Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2012 US Rep of the Year

Eastern Lakes (MI/ OH/ IN)

John Kerkhof

As I enter into my 20th season in the Wintersports business as a Sales Representative, I am as impassioned and motivated as ever and this honor of SIA Rep of the Year for the Great Lakes region keeps me charging. Like most of the people who chose this industry as their career I started skiing when I was just a little grom, on a hill that was not much bigger than I.

Living in the middle of many great Northern Michigan resorts, skiing and winter became an integral part of my life. Hence, I did the only logical thing a lifelong ski bum could do and I went and found a job in a ski shop. After several years in retail working as a tech, salesperson, and a buyer for some truly great people I became a tech rep; still chasing the dream… After a few years I received my first territory as a principal rep in the Midwest for Nordica.  

I am now partnered with my amazing wife Karen in the-agency representing such innovative brands as Nordica, Giro, Orage, Level, Discrete, and Conformable. Our partnership keeps me inspired and driven to accomplish more. Our mission is to best represent our dealer base and brands with a goal of long-term mutually beneficial successes. We truly believe that “Sales are just part of it.” The many relationships and friendships we have developed over the years with our clients keep me humbled by the amazing people we work with every day.

I still love to ski, be it here at home or chasing turns in the mountains. But without a doubt my best ski days are now ripping around with my two little ski buddies; my children. Follow us on our adventures on Twitter @johnkerkhof.

Quote:

As I enter into my 20th season in the Wintersports business as a Sales Representative, I am as impassioned and motivated as ever and this honor of SIA Rep of the Year for the Great Lakes region keeps me charging.



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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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