Show Overview

For more than five decades, the SIA Show has been bringing the entire market together in one place, making it the most important trade event for the snow sports industry. Showcasing the latest trends, innovations, product lines and styles, the SIA Show is the first time, where nearly 1,000 brands are presented in an authentic environment on and off the snow; all powered by the passion and culture of snow sports.

Representing over a $3 billion industry, the industry's retail buying power attends the SIA Show to see the product collections for the 12.13 year. Since its inception, the SIA Show has been the largest snow sports trade show globally. Make your brand, shop, business, and passion a part of this one of a kind trade experience.

SIA SNOW SHOW
Thursday, January 26 — Sunday, January 29, 2012
Colorado Convention Center
Denver, Colorado USA

ON-SNOW DEMO / SKI-RIDE FEST
January 30-31, 2012
Winter Park Resort, CO — Alpine, Snowboard, AT, Telemark, Backcountry
Devil's Thumb Ranch, CO — Cross Country, Snowshoe

The 2012 SIA Snow Show will be followed by a two day On-Snow Demo and Ski-Ride Fest, January 30-31. In partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo, this is where for the first time-globally, the market can try out the equipment and experience the latest technologies for ski, snowboard, AT, backcountry, cross country and snowshoe while mixing with their peers on the hill. Experience the intense passion and culture of this industry on and off the snow. Details to come, check back for additional information.

Register today.

Exhibit space for the 2012 SIA Snow Show is currently sold out. We are compiling an exhibit space request wait list. Click here to learn how you may be added to the wait list. If you have questions about the booth space process or membership, please contact Patricia Grenke, SIA Membership Manager, at 703.556.9020 or PGrenke@snowsports.org.

There is no other place to do business with the entire snow sports industry in one place. Attend the SIA Snow Show to conduct business, network and mix with the snow sports community and culture. This is trade-only event. All company attendees must be members of SnowSports Industries America, the non-profit trade organization representing the snow sports industry.

To become a SIA Member, please contact Patricia Grenke at PGrenke@snowsports.org. Or Join Today Online.

It Happens Here. Your Guide to the SIA Snow Show.

Everything you need to know...why you should be here, schedule & locations, getting here, staying here and more. Click here to download guide.