Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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2011 US Rep of the Year

South (WV/ VA/ KY/ TN/ NC/ SC/ GA/ AL/ MS/ FL/ AR/ LA)

Brad Decker

Brands Represented:  Nordica/Tecnica/HH/Never Summer and adidas

I started skiing at the age of 3 at the Homestead Resort in Virginia with my family. My family bought a small condo at Wintergreen and we lived there every weekend!

After school I worked for Nick Savage at Ski World in Virginia Beach for about 12 years as a buyer and manager before becoming a sales rep for Nordica and Never Summer.

I have been a rep for 6 years now and have been with Nordica and NS since the beginning.

In the past 3 years I have added Ryan Genua and Billy Wolfe to my sales agency Decker & Associates and they are my backbone. I wouldn’t be where I am now without them.

I am honored that I was chosen again for this award and want to thank my Retailers for nominating me. I also want to thank the brands we represent for the support and being great business partners to my retailers!

I currently represent Nordica, Tecnica, Helly Hansen , Never Summer, and Adidas. I live in Norfolk, Virginia with my wife Jessica and my 4 year old, Mollie Paige. Mollie is already skiing and taking lessons- Little Picabo!



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“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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