Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

5th Annual Youth Summit at SIA SnowShow Highlights Corporate Contributions to Nonprofits Serving Youth


Denver, CO (January 31, 2014) -- The annual SnowSports Industries America (SIA) tradeshow is an opportunity for snow sports companies selling hard and soft goods to show off their latest gear and procure purchase orders for the next year’s winter season. Over the past five years, it has also become an opportunity for industry leaders to acknowledge the efforts of non-profits and corporations that collaborate to get America’s children off the couch, out of the city and into the outdoors playing on mountainsides.

On Saturday, February 1 at 8:30 a.m. in the Colorado Convention Center Lobby, SOS Outreach will host the 5th Annual Youth Summit. In the midst of their busy 20th Anniversary season, SOS will pause to recognize those who make it possible to positively impact thousands of underserved youth every year. This week alone SOS is running 36 different program days at 12 mountain resorts across the country. By the end of this winter, the organization will have served 3,700 students across 22,000 program days at 32 mountain resorts. Opening with remarks from SIA President David Ingemie and SOS Executive Director Arn Menconi, the Youth Summit will highlight the people who make this level of impact possible, including SOS’s 330 adult mentors, Nicky DeFord of Vail Resorts Echo and the team at Chaos Headwear. Both Nicky DeFord and Chaos Headwear will be recognized with the Social Impact Award in Youth Development.

In addition to making great hats, Chaos Headwear has been giving consistently to youth nonprofits for over a decade. The company demonstrates extraordinary commitment to outdoor outreach organizations around the world including SOS Outreach, Outdoor Outreach, Big City Mountaineers, Boys & Girls Club of Denver, Steamboat Winter Sports Club and Vail Veterans to name a few. The award demonstrates deep appreciation for the Tock family, who own Do-Gree Mills and the Chaos Brand with President Richard Tock at the helm, David Tock as Vice President, Matthew Tock in marketing and product development and Adam Tock in production.

Nicky DeFord is being recognized for her management of Vail Resorts Echo, the company’s corporate stewardship program. Ms. DeFord is responsible for the consistent growth of Vail Resort Inc’s charitable contributions. VR Echo currently contributes $6.5 million in grants annually to more than  220 different charities to serve local populations and protect local landscapes. Highlights of the impact Nicky is creating through the Echo program include: Nearly 16,000 annual hours volunteered by Vail Resorts employees;$500,000 raised each year for healthy forests; and 2,500 kids who have never been on a chairlift learning the passion of skiing through SOS Outreach.

Join the 5th Annual Youth Summit on Saturday, February 1st at 8:30 a.m. to hear how the industry is partnering with nonprofits to change this negative trend and build the next generation of snowsports enthusiasts.


SOS Outreach is a national youth development 501(C)3 non-profit using year-round, adventure sports to engage at-risk students in long-term mentorship relationships. The SOS curriculum encourages responsibility, self-confidence, service, and leadership skills by instilling the core values of courage, discipline, integrity, wisdom, compassion and humility. The curriculum encourages students to set and achieve goals while increasing their ability to combat the risk factors they face. Since 1993, SOS Outreach has inspired positive decision making for healthy and successful lives.

Arn Menconi, Executive Director                              (970) 390-4844, arn@sosoutreach.org
Caitlin Kincaid, Development Manager                   (970) 926-9292 Ext. 109, ckincaid@sosoutreach.org

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