Washington, DC (January 15, 2014) -- For the fifth year running, SnowSports Industries America (SIA) and Colorado Ski Country USA (CSCUSA) are partnering to give 2014 SIA Snow Show attendees the chance to “Ski/Snowboard the Best of Colorado” with free lift ticket vouchers or 2-for-1 lift ticket vouchers. More information about the vouchers is at SIAsnowshow.com/skiride.
“Each year snow sports industry professionals across North America enjoy world-class skiing and riding during their visit, especially this season with the wonderful conditions our resorts have,” commented Melanie Mills, Colorado Ski Country USA, president and CEO.
Registered Snow Show attendees will receive their ticket vouchers when they pick up their badges at the Colorado Convention Center in Denver. The vouchers can be used during the five days following the Show. Buyers will receive three free lift ticket vouchers, while all other Snow Show attendees and exhibitors will receive three 2-for-1 lift ticket vouchers.
“The vouchers are definitely an added bonus to spend a little bit time relaxing and snowboarding after a day of work,” said Mike Tirpak, owner of Martini Skate & Snow in Northfield, OH. “It’s nice to get away from the hustle and bustle of the shop and ride for myself and enjoy what I have a passion for, which is snowboarding.” Last year nine employees from Martini Skate & Snow used the CSCUSA vouchers after the On-Snow Demo.
“After a week of hard work and long days at the Show, what feels better than getting on snow?” commented David Ingemie, SIA president. “The CSCUSA ticket vouchers give the thousands at the Show even more reasons to take some time to enjoy the nearby resorts.”
Ski Granby Ranch
Wolf Creek Ski Area
Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing Colorado’s 21 ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry. The Association’s primary functions are concentrated in marketing, public policy and public relations. Information about CSCUSA and its members can be found at http://www.coloradoski.com/, on Twitter @ColoradoSkiUSA and on Facebook at www.Facebook.com/ColoradoSkiCountryUSA. Press information can be found in the online press room at http://media-ColoradoSki.com.
- SIA -
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org.