Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2011 US Rep of the Year

Northern CA

Jamie LaValle

I grew up skiing, racing and working in the rental shop at Bousquet Ski Area in Pittsfield, MA. I learned how to ski well, and that the ski area is the most fun place to be.

I went to Hartwick College in Oneonta, NY. During winter term my junior year I worked at Teton Gravity Research in Teton Village, WY. I learned how to ski POW. It was awesome!

I began dating my wife Kristen when I returned from Wyoming. She liked to ski too so we decided we would move out west after we graduated college. I locked her down in 2008.

We moved to North Lake Tahoe in 2002 and I worked as a ski tech at Squaw Valley Sport Shop and Granite Chief Ski Shop. Skiing Squaw got me fired up!

I started working for Marker/Tecnica/Volkl as a tech rep in 2007. I have remained the Marker/Volkl tech rep since 2008. Travelling around California and visiting ski shops and ski areas is an unbelievably cool career!

I live in Truckee, CA with Kristen and our 1-year-old daughter, Quinn. Life is great!

I totally appreciate the chance to work in such a great industry filled with the best people around. Thanks very much to SIA for this award. I am stoked!

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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