in Kingston, I ended up back in Toronto looking for work in an increasingly tough job market. In 1992, I ended up managing the Alpine Ski Department at Sporting Life for the next two years and eventually managing the Hard Goods Division for the next six years. I also spent close to two and a half years working in the buying department were I had the distinct pleasure of working with one of the best buying teams in the industry.

It was 2001 when I was approached by Salomon Canada to join their team in managing the Alpine and Nordic business in southern Ontario.

In 2001, I began work as in-house sales and marketing, territory manager for the Salomon Brand. From 2004 to 2007, I was the regional sales manager for Ontario. In 2007, after Amer Sports bought Salomon from adidas, I was offered an Agents Contract with the Brand and began my own agency, Push Sales.

Over the past twelve years with the Salomon Brand, I’ve had the distinct pleasure of working with some of the finest people on the supplier side of the industry. Through some fairly significant and challenging times, the brand persevered and has become one of the most relevant mountain sports brands in the industry today. Thank you, Mr. Marcoux, for all of your support over the years.

Today, after four very successful years, Push Sales Agency specializes and focuses on driving sales through professional consulting, innovative products and top level customer service.  Our goal is to marry respective and complimentary lines to further Push Sales and drive business through our existing customer base. Push Sales will continue to expand where and when it makes the most sense.

I’d like thank everyone who has helped me along the way!

Lines representing: Salomon Alpine and Nordic


I'm truly honoured to be named Rep of the Year and feel very fortunate to be able to still, after all these years be involved in an industry that I'm very passionate about. 

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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