Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Reach your core snowboard buyers with brand messaging before the Snow Show. Mailed in late December to 7,000 specialty snowboard and ski/snowboard shops along with key industry VIPs (and emailed to another 30,000 – digital and iPad format) with 1,000 additional copies distributed onsite at the SIA Snow Show, the Guide gives you the presence with buyers before they make their Show plans and arrival in Denver. The Guide pulls together the key ingredients in snowboard: trends, editor’s picks, data, interviews, local access and more.

The Guide  

*App available Jan. 9

The SIA Snow Show preview publication built by TransWorld Business and SIA specifically for the snowboarding community; The Guide.

Find new trends, editor's picks, the know in Denver, up-to-date research, feature articles and Show info to help you get the most out of your prep and time at the 2015 SIA Snow Show and On-Snow Demo. 


Contact SIA's Lindsey Auer with advertising questions for 2016.

The Guide
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The Enthusiast Network (TEN)

The Guide is produced by The Enthusiast Network (TEN). TEN is the world’s premier network of enthusiast brands, such as Transworld, Surfer, Motor Trend, Automobile, Hot Rod, and GrindTV. With more than 60 publications, 100 Web sites, the world’s largest automotive VOD channel, 800 branded products, 50+ events, TV and radio programs, TEN creates and delivers content that informs, entertains, inspires and connects with enthusiasts every day. For more information visit www.enthusiastnetwork.com.



"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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