Show Overview

For more than five decades, the SIA Show has been bringing the entire market together in one place, making it the most important trade event for the snow sports industry. Showcasing the latest trends, innovations, product lines and styles, the SIA Show is the first time, globally, where nearly 1,000 brands are presented in an authentic environment on and off the snow; all powered by the passion and culture of snow sports.

Representing a $3 billion industry, the industry's retail buying power attends the SIA Show to see the product collections for the 10.11 year. Since its inception, the SIA Show has been listed in the top 200 US trade shows by Tradeshow Week and is currently ranked 59th. Make your brand, shop, business, and passion a part of this experience.

SIA SNOW SHOW
Thursday, January 27 — Sunday, January 30, 2011
Colorado Convention Center
Denver, Colorado USA

ON-SNOW DEMO / SKI-RIDE FEST
January 31 & February 1, 2011
Winter Park Resort, CO — Alpine, Snowboard, AT, Telemark, Backcountry
Devil's Thumb Ranch, CO — Cross Country, Snowshoe

The 2011 SIA Snow Show will be followed by a two day On-Snow Demo and Ski-Ride Fest, January 31 & February 1. In partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo, this is where for the first time-globally, the market can try out the equipment and experience the latest technologies for ski, snowboard, AT, backcountry, cross country and snowshoe while mixing with their peers on the hill. Experience the intense passion and culture of this industry on and off the snow. Details to come, check back for additional information.

Attendee Registration will open July 2011.

We are accepting exhibit space requests for the SIA Snow Show, January 27-30, 2011. Space is limited. Click here to access exhibit space information. If you have questions about the booth space process or membership, please contact Patricia Grenke, SIA Membership Manager, at 703.556.9020 or PGrenke@snowsports.org.

There is no other place to do business with the entire snow sports industry in one place. Attend the SIA Snow Show to conduct business, network and mix with the snow sports community and culture. This is trade-only event. All company attendees must be members of SnowSports Industries America, the non-profit trade organization representing the snow sports industry.

To become a SIA Member, please contact Patricia Grenke at PGrenke@snowsports.org. Or Join Today Online.