Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2011 Canadian Rep Of The Year


Derek Hale

I’ve been snowboarding since I was 10 years old. That’s what started everything. After I finished high school, I immediately jumped in my car and drove to Vancouver finding a job at Mount Seymour. All I wanted as a kid was to be around mountains with lots of snow on them; this is what inspired me to make the move out west. After working on my shred skills at Seymour, I ended up landing a job at Option Snowboards working in the factory and tech rep job with Peter Lefroy. Three or four years later, I moved on to retail and worked for Pacific Boarder in Vancouver for a few years. At that time I was helping sales reps on the side and learning the business. After this, I worked with Ed Lachelt and he was the one who really taught me the ins and outs of being a sales rep. You’re a good man Ed!! Since 2001, I have been working for Rome Snowboards and I have been taking care of Neff Headwear for the past 6 years. My territory goes from Vancouver Island to Manitoba.

Snowboarding is my life and has been for many years. I will be involved in the snowboard industry as long as I live.

Thanks to everyone who has supported me over the years!! Thanks to Aby Schupp for helping me for the past two years, love ya man!! I would not be where I am today without the amazing group of retailers I have in my territory. THANKS!!

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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