Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SIA Show PR

DATE: 1/21/2015

Washington, DC (January 21, 2015) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, will welcome a record number of 172 new exhibitors to the 2015 SIA Snow Show (Jan. 29 – Feb. 1) at Denver’s Colorado Convention Center. From new snow sports tech to women’s helmets to colorful printed onesies, some brands will make their industry debut at this year’s Snow Show, while others are circling back after a hiatus, but all will gather at the industry’s largest gathering of the year.

DATE: 1/19/2015
Washington, DC (January 19, 2015) -- In less than two weeks, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, will return to Copper Mountain following the 2015 SIA Snow Show (Jan. 29 – Feb. 1) to host the 6th annual On-Snow Demo/Ski-Ride Fest & Nordic Demo (Feb. 2-3) in-conjunction with the Western Winter Sports Representatives Association (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA).
DATE: 1/19/2015

Washington (January 19, 2015) -- SIA and Vail Resorts have partnered up for a fifth year, to offer SIA Snow Show attendees an exclusive discounted Epic Pass, which includes unlimited and unrestricted skiing or riding at Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado, Park City and Canyons in Utah, Heavenly, Northstar and Kirkwood at Lake Tahoe, Afton Alps in Minnesota, and Mt. Brighton in Michigan for only $299.

DATE: 1/15/2015

Washington (January 15, 2015) -- The diverse interests and needs of snow sports retailers, reps and suppliers has motivated SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, to cultivate tailored elements, events and gatherings at and surrounding the 2015 SIA Snow Show (Jan. 29 – Feb. 1) at Denver’s Colorado Convention Center.

DATE: 1/15/2015

Denver, CO (January 15, 2015) -- Active Interest Media and Never Summer Industries are proud to announce that the sixth annual SIA/SOS Shootout Hockey Game is set to kick off the second night of the SIA Trade Show for another year at the Pepsi Center in Denver, Colorado!

DATE: 1/14/2015

Washington, DC (January 14, 2015) – It’s a numbers game...

With exponential growth in both sales and participation in the backcountry snow sports category in the past three seasons, more and more people and groups are venturing out into what was once restricted “out of bounds” on-snow terrain.

DATE: 1/12/2015

Washington, DC (January 12, 2015) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has teamed up with Transworld Business to create the 2015 edition of The Guide. Designed to help the snowboard community navigate the upcoming 2015 SIA Snow Show (Jan. 29 – Feb. 1) at Denver’s Colorado Convention Center and On-Snow Demo (Feb. 2-3) at Copper Mountain, The Guide will be available both in print and digitally this week.

DATE: 12/16/2014

Washington, DC (December 16, 2014) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has released an impressive list of free educational opportunities available to Snow Show Attendees during the upcoming 2015 SIA Snow Show (Jan. 29 – Feb. 1) at Denver’s Colorado Convention Center.

DATE: 12/11/2014

Washington, DC (December 11, 2014) – SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, announced this week that booth space has sold out for CRAFT @ SIA, a special exhibit area at the 2015 SIA Snow Show (Jan. 29 – Feb. 1). Last year, the Snow Show debuted CRAFT @ SIA– a communal exhibit area dedicated to small, handcrafted ski and snowboard manufacturers.

DATE: 12/4/2014

Washington, DC (December 4, 2014) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, recently updated the Snow Show’s website section entitled: A Curated View of Snow Sports, also found at SIAsnowshow.com/curated. The section gives hardgoods, softgoods and accessory buyers the ability to dig into information catered to their specific categories and found at the 2015 SIA Snow Show (Jan. 29-Feb. 1) and the On-Snow Demo/Ski-Ride Fest at Copper Mountain Resort (Feb. 2-3) where 96% of the Supplier Market Share is present.

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“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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