Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2011 US Rep of the Year

South (WV/ VA/ KY/ TN/ NC/ SC/ GA/ AL/ MS/ FL/ AR/ LA)

Brad Decker

Brands Represented:  Nordica/Tecnica/HH/Never Summer and adidas

I started skiing at the age of 3 at the Homestead Resort in Virginia with my family. My family bought a small condo at Wintergreen and we lived there every weekend!

After school I worked for Nick Savage at Ski World in Virginia Beach for about 12 years as a buyer and manager before becoming a sales rep for Nordica and Never Summer.

I have been a rep for 6 years now and have been with Nordica and NS since the beginning.

In the past 3 years I have added Ryan Genua and Billy Wolfe to my sales agency Decker & Associates and they are my backbone. I wouldn’t be where I am now without them.

I am honored that I was chosen again for this award and want to thank my Retailers for nominating me. I also want to thank the brands we represent for the support and being great business partners to my retailers!

I currently represent Nordica, Tecnica, Helly Hansen , Never Summer, and Adidas. I live in Norfolk, Virginia with my wife Jessica and my 4 year old, Mollie Paige. Mollie is already skiing and taking lessons- Little Picabo!

<< back
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest