Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 US Rep of the Year

Atlantic (NY/ PA/ NJ/ DE/ MD /DC)

Greg Morrison

I grew up in Lancaster, PA and started skiing at a young age at resorts in the Poconos and New England.  I attended Lehigh University and received a BS in Business with a focus in marketing.  During school I worked in a number of surf and outdoor shops and co-founded a kayak outfitter at the Jersey shore.  After school I moved to the Washington DC area and worked for a premier consulting firm Booz Allen and Hamilton.  My passion for outdoor sports eventually drove me to pursue a career in the ski and outdoor business.      

In 2000, I had the fortunate opportunity to begin working with a reputable agency in the ski industry.  Shortly thereafter I took over the agency and became the principal for a number of prominent brands, many of which I am still working with today.  I eventually formed my agency, Morrison Sports Marketing, LLC, and brought on Erik Steinour as sales associate.  I would like to thank Erik for his loyalty and strong work ethic for the past 7 years.  He is an integral part of my agency.  I also want to thank my wife Ellen for her help with the business and my son Dylan, and daughter Sage.  Their support is essential to being successful in such a lifestyle oriented business.  Both kids are learning to ski and our family loves being in the outdoors together.

I am honored to receive this award.  The best part of this business is working with store owners, buyers, and shop employees to understand their needs and what works best for their business.  I don’t take any order for granted and will continue to do everything I can to help my customers be successful.  It is the people and great relationships that make this industry so unique and fun. 

I am thankful to have strong long-standing partnerships with some of the best brands in the industry and appreciate the support they give me and the retailers.  The lines I currently represent include Giro, Obermeyer, Seirus, BOGS, Rafters, Polarmax, Fox River, RC/Bakoda, and Chums.  www.morrisonsportsmarketing.com


Thank you to all of my customers for their loyal support, business, and friendship over the past 12 years.  I am truly grateful.   

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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