Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 US Rep of the Year

West (Southern CA/ NV/ AZ/ HI)

Jeff Darby

I grew up in Southern California loving sliding on snow. I started working retail in winter sports at Chicks Sporting Goods. Soon after starting there I realized you could make a living in this business as a rep. I knew that was what I wanted to do. After a little more retail seasoning at Mammoth Mountain Sport Shop I went to work for Rossignol as a Sales Associate. Three years later K2 took a chance on me and offered me a sales rep position for the S.Cal, AZ , NV and HI territories and I have been an Independent rep ever since. Thanks Tim.

Working retail for 6 years really gave me a unique insight on how a rep and an account could work together to make them both successful. I truly enjoy working with the great bunch retailers that have made this job rewarding. I have also been fortunate to have a really great mentor along the way in Mike Day. He is someone I have always respected and has given me great advice over the years. Lastly, I have worked the last 13 years with a great business partner Jeff Anderson. This really should be a co-award for the both of us.

Jeff2 Sales Inc. currently represents the following Lines:

K2 Skis
K2 Snowboarding
Under Armour
CHUMS and Beyond Coastal


“Winning Rep of the Year means a great deal to me because it validates what I have always tried to do as a rep. Bring my retail partners profitable products and great service”

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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