Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2011 Canadian Rep Of The Year


Derek Hale

*Derek Hale also won for British Columbia.

I’ve been snowboarding since I was 10 years old. That’s what started everything. After I finished high school, I immediately jumped in my car and drove to Vancouver finding a job at Mount Seymour. All I wanted as a kid was to be around mountains with lots of snow on them; this is what inspired me to make the move out west. After working on my shred skills at Seymour, I ended up landing a job at Option Snowboards working in the factory and tech rep job with Peter Lefroy. Three or four years later, I moved on to retail and worked for Pacific Boarder in Vancouver for a few years. At that time I was helping sales reps on the side and learning the business. After this, I worked with Ed Lachelt and he was the one who really taught me the ins and outs of being a sales rep. You’re a good man Ed!! Since 2001, I have been working for Rome Snowboards and I have been taking care of Neff Headwear for the past 6 years. My territory goes from Vancouver Island to Manitoba.

Snowboarding is my life and has been for many years. I will be involved in the snowboard industry as long as I live.

Thanks to everyone who has supported me over the years!! Thanks to Aby Schupp for helping me for the past two years, love ya man!! I would not be where I am today without the amazing group of retailers I have in my territory. THANKS!!

<< back

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest