Carlsbad, CA (December 20, 2012) -- SnowSports Industries America (SIA) and TransWorld Business have partnered for the second year in a row on The Guide, creating the popular pre-show 
publication for its annual SIA Snow Show and built specifically for the snowboarding community. The Guide continues to offer better engagement for the snowboard industry, and more specifically, core snowboard retailers, with pertinent show details including new trends, up-to-date research, feature articles, travel tips, and more.
"The Guide is designed not only as a sneak peek of next year's gear and a forum for issues facing the snowboard industry, but it is also a personal travel guide for retailers coming out to the show," says TransWorld Business Editor in Chief Mike Lewis. "SIA is where next season begins for retailers, and our goal is to ensure they get the most out of the show. Partnering with SIA once again on The Guide was a great opportunity to share ideas and insights with the specialty retailers who are the foundation of the sport."
The custom publication, featuring 20 pages of highly informative snowboard industry content, will be distributed both in print and digitally to over 30,000 snowboard shops, manufacturers, executives, and SIA members prior to the show, which runs from January 31 through February 3 in Denver, Colorado, and February 4–5 in Winter Park, Colorado. The digital edition will be available online at siasnowshow.com and transworldbusiness.com via a browser-based reader, and additionally, on its own application for the iPad, through TransWorld’s proprietary iPad magazine platform, and downloadable at no cost to the consumer. Hard copies will also be available on-site at the SIA Snow Show.
"This time of year we realize the entire industry has so much going that we try to provide tools for getting the most out of their SIA Snow Show experience," comments SIA President David Ingemie. "The Guide is one of those tools that gives a great picture of what's on tap for the Show, so you don't miss a thing."
To get your hands on The Guide, and for more updates on all things 2013 Snow Show, go online to siasnowshow.com.
To keep up-to-date on the latest in action sports, sign up for the TransWorld Business newsletter here.
Download The Guide and the latest digital edition of Transworld Business for your iPad on iTunes.
About TransWorld Business
TransWorld Business is a B2B trade publication in the action sports world and for over 20 years continues to remain the number-one source for action sports business news and information. It provides key resources and tools to thousands of retailers and manufacturers within the industry through its print, digital, and event assets. TransWorld Business is a brand of TransWorld Media, the world’s leading action sports media company and is based in Carlsbad, California. TransWorld is a division of the Bonnier Corporation. Bonnier Corporation (bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving highly engaged audiences through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the US division of the Bonnier Group (bonnier.com), a 200-year-old family-owned media group based in Sweden with business operations in 25 countries.For more information on TransWorld Media and its brands, go online to transworldmediakit.com.
About SnowSports Industries America (SIA)
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAK™ and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out snowsports.org.
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