Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 US Rep of the Year

West (Southern CA/ NV/ AZ/ HI)

Jeff Darby

I grew up in Southern California loving sliding on snow. I started working retail in winter sports at Chicks Sporting Goods. Soon after starting there I realized you could make a living in this business as a rep. I knew that was what I wanted to do. After a little more retail seasoning at Mammoth Mountain Sport Shop I went to work for Rossignol as a Sales Associate. Three years later K2 took a chance on me and offered me a sales rep position for the S.Cal, AZ , NV and HI territories and I have been an Independent rep ever since. Thanks Tim.

Working retail for 6 years really gave me a unique insight on how a rep and an account could work together to make them both successful. I truly enjoy working with the great bunch retailers that have made this job rewarding. I have also been fortunate to have a really great mentor along the way in Mike Day. He is someone I have always respected and has given me great advice over the years. Lastly, I have worked the last 13 years with a great business partner Jeff Anderson. This really should be a co-award for the both of us.

Jeff2 Sales Inc. currently represents the following Lines:

K2 Skis
K2 Snowboarding
Under Armour
CHUMS and Beyond Coastal


“Winning Rep of the Year means a great deal to me because it validates what I have always tried to do as a rep. Bring my retail partners profitable products and great service”

<< back

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest