Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SIA’s Snow Show Preview Available in Print & Online


AIM published Preview gets industry planning for 2014 Snow Show

Washington, DC (January 10, 2013) -- Last week, thousands of snow sports industry members across the country received copies of the SIA Snow Show Preview in the mail – the official guide to planning, prepping and mapping out the ultimate Show experience during the 2014 SIA Snow Show and Sourcing Snow (Jan. 30-Feb. 2) at Denver’s Colorado Convention Center and On-Snow Demo/Ski-Ride Fest and Nordic Demo (Feb. 3-4) at its new location, Copper Mountain.

“The Snow Show Daily editorial team does an amazing job of packaging important trends, research and events that can help all attendees get the most out of their time in Colorado at the Snow Show and On-Snow Demo,” commented David Ingemie, SIA’s President. “I’ve heard from several industry members that they’re schedules are getting fine-tuned thanks to information appearing in the Preview,” added Ingemie.

SIA Snow Show PreviewLast week, hard copies of the Snow Show Preview were mailed out to 20,000 retailers, snow sports professionals, and VIPs across the United States and Canada, and the online version can be viewed on SIAsnowshow.com. Check back before the Show for the link to download the iPad version of the Preview.

“This year’s Snow Show Preview has expanded content on major trends, events and after-hours happenings, giving everyone a head start on prepping for the Show,” commented Andy Hawk, Snow Show Daily publisher.

SIA Snow Show Preview
Offering state-of–the-industry analysis and previews of emerging trends, the SIA Snow Show Preview was mailed to 20,000 retailers and industry VIPs plus sent electronically distributed to another 30,000.

Once the Snow Show kicks off, the Snow Show Daily staff will produce the official on-the-floor source for news, analysis, and event coverage. Available onsite, the Show Daily is also delivered each morning to Show attendees’ hotel rooms, sent out electronically to the snow sports industry/media and mailed to retailers unable to attend the Show.

In addition to the Snow Show Daily coverage, an On-Snow Demo Guide will be available at the Show for navigating the Demo and also available online.

Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2014 SIA Snow Show is scheduled for January 30-February 2, 2014 at the Colorado Convention Center in Denver, Colorado followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort, February 3-4, 2014. For more information, updates, registration for the 2014 SIA Snow Show, visit SIAsnowshow.com.

For 24/7 updates on all things 2014 Snow Show, check back on SIAsnowshow.com and SIA’s Latest and follow SIA on Twitter and Facebook. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.

- SIA -

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org.

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