2011 US Rep of the Year
Northern CA
Jamie LaValle
I grew up skiing, racing and working in the rental shop at Bousquet Ski Area in Pittsfield, MA. I learned how to ski well, and that the ski area is the most fun place to be.
I went to Hartwick College in Oneonta, NY. During winter term my junior year I worked at Teton Gravity Research in Teton Village, WY. I learned how to ski POW. It was awesome!
I began dating my wife Kristen when I returned from Wyoming. She liked to ski too so we decided we would move out west after we graduated college. I locked her down in 2008.
We moved to North Lake Tahoe in 2002 and I worked as a ski tech at Squaw Valley Sport Shop and Granite Chief Ski Shop. Skiing Squaw got me fired up!
I started working for Marker/Tecnica/Volkl as a tech rep in 2007. I have remained the Marker/Volkl tech rep since 2008. Travelling around California and visiting ski shops and ski areas is an unbelievably cool career!
I live in Truckee, CA with Kristen and our 1-year-old daughter, Quinn. Life is great!
I totally appreciate the chance to work in such a great industry filled with the best people around. Thanks very much to SIA for this award. I am stoked!

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