Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

2011 US Rep of the Year

Atlantic (NY/ PA/ NJ/ DE/ MD /DC)

Kent Fried

I got my start in the skiing industry at a very young age; hanging around my aunt and uncle’s ski shop and at a local resort, now called “Bear Creek” in Pennsylvania. As my interest evolved I got introduced to, competed in and even coached freestyle skiing for a number of years. I also served on the USSA Eastern Freestyle Completion Committee as the athlete representative during the time that I competed.

After spending far too many years in the automotive industry and assisting several reps in the Mid-Atlantic region as part time help, I realized that the snow sports industry is where I belonged. With the support of my wife, Sherri and my two children Matthew and Shaina, I was hired by Ovo Helmets in 2002 as the sales rep for the Mid-Atlantic region. During my tenure at Ovo I was hired to work with the Dynamic division of Atomic and my association with the Amer Company was formed. I now represent the Atomic brand as well as Hestra Gloves, Sun Valley Ski tools, and Lorpen socks. I really feel blessed to have the opportunity to work in the snow sports industry and with the brands I represent.

The relationships that I have developed throughout the sport are important to me and I believe are biggest part of my success. It’s the people that make this sport what it is! Skiing or riding may be performed by an individual but it’s the social part of the sport we all share. That must be why we don’t mind the “single line” at the lift. It’s a lot more fun to ride the lift with others and share your experience.

Winning this award is such an honor for me. There are no words that can express my gratitude!

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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