Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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01/22/2014

SIA Show Newsletter 1.4


ATTENDEE CHECK LIST: EVERYTHING YOU NEED TO KNOW FOR THE SHOW

Here’s your list – check it twice and plan ahead to make the most of your time at the Show. We’ve got everything included to help you navigate the Show floor, schedule appointments, block off time for seminars and events, and have your most successful Show ever!

1. Register Now!

  • Online registration remains open up until the Show. You can use the self-registration kiosks; just remember to bring your confirmation numbers to the Show. 
  • Your SIA Snow Show badges may be picked up onsite beginning Tuesday, January 28th at 8A. (FYI - Lost badges will cost $50 to reprint.)
  • On-Snow Demo badges will be available beginning January 30 at 1P. Be sure to pick your On-Snow Demo badges up at the Convention Center – it will save you a lot of time once you get to Copper.

2. If you still need a hotel room, some properties have extended their SIA Blocks. Visit SIAsnowshow.com/hotels.

3. Use all the features in the Online Interactive Floor Plan to help you plan your time at the Show
Within the online Interactive Floor Plan, you’ll find a ton of useful features to help you plan your day. You can search exhibitors, brands and products, see a complete list of seminars and events, and create a password for “My Show Planner,” which integrates with your own calendar and allows you to block off time for appointments and events. It works with the Show App, so create a password, log in and start planning!

4. Download the SIA/Show App!
SIA/Show AppThe SIA/Show app, features interactive floor maps for the Snow, exhibitor listings, appointment scheduling, social media feeds, downtown Denver restaurant/bar listings, full educational seminar listings and speakers, events and On-Snow Demo info. It’s all the #SIA14 info you need in the palm of your hand - download it now! *If you’ve already downloaded the SIA/Snow Show App, be sure to login to create appointment scheduling with the interactive floor plan. It you’re not using the scheduler tool, enter the App as a “Guest”.

5. Find A Curated View of Snow Sports for a Focused Look at the Most Important Trends in Each Category. Over a thousand brands are represented at the Show, many serving various snow sports disciplines. We’ve zoomed a sharp focus on several specialized categories featured at the Show, assembling a category-specific curated overview. For each business segment you’ll find a list of industry statistics, show exhibits, special events and SIA attendee testimonials. Our aim is to provide you with an organized and detailed look at the most important categories in snow sports today and tomorrow.

6. Check Out the Sneak Peak/New Product Directory for a Preview of the Technology, Trends and New Products that will be Featured at the Show. Back by popular demand, SIA is working with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of the 2014.15 season's new and innovative "It" products. View by brand or category and catch a “sneak peak” of what you’ll see at the Show!

7. Be sure to read the Snow Show Preview and The Guide for a Look at the Show, The Guide is the Show’s preview publication built by TransWorld Business and SIA specifically for the snowboarding community. Find new trends, editor's picks, up-to-date research, feature articles and Show info to help you get the most out of your prep and time at the 2014 SIA Snow Show and On-Snow Demo. 

The Snow Show Preview, produced by The Show Daily,  provides a sneak peek of what to expect at the 2014 SIA Snow Show and On-Snow Demo/Ski-Ride Fest including brands, seminars, parties, events, and more. 

 

8. Follow #SIA14 and #SIA14Demo on SIA’s Facebook, Twitter and Instagram: 
Follow the 2014 SIA Snow Show by using #SIA14 and #SIA14Demo for the On-Snow Demo/Ski-Ride Fest at Copper Mountain. Be sure to check out SIA’s FacebookTwitter and Instagram and SIAsnowshow.com for the latest Show information!

9. Access Loads of Perks and Benefits for Attendees:

  • Complimentary services at the Convention Center include day care, free WiFi, Opening Morning coffee, Happy Hours Thursday and Friday in the Center Food Court.
  • Out and About in Denver, just Flash Your Badge for great discounts at restaurants and bars around the city. Enjoy deals, discounts, and drinks specials from some of our favorite downtown Denver eateries and watering holes while in the Mile High City for the SIA Snow Show.  Flash your Show Badge at any of the participating restaurants January 30th through February 2nd to take advantage of exclusive SIA Snow Show Attendee offers. Click here for more Denver Deals.

 

Colorado Ski Country USA10. Remember to Pick up Your Vouchers For Free Skiing and Riding From CSCUSA! SIA and Colorado Ski Country USA (CSCUSA) are once again partnering to give Registered Show Buyers three lift ticket vouchers and all other Show Attendees three 2-for-1 vouchers that can be used any of the five days after the SIA Snow Show. Click here to find out more about free skiing and riding through CSCUSA.

11. Check out the Woodward at Copper Half Pipe on the Show Floor! Plan some time to visit Booth #157 to find out more about Woodward at Copper and spend some time in the half-pipe.

 

SPECIALTY EXHIBITS SHINE A LIGHT ON GROWING TRENDS IN CRAFT BRANDS, BACKCOUNTRY, RENTAL/BACKSHOP/UNIFORM & SOCIAL MEDIA

CRAFT @ SIAThe CRAFT @ SIA Exhibit Creates A Hub to Show Off Artistic Design, Technological Innovation And Handmade Quality Fueling The Growing Trend of Craft Brands. 12 ski and snowboard brands are featured in the new CRAFT exhibit area, including; 7 Mile Skis, Big Wood Ski, Dupraz Skis and Snowboards, Flo Skis, HG Skis, Kicker Snowsports, L2R Snowboards, Marhar Snowboard, Montana Ski Company, Notice Snowboards, RAMP Sports, Shaggy's Copper Country Skis.  

Backcountry Experience Backcountry Experience Focuses on the Best In Backcountry Hardgoods & Accessories while Delivering the "Must Know" of Safety Information and Protocol. With educational seminars, industry professional appearances, and Q & A's, the BC Experience offers attendees a wealth of knowledge as well as the chance to see AT products, splitboards, safety equipment and backcountry accessories all in one place.

The 2014 Backcountry Experience Seminar Schedule includes:
Thu, Jan 30, 12P: Panel Discussion: The Marketing of the Backcountry. Moderated by Verde PR & Consulting. Join brands, athletes and filmmakers for an open discussion on marketing the backcountry.
2P: Steep Life Protocols - Presented by Dean Cummings

Fri, Jan 31, 10:30: Avalanche Education and Building Brand Loyalty -- Presented by Friends of Berthoud Pass
2P: Steep Life Protocols Presentation & Multiburial Search Contest. Travel smartly and sensibly in the mountains by implementing sound protocols. Presented by Dean Cummings
3P: Panel Discussion: Avalanche Airbag Category Overview
5:30P: Jeremy Jones - Further, Deeper, now Higher. Grab a beer and check out the trailer for his newest movie and hear the story behind the trilogy. 

Rental World/Backshop & Uniform GalleryRental World/Backshop & Uniform Gallery Offer Great Seminars and a Focused Look for Buyers
For 2014, Rental World/Backshop and Uniform Gallery, presented by SAM Magazine, returns to give buyers a focused look at specialty backshop and rental shop. This venue, created exclusively, helps educate buyers on the "how to" for tools and products that give their customers a great experience in the shop and on the hill.

Rental World Seminar Schedule includes the annual SAM Magazine Rental Roundtable:
SAM MagazineFriday, Jan 31, 11P: Putting Performance Into Rental
In both snowboarding and skiing, performance rentals are hot items. Come find out about the latest trends and how to profit from them.

Friday, Jan 31, 1P: Kid's Play: Making Rental Fun
Product and process contribute a lot to the success of kids’ rental and instruction programs.  Find out the latest about how to show young renters a good time.

Friday, Jan 31, 5:30P: The Annual Rental World Reception Hosted by SIA SAM Magazine and Learn to Ski and Snowboard Month
Come share a cocktail and some appetizers with industry peers before heading out for the evening.   

BlueBird Social ZoneThe BlueBird Social Zone Returns for SIA#14 to Cater to the Ever-Expanding World of Social Media. Sponsored by TransWorld Business, the BlueBird Social Zone is the place to connect, recharge, socialize and post live. Not only does the Blue Bird Social Zone give you a spot to recharge, literally and figuratively, during the Show, but it is also home to a host of Seminars and BlueBird Social ZoneEducational opportunities relating to Social Media.  Playing host to a variety of educational opportunities, the BlueBird Social Zone’s seminar topics will include brand building through social media, digital story telling, Facebook tactics and more. Find TransWorld Businessdetails on the BlueBird Social Zone seminar schedule and download the SIA Snow Show App and follow #SIA14 and #SIA14Demo to find the full list of seminars and clinics.

 

SEE YOU ON THE SNOW! GET PREPPED WITH YOUR ON-SNOW DEMO CHECKLIST

We’re looking forward to seeing everyone at our new On-Snow Demo location at Copper Mountain Resort. Copper is a perfect transition onto the slopes after four days of meetings and product demos at the Show. With 120+ brands across Alpine, snowboard and cross country, the SIA On-Snow Demo/Ski-Ride Fest and Nordic Demo is the best chance to test all of the 14/15 hardgoods you just saw in Denver side-by-side. Here’s all the info you need to know to make the most of your time at Copper:

1. Register Now! The On-Snow Demo Ski/Ride Fest and Nordic Demo takes place at Copper Mountain Resort on Monday, February 3  9A – 4P and Tuesday, February 4  9A – 4P.

2. $20 On-Snow Demo, both Alpine and Nordic, Pre-registration ($50 on-site) includes:
    2 Days at Copper Mountain Resort with:

  • Lift Tickets
  • Breakfasts & Lunches
  • Après Ski/Ride Happy Hours (Monday)    
  • Transportation To & From Denver
  • Ski/Snowboard Rentals

 

**Be sure to pick up your On-Snow Demo badges at the Convention Center – it will save you time when you arrive at Copper!

3. Check out the On-Snow demo Exhibitor List, posted here.

4. Mark your Calendar for the Nordic Demo Educational Seminars:

  • Sunday, Feb 2, 6:30P: Nordic Presentation - Using current market trends to help grow your business with Kelly Davis, SIA Director of Research. Following the presentation, please join us downstairs for the end of the Super Bowl.
  • Monday, Feb 3, 8:30-9A: How to Leverage Ski Instruction and your Local Resort to Increase Sales - PSIA Nordic Demo Team Member and Coach Scott McGee to discuss best practices for engaging your local instructors and resorts and how to increase sales in partnership with them.
  • Monday, Feb 3, 3:30-4P: Supplier/Retailer/Resort Roundtable – Moderated discussion on how to attract the next skier, what is currently being done and what else can be done?
  • Tuesday Feb4, 8:30-9A: What is Selling at Retail – By the NumbersReese Brown, SIA Nordic Director, will present on what is selling at retail for the 2013/14 season including regional anomalies, category percentages and top selling price points.

 

5. Transportation To and From Copper:
You can stay at Copper Mountain or in Denver.  SIA provides daily complementary Shuttle Bus Transportation each day from the Colorado Convention Center.  Here is the schedule:

Sunday, February 2, 2014
3:00 PM depart from Colorado Convention Center

Monday, February 3, 2014
7:00 AM depart from Colorado Convention Center
4:00 PM depart from Copper Mountain

Tuesday, February 4, 2014
7:00 AM depart from Colorado Convention Center
2:00 PM depart from Copper Mountain
3:00 PM depart from Copper Mountain
4:00 PM depart from Copper Mountain

In addition, Colorado Mountain Express offers shared ride shuttles, charter vans and private car services from Denver Airport and Downtown Denver to most Colorado resorts including Copper Mountain, Keystone, Breckenridge, and Vail. Daily departures and complimentary Wi-Fi available on all CME vehicles. SIA attendees will receive a 25% discount on all CME shuttle and charter services with Group Discount Code:  SIASNOW. Call 800-519-9613. 

6. Join the 2014 Uphill/Downhill Challenge – or Cheer on the Competitors!
The 2014 Uphill/Downhill Challenge will take place February 3, starting at 1P in the Demo area. The fastest man and woman in the ever-popular Industry Category receive “bragging rights” along with top-of-the-line gear. Industry Teams (each with three members) in 1st, 2nd and 3rd win custom cowbells. Don’t miss the award ceremony beginning at 3P.
Click Here To Sign Up For The 2014 Uphill/Downhill Challenge

**SIA organizes the Uphill/Downhill Challenge with support from a number of companies and individuals within the backcountry, randonee, and splitboard communities. The Uphill/Downhill Challenge is a fundraiser for the US Ski Mountaineering Team.

7. Take Advantage of Great Deals for On-Snow Demo Attendees in and Around Copper Mountain Resort. SIA and Copper Mountain have negotiated deals, valid February 2 – February 4, 2014 for food, retail and Woodward. Check out all participating locations listed below. SIA On-Snow Demo Credentials must be present at time of purchase.

Food Discounts: 10% off at Belgian Bean, Camp Hale in East Village and Center Village, Sky Chutes, Healthy Tomato, Copper Red Hots, JJ’s, Endo’s, and Storm King
All Day Happy Hour at JJ’s, Endo’s and Storm King

Retail Discounts:  20% off regularly priced merchandise at Copper Sports, Kelly’s Closet, and Spyder

Woodward Deals: Woodward at Copper is offering 50% off intro sessions and 20% off Drop In or Skate/Bike sessions for SIA attendees the following 3 days after the On-Snow Demo only (Feb. 5-7). You MUST show your SIA badge and Woodward has also asked that you reference code 10264 if possible.

 

PROTECT OUR WINTERS BREAKFAST FEATURES ROLLING STONE’S JEFF GOODELL, HIGHLIGHTS POW’S WORK IN 2013

Jeff GoodellOn Friday morning, the Four Seasons Ballroom will be open to all attendees with one of the Show’s most exciting events. Protect Our Winters is hosting a breakfast featuring Rolling Stone Magazine Contributing Editor Jeff Goodell. POW Founder Jeremy Jones will introduce Goodell, who will deliver his “Field Notes From The Climate Wars.”

Goodell has written many articles for Rolling Stone about climate change, and is the author of several notable books on the topic; most recently,How to Cool the Planet: Geoengineering and the Audacious Quest to Fix Earth's Climate, winner of the 2011 Grantham Prize Award of Special Merit.  The Grantham jury cited the book as “an immensely readable, carefully researched, and groundbreaking contribution to the literature on climate change.”

Protect Our WintersBe sure to mark your calendar with this important event to learn more about POW’s mission and achievements in 2013.
Protect Our Winters Breakfast
Friday, January 31, 2014
Doors at 7:30, Speaker at 8:15, open to all Show attendees

 

UNIVERSAL SPORTS NETWORK TAKES SNOW SPORTS ENTHUSIASTS INSIDE THE SHOW

Universal Sports NetworkGet ready to put our industry’s best foot forward as Universal Sports presents 2014 SIA Snow Show, an exclusive, one-hour TV program featuring the latest in snow sports from inside the industry's largest trade show.

Airing Saturday, February 8, from 7 to 8 PM ET, 2014 SIA Snow Show will be a must-watch guide for consumers. Universal Sports will visit various booths and conduct on-site interviews at the Snow Show and at the On-Snow Demo at Copper Mountain.

2014 SIA Snow Show will be part of an incredible line-up of world-class events televised in the coming weeks by Universal Sports Network, including the FIS Alpine World Cup and other winter sports including snowboarding, cross country skiing, figure skating, bobsled and speed skating as America's 2014 Olympic medal hopefuls prepare to take on the world at the Sochi Games.

Universal Sports NetworkFor advertising and integration opportunities within the 2014 SIA Snow Show for TV, please contact: Kevin Johnson (Kevin.Johnson@nbcuni.com) and Matt Venzin (Matt.Venzin@nbcuni.com) by Friday, January 24, 2014.

 

MARK YOUR CALENDAR: LOADS OF EVENTS TO RECOGNIZE YOUR PEERS, CELEBRATE THE INDUSTRY, AND HAVE FUN

The Event Calendar is full of great events that you’ll want to take part in. Be sure to check out the full listing at SIAsnowshow.com/events, and see below for a sampling of what’s in store. To access the full list of Exhibitor/Brand Events while you’re on the Show floor, be sure to check the Interactive Floor PlanShow App and Snow Show Daily.

Sendoff to Sochi Opening Ceremony
Thursday, January 30, 8A

Atrium Lobby, Colorado Convention Center

Join us in the Atrium Lobby of the Colorado Convention Center as we ring the bells to open the 2014 SIA Snow Show and celebrate the Road to Sochi. Just eight days before the 2014 Olympic Winter Games kickoff in Sochi join thousands of industry leaders to celebrate the Olympic Games. Past Olympian Doug Lewis will act as emcee for the morning. See the unveiling of the official uniforms for the U.S. Alpine, Freestyle, Freeskiing and Snowboarding teams.

Screening of The Crash Reel, Followed by Q&A with Kevin Pearce
Kevin PearceThursday, January 30, 6P, Mile High Ballroom
The dramatic story of one unforgettable athlete, Kevin Pearce; one amazing sport, snowboarding; and one explosive issue, Traumatic Brain Injury. A comeback story with a difference: this eye-popping film seamlessly combines twenty years of stunning action footage with new specially-shot verité footage and interviews as it follows U.S. champion snowboarder Kevin Pearce and exposes the irresistible but potentially fatal appeal of extreme sports. 

SIA SnowSports Retailer & Rep of the Year Awards
Friday, January 31, 6P, CSCUSA Central Lounge
Each year SIA recognizes specialty retailers, sales reps and industry suppliers in the US and Canada who have excelled in fostering relationships, moving product and setting their brand apart from the competition, while pushing forward the passion and growth of snow sports. Find this year’s award recipients here.

Doc DesRoches Award
Thursday, January 30, 3:30P
The recognition is made annually by SIA and the U.S. Ski Team to recognize an SIA member and Team supplier for its promotion of the Team's brand and athletes. HEAD, POC Sports, Under Armour, Smart Wool and High Sierra Sport Company are previous winners of this award.

Outdoor Industries Women’s Coalition (OIWC) Keynote Presentation and Breakfast.
Saturday, February 1, 7-9A
The OIWC Breakfast features a Keynote Panel of industry leaders, including SIA’s own Research Director Kelly Davis, discussing "The Money Stash: Uncovering the Economic Future of the Snow Industry.” The OIWC’s Pioneering Woman Award recognizes a “maven of mentoring,” and will be presented to Kathy McGuire, Executive VP Global Operations, K2 Sports. And the OIWC First Ascent Award winner is Laura Ferguson, North American Events and Athlete Manager, Arc’Teryx.

OIWC Happy Hour
Saturday, January 30, 4-6P
Join OIWC in their new Women’s Lounge and Product Showcase in Booth #548. Raffles, a piñata, beer and relaxation are on tap as OIWC celebrates their new award-winners.

The Assembly
Friday, January 31 9A-7P, Colorado Convention Center
The ASSEMBLY returns for its second run this year with an expanded format that aims to take an in-depth look at mountain tourism, including an executive level assessment of the current situation, a fact-based outlook on the business climate in the immediate future, and interactive discussions on new trends impacting the industry.

An Assembly Session of Special Interest to Retailers: Winter Assessment-360
Friday, January 31, 9A – 12:30P, Four Seasons Ballroom
This session will set the stage for a half-time evaluation of the 2013/14 season with a projection of season-end results. Presenters will discuss the lessons and legacies that the 2013/14 season has revealed upon which future seasons can be planned. An introductory research FactBase will be followed by a roundtable discussion and analysis from an alphabet soup of industry associations including SIA, NSAA, CSC, and (otherwise proprietary) research from DestiMetrics, RRC and others.

Keep The Energy Flowing! Here’s a Sampling of Some of the Great After Hours Events Going On During the Show:

5th Annual SIA/SOS Hockey Shoot Out
5th Annual SIA/SOS Hockey Shoot OutThursday, January 30, Pepsi Center following the Av’s Game
The first night of the Show at the Pepsi Center immediately following the Avalanche versus the Minnesota Wild Game, which starts at 7:00P. The Pepsi Center is donating the ice for the official SIA/SOS Hockey Shoot Out and offering discounted tickets to the Avalanche Game from which they will also be donating a portion of ticket sales to SOS. There’s a full roster that includes a number of Avalanche Alums. Click here for tickets and info.

Icelantic Winter on the RocksIcelantic Winter on the Rocks
Friday, January 31, 7P,
Red Rocks Amphitheater
The 3rd Annual Winter on the Rocks Concert at Red Rocks is welcoming Jurassic 5 and Ghostland Observatory. Get tickets here

TransWorld Snowboarding Riders' Poll AwardsTransWorld Snowboarding Riders’ Poll Awards
Friday, January 31, 8P
The Ogden Theatre, Denver
The biggest night in snowboarding. Each year the stars of our sport gather to honor the year’s best in Snowboarding. Awards include Video of the year. Men’s and Women’s Rider of the year, The Legend award, and the TransWorld Snowboarding Readers Choice award voted on by the readers of TransWold Snowboarding.

 

CHECK OUT THE LIST OF INCREDIBLE SEMINARS AND EDUCATIONAL OPPORTUNITIES AT THE SHOW

There’s a long list of must-attend seminars for you to choose from, so get out your scheduler and check it out. (You have created a password and are using the scheduler in the Online Interactive Floor Plan and Show App, right? – see the Attendee Checklist above if not!)

Some of the highlights of the 2014 Seminar Schedule include:
Wednesday, January 29: SnowSports Market Overview by Category, Presented by Kelly Davis, SIA,
Thursday, January 30: The Business of Backcountry 2.0 Moderated by Kelly Blake, Verde PR;F/W 15 Color and Megatrends, Presented by Stylesight; Retail is Detail - Three Tweaks You Can Make To Your Business That Bring Dramatic Cash Flow Presented by Dan Jablons
Friday, January 31: Facebook Marketing Tactics for 2014, Presented by Sean Roylance, Merchant; How to Leverage In-store Inventory for Online Sales Presented by Jared Snelson, Shopatron; Your content plan is your new marketing plan. Presented by Danielle Kristmanson & M-J Legault, Origin Design + Communications
Saturday, February 1: You Don't Need a Mobile App, Presented by 303 Software; Moving the Mountains to the Masses, Presented by Charlotte Crawford, Indoor Ski USA; 20 Top Tools for Managing New Product Development, Presented by Pete Frickland, Concurrent Product Development, LLC
Click here to see the full Seminar Schedule with detailed descriptions and times, and start scheduling in time to learn something new at the Show!

 

AN EPIC DEAL FOR SNOW SHOW ATTENDEES - 12 RESORTS FOR ONLY $279

Epic PassFor the fifth year running, SIA and Vail Resorts have partnered to offer SIA Snow Show attendees the opportunity to purchase an Epic Passfor only $279. Stop by the Vail Resorts Epic Pass booth (#1136) to get your specially priced SIA Epic Pass unlocking access the best mountains in Colorado, Utah, California, Minnesota and Michigan. 

Only available at the Show, the exclusive SIA Epic Pass includes unlimited access for the remainder of the 2013/14 winter season to VailBeaverCreekBreckenridgeKeystoneCanyonsHeavenlyNorthstarKirkwoodAfton AlpsMt. BrightonArapahoe Basin and Eldora starting February 3, 2014 - NO BLACKOUT DATES. Plus, $10 of your purchase goes to Winter Feels Good, providing outreach tools that introduce youth to snow sports.

Epic Pass*SIA Epic Pass valid for the remainder of the 2013/2014 ski/snowboard season, starting February 3, 2014. Does not include Summer 2014 access. Pass only available for adults (13+) and only available at the SIA Snow Show. Only credentialed SIA Show Attendees are eligible for the Epic Deal.



WE HAVE OUR WINNERS! BRO’D TO SIA OFFERS TWO UP-AND-COMING WOMEN THE ULTIMATE OPPORTUNITY TO LEARN ABOUT THE INDUSTRY

Bro'd to SIACongrats to Skiing Magazine’s Bro’d to SIA Winner, Devin Dube, and TransWorld Snowboarding’s Winner, Hailey Ranconi! Both women entered our Bro’d to SIA Contest in December and will be joining us at the Show to find out what it’s like to have a career in the Snow Sports Industry.

Devin Dube has been working at East Coast Alpine in Danvers, MA since graduating from Salem State University with a degree in Business Administration with a concentration in Marketing. Devin DubeDube worked her way up quickly at East Coast Alpine, from working in the shop, to being in charge of social media, to her current position as Marketing Manager.

Dube says she’s looking forward to coming to the Show so she can learn more about what a marketing job in the industry would be like, and to walk around and soak up the atmosphere.

“I know I want to stick to marketing in the snow sports industry,” she commented. “My current job has been great because it has helped me learn that marketing and communications is what I’m most interested in. I like this field because you get to meet great people, and the work is always fun.”

Hailey RanconiHailey Ranconi is a student at the University of Vermont. She worked at the Ski Haus in Poughkeepsie, NY for the five years before college, and still works there when she’s home from school and for special events throughout the season. In addition to her studies, Hailey is the events coordinator for the UVM Ski and Snowboard Club, serves on the advisory committee for Burton’s Chill Program and is a member of UVM’s Snowboard Team, competing in rail jams as often as her schedule will allow.

When we asked how she does it all, Ranconi explained, “They’re all things I really like to do, so it’s not like work. Being the Events Coordinator for the club has shown me how much I would like to do something similar in my career, and working with the Chill program is important to me because snowboarding has done so much for me in my life – I really like to give back when I can.”

Ranconi says she’s looking forward to the Show so she can talk to people about their own careers, get ideas about what’s possible, and home in on what she might want to do in the future.

Be sure to keep an eye out for Hailey and Devin and welcome them to the Show, the community and the industry –bright women like these two will keep the Snow Sports Industry growing and thriving, and you are all potential mentors who can help them along. Thanks to Skiing Magazine and TransWorld Snowboarding for hosting the contest with us, and congrats again to Hailey and Devin, on getting Bro’d to SIA!

 

LET’S SHMOOZ: INDUSTRY’S BEST JOB FAIR SETS UP SHOP AT THE SHOW

Malakye.comMalakye.com and SIA are anticipating a great Shmooz at the Show, bringing industry employment opportunities directly to the source. The Shmooz, Malakye's version of a job fair and professional networking event, brings together some of the most coveted brands in the snow sports industry to meet enthusiastic jobseekers. It’s free for both exhibitors and attendees and is located in a high-traffic area of the convention center.

To find out more about The Shmooz, click here or email Chad@malakye.com.

 



The SIA Show Newsletter is sponsored by Innovative Systems LLC

 

 

 



 

 


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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