Denver, CO (January 29, 2014) -- During this week’s 2014 SIA Snow Show (Jan. 30 – Feb. 2) at Denver’s Colorado Convention Center, the snow sports industry will be asked a personal question -- what does snowboarding mean to you? Dubbed the “Snowboarding IS…” campaign, the questionis really a call to arms for the snowboard community to demonstrate what snowboarding represents in its purest form. Launching at the Snow Show, Snowboarding IS… will give the industry a chance to share stories of how they got started snowboarding, where it’s taken them and how it has enriched their lives.
“The idea for Snowboarding IS… came from SIA’s Snowboarding Committee as a way to pass along true stories that will inspire others to get out there and try snowboarding themselves,” said Anthony Scaturro, president & CEO, Flow Sports Inc and member of SIA’s Snowboard Committee. “It will be great to see the passion we all feel about snowboarding on the wall we’ve created for the Show," added Scaturro.
Show attendees can share their stories through words and art on the Snowboarding IS… wall located in the center of the Snow Show in booth #2156. Video interviews will also capture stories and artwork as they’re being created on the wall. The Snowboard Committee will be using the stories, statements and art in a campaign to demonstrate the passion of the snowboard community.
“A big thanks goes out to Mike West of 686 and the entire Snowboard Committee for all the work that went into launching this project and laying the groundwork to help grow the sport of snowboarding,” said David Ingemie, SIA president.
SIA will provide coffee at 10AM each day of the Show by the Snowboarding IS… wall and kegs will be tapped on Friday and Saturday nights at 5:00PM.
Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2014 SIA Snow Show is scheduled for January 30-February 2, 2014 at the Colorado Convention Center in Denver followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort from February 3-4, 2014. For more information, updates, registration for the 2014 SIA Snow Show, visit SIAsnowshow.com.
For 24/7 updates on all things 2014 Snow Show, check back on SIAsnowshow.com and SIA’s Latest and follow SIA on Twitter and Facebook. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.
- SIA -
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a nonprofit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org.