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The SIA Snow Show, January 26-29, 2012 at the Colorado Convention Center in Denver, CO, delivers the largest, most concentrated and authentic trade event in the snow sports industry. It is the first time globally that the styles, technologies, innovations, culture and energy of snow sports is presented. Close to 20,000 industry professionals will meet to engage in business, networking opportunities, parties, brand events and seminars to feel the true essence of snow sports.

SIA SNOW SHOW
Thursday, January 26 — Sunday, January 29, 2012
Colorado Convention Center
Denver, Colorado USA

Thursday, January 26
Friday, January 27
Saturday, January 28
Sunday, January 29
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On January 30 & 31, 2012 the industry will head up to the mountains for the On-Snow Demo/Ski-Ride Fest at Winter Park Resort and Devil’s Thumb Ranch. In conjunction with Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA), buyers can try out the latest gear for ski, snowboard, AT/tele, backcountry, cross country and snowshoe while all other attendees can get some time on the hill with the brands, reps and media. Attendees of the SIA Snow Show and On-Snow Demo/Ski-Ride Fest get free lift tickets and entry to Winter Park and Devil’s Thumb.

It Happens Here. Your Guide to the SIA Snow Show.

Everything you need to know...why you should be here, schedule & locations, getting here, staying here and more. Click here to download guide.

 

 

Video Gallery

Get insights on the SIA Snow Show and and sneak peeks of what you'll see in Colorado. View now.

Photo Gallery

Photos from the 2011 SIA Snow Show in Denver. View now.

Backshop + Rental + Uniform

The SIA Snow Show produces an exhibit, exclusive to backshop tools, rental gear/accessories and uniforms. Presented by SAM Magazine. Read more.

Free Skiing/Snowboarding

All SIA Snow Show Attendees get the chance to Ski/Snowboard the Best of Colorado for free. Click here for details.



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Official Car of the SIA Snow Show