Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SIA Show Newsletter 1.3


The Snow Show is YOUR show – so SIA has negotiated discounted room blocks at various Denver and Copper Mountain hotels to make your Show experience affordable.

Wait until after January 1 and you’ll miss out on lodging deals that you won’t find anywhere else! The third party companies you might otherwise use to make your reservations with may not deliver the best deals. Book Now!

Check out SIAsnowshow.com/hotels to see locations and pricing available. Rooms are still available at these rates, but are limited and subject to availability. Make your reservations as soon as possible since official SIA room blocks are selling out quickly.


On-Snow Demo hotels need to be reserved separately. Book your On-Snow Demo reservations at Copper Mountain today!



Remember, buyers, to have your badges mailed, you must register TODAY, Dec 20! Online registration is open until January 27. Your SIA Snow Show badges may be picked up onsite beginning Tuesday, January 28th at 8A. On-Snow Demo badges will be available beginning January 30 at 1P.

Register Now!



With 120+ brands across Alpine, snowboard and cross country, the SIA On-Snow Demo/Ski-Ride Fest is the best chance to test all of the 14/15 hardgoods side-by-side. It’s also one of the best ways to educate yourself and your employees about the products, and to streamline or fine-tune your buying process. That makes the On-Snow Demo a huge value; pair that with your $20 Registration fee, which covers lifts, meals and transportation to and from Denver, plus the fact that you’re already there for the Show, and you’ve got a big winner for your bottom line.

“For me, it’s silly to pass up the On-Snow when I’m already out there for the trade show anyway, especially when SIA pays for the transportation to the mountain,” said Joe Palaia, Snowboard Clothing Equipment and Buyer, at Buckman’s in Pottstown, PA. “The Demo also allows us to tweak the decisions on those companies that we are on the fence with. It streamlines our process and allows us to ensure that the consumer will be on a board with performance that’s comparable to what they are getting for their dollar.”

Tracy Gibbons, Co-Owner of Sturtevant’s in Bellevue, WA agreed, “The On-Snow Demo is so easy! From the transportation, food and lodging, to get getting skis right near the lift, the Demo is very easy and affordable for us to attend.”

Take a look at last year’s On-Snow Demo/Ski-Ride Fest: Insert small video box:

The SIA On-Snow Demo/Ski-Ride Fest is the best value you’ll find in a demo, with all of the products you need to see for the coming season in one place. It also packs in the local discounts and helpful features to sweeten the deal!

Check out these great benefits of being a demo attendee:

  • Once you’re geared up and ready to take on Copper Mountain, the Sherpa app gives you hands-free, real-time insider intelligence, across the entire mountain. The app tells you what you’re near, where to go and what to do when you get there. 
  • 25% discounts on shuttles, charter vans and private car services from Denver Airport and Downtown Denver to Copper Mountain are available through Colorado Mountain Express- group discount code: SIASNOW. Complimentary WiFi and daily departures available for all vehicles. Call 800-519-9613 for more info.
  • Hang on to your Snow Show or On-Snow Demo Ski/Ride Fest credential. February 2-4 several Summit County food and retail establishments will be offering attendees 10-20% discounts. Check SIAsnowshow.com for a complete list of the discounts. Credentials must be present at time of purchase.

The list of On-Snow Demo exhibitors is now available online—check it out here!

Register for the On-Snow Demo Now!
Hotel blocks are filling up fast at Copper – book your spot today!

2014 On-Snow Demo/Ski-Ride Fest – alpine/snowboard – Copper Mountain Resort
Monday, February 3   9A – 4P
Tuesday, February 4   9A – 4P

$20 On-Snow Demo Registration includes 2 Days at Copper Mountain Resort with:

  • Lift Tickets
  • Breakfasts & Lunches
  • Après Ski/Ride Happy Hour (Monday)    
  • Transportation To & From Denver
  • Ski/Snowboard Rentals

To find out more about the 2014 On-Snow Demo at Copper Mountain, please contact Cami Garrison at WWSRA, 303-532-4002 or cami@wwsra.com. Find out more about the On-Snow Demo!

Check out the great terrain you’ll find at the On-Snow Demo at Copper Mountain:


As you anticipate your time at the Show, we know you’re thinking about seeing industry friends and catching up while getting business done. But have you got a detailed plan? Have you mapped out your time down to the hour, or are you more of a hang-out-and-hope-for-the-best kind of person? After many years of seeing retailers have a successful Show using many different approaches, one thing we all know for sure is that a little planning and organization go a long way toward getting your goals met. To that end, we checked in with Bob Olson, owner of Viking Ski Shop in Barrington, IL, with over 40 years in business. Olson has a system for working the Show which has been successful for him over the years. Here are the highlights:

SIA: After many years coming to the Show, you’ve got your approach down to a well-oiled machine. In general, how do you organize your time at the Show?
Bob: It’s a very busy time of year for retailing, so we have to be smart about how we cover the store. I have two hard goods managers who join me on the trip to Denver on Wednesday. On Thursday and Friday we go non-stop. We have appointments booked with hard good suppliers from 8am until 7-8pm.  Then my managers go home and run the shop on Saturday and Sunday. I stay and that’s when I have some time to visit the machine suppliers, look at things like footbeds, possibly attend a seminar, and get other odds and ends done. It’s also a great opportunity to talk to my reps and the sales managers of the suppliers companies. My wife is our softgoods buyer, and her schedule is similar. Sometimes it’s hard for us to both be gone from the shop like that, but I feel very strongly that it’s important to be there. There is no other place to see the product lines like you can at SIA.

SIA: How important is it to you to get that face time at the Show?
Bob: It’s very important. That’s what the business is still all about. It’s a tight knit industry and your relationships with reps and suppliers are key. I also like to take time during my appointments to learn a little bit about what direction a company is going in and get an idea of what they’re going to do in the next few seasons. It helps my future planning to have an understanding of that.

SIA: Although it’s a chunk of time away from your shop, do you think attending the Show saves you time or money in the long run of the season?
Bob: When a rep comes into the store it is costly because of the time it takes. That’s why I believe in the Show so strongly. If you go to Denver and just go non-stop, you can see a lot of brands and lines in a couple of days. In addition, I’m a big believer in demos for our staff and we try to participate in as many as possible. Because we’re coming from Chicago, it involves a flight and a hotel to get to a demo. If I can work the On-Snow Demo into their schedule it makes things less expensive and more convenient. Demos can get cost prohibitive, so this is a great way to do it.

There are many approaches to working the Show, but there’s no question that having a plan in mind helps you reach your goals. We have many ways to help, including the SIA/Show App, which has a scheduler and interactive floor plan. In addition, Suppliers can access the Exhibitor Dashboard to check sales leads and manage their information appearing in the Exhibitor Brand Search. Retailers can access the Exhibitor Brand Search, Interactive Floor Plan, or the SIA/Show App to find an Exhibitor on the floor, read press releases, keep track of exhibitors you want to visit at the show and organize sessions and appointments with your own calendar.

Retailers can also plan ahead by visiting the Curated View of Snow Sports at SIAsnowshow.com to find an overview of trends to watch for in every category. More in-depth information can be found in the Sneak Peak New Product Directory to help you get an overview of the product lines before you head to the Show.

Last but not least, schedule time for some education at the SIA Snow Show with the many seminars being offered. Highlights include SnowSports Market Overview by Category, presented by SIA Research Director Kelly Davis, and F/W 15 Color and Megatrends,
presented by Stylesight. Visit SIAsnowshow.com/seminars for the full listing.

Visit SIAsnowshow.com to find many more ways to help you plan your best Show ever!



Malakye.com and SIAare anticipating a great Shmooz at the Show, bringing industry employment opportunities directly to the source. The Shmooz, Malakye's version of a job fair and professional networking event, brings together some of the most coveted brands in the snow sports industry to meet enthusiastic jobseekers. It’s free for both exhibitors and attendees and is located in a high-traffic area of the convention center.

To find out more about The Shmooz, click here or email Chad@malakye.com.


For 2014, Rental World/Backshop and Uniform Gallery, presented by SAM Magazine, returns to give buyers a focused look at specialty backshop and rental shop. This venue, created exclusively for backshop and rental, helps educate buyers on the "how to" for tools and products that give their customers a great experience in the shop and on the hill.

“What makes Rental World special is the opportunity to quickly grasp the state of the art in rental gear,” said Rick Kahl editor at SAM Magazine.The product exhibits are compact and can be toured in a matter of minutes. Plus, there's no sales pressure involved. Rental World is truly a place to look and explore. And when you want more information, the suppliers' booths are a short walk away.”

SAM Magazine, SIA and Learn to Ski and Snowboard Month will be hosting a reception Friday evening in the exhibit. In addition, Rental World hosts two valuable seminars on Friday, SAM Magazine Rental Roundtable- Putting Performance Into Rental and Kid's Play: Making Rental Fun.

“The workshops are a special learning opportunity for both new and experienced rental operators, a time to learn from suppliers and top rental operators alike. Attendees hear from individuals who have experience with cutting-edge gear and trends. And the Q and A portion of the workshops makes it easy to come away with precisely the answers a shop is looking for,” Kahl added.

Click here find out more about the Seminars and Friday night reception.


New for 2014, the CRAFT @ SIA exhibit will create a hub to show off the artistic design, technological innovation and handmade quality that fuels this new category.

Dozens of ski and snowboard brands will be featured in the new CRAFT exhibit area, including Ramp Skis, Marhar Snowboards, Big Wood Ski, L2R Snowboards, Notice Snowboards, and Flo Skis.

"As part of the boutique ski industry, it’s great to see SIA acknowledge the importance of small ski boutique companies." added Bex Wilkinson, PR/sales rep for Big Wood Ski.

For more information about the CRAFT @ SIA Exhibit, contact Jessica Butcher at JButcher@snowsports.org.

Backcountry Experiencereturns to the 2014 SIA Snow Show floor with educational seminars, industry professional appearances, and Q & A's. The BC Experience focuses on what it takes to outfit consumers with the best in backcountry hardgoods and accessories while delivering the "Must Know" of safety information and protocol. This gives attendees the chance for backcountry buyers and media to see AT products and splitboards, along with beacons, poles, probes, shovels, skins, backpacks and airbags all in one place.

Some great seminars are presented in Backcountry Experience, including Avalanche Education and Building Brand Loyalty Presented by Friends of Berthoud Pass, and the Steep Life Protocols Presentation and Multiburial Search Contest Presented by Dean Cummings. All participants in the multi-burial contest on Friday will get schwag and can also enter to win the pair of H2OG Kodiak skis!

For more information about the Seminars and the Backcountry Experience exhibit, please contact MBittner@snowsports.org.



1.Register Now!
Buyers, to have your badges mailed, you must register TODAY, Dec 20! Online registration is open until January 27. Remember, Your SIA Snow Show badges may be picked up onsite beginning Tuesday, January 28th at 8A. Register Now! On-Snow Demo badges will be available beginning January 30 at 1P.

2. Follow #SIA14 on Facebook, Twitter and Instagram:
Follow the 2014 SIA Snow Show by using #SIA14 and #SIA14Demo for the On-Snow Demo/Ski-Ride Fest at Copper Mountain. Be sure to check out SIA’s FacebookTwitter and Instagram and SIAsnowshow.com for the latest Show information!

Don’t forget to download the SIA/Show App!
The SIA/Show app, which is accessed directly from the SIA app, features interactive floor maps for the Snow, exhibitor listings, appointment scheduling, social media feeds, downtown Denver restaurant/bar listings, full educational seminar listings and speakers, events and On-Snow Demo info. It’s all the #SIA14 info you need in the palm of your hand - download it now! *If you’ve already downloaded the SIA/Snow Show App, be sure to login to create appointment scheduling with the interactive floor plan. It you’re not using the scheduler tool, enter the App as a “Guest”.

3.Look for The Guide and The Snow Show Preview, Coming to Your Mailbox & Inbox Soon!
The Guide is the Show’s preview publication built by TransWorld Business and SIA specifically for the snowboarding community. Find new trends, editor's picks, up-to-date research, feature articles and Show info to help you get the most out of your prep and time at the 2014 SIA Snow Show and On-Snow Demo. 
TheSnow Show Preview, produced by The Show Daily, sets the stage for 2014/15 product launches, providing analysis for the sell-in/buy-in process and tips for finishing off the 2013/14 sell-through. It provides a sneak peek of what to expect at the 2014 SIA Snow Show and On-Snow Demo/Ski-Ride Fest including brands, seminars, parties, events, and more. Both publications will be mailed shortly – so be on the lookout, and use them to plan ahead and make the most of your time in at the Show!

4. Access Loads of Perks and Benefits for Attendees:
Did You Know? We’ve made every effort to make the Show more cost effective for exhibitors with many complimentary services including day care, free WiFi, Opening Morning coffee, Happy Hours Thursday and Friday in the Center Food Court.

5. Don't forget the Free Skiing and Riding! For a fifth year, SIA and Colorado Ski Country USA (CSCUSA) are partnering to give Registered Show Buyers three lift ticket vouchers and all other Attendees three 2-for-1 vouchers that can be used any of the five days after the SIA Snow Show. Click here to find out more about free skiing and riding through CSCUSA.



We’ve released the Seminar Schedule for the 2014 Show and there is a long list of must-attend seminars for you to choose from. Mobile technology is a focus of the 2014 seminars and panel discussions along with popular topics like social media, sales, digital marketing, new snow sports technologies, e-commerce and product and business development.

Some of the highlights of the 2014 Seminar Schedule include:

Wednesday, January 29: SnowSports Market Overview by Category, Presented by Kelly Davis, SIA

Thursday, January 30: The Business of Backcountry 2.0 Moderated by Kelly Blake, Verde PR;F/W 15 Color and Megatrends, Presented by Stylesight; Retail is Detail - Three Tweaks You Can Make To Your Business That Bring Dramatic Cash Flow Presented by Dan Jablons

Friday, January 31: Facebook Marketing Tactics for 2014, Presented by Sean Roylance, Merchant; How to Leverage In-store Inventory for Online Sales Presented by Jared Snelson, Shopatron; Your content plan is your new marketing plan. Presented by Danielle Kristmanson & M-J Legault, Origin Design + Communications

Saturday, February 1: You Don't Need a Mobile App, Presented by 303 Software; Moving the Mountains to the Masses, Presented by Charlotte Crawford, Indoor Ski USA; 20 Top Tools for Managing New Product Development, Presented by Pete Frickland, Concurrent Product Development, LLC

Click here to see the full Seminar Schedule with detailed descriptions and times, and start scheduling in time to learn something new at the Show!



The BlueBird Social Zone returns for SIA#14 to cater to the ever-expanding world of social media. Sponsored by TransWorld Business, the BlueBird Social Zone is THE place to connect, recharge, socialize and post live. Not only does the Blue Bird Social Zone give you a spot to recharge, literally and figuratively, during the Show, but it is also home to a host of Seminars and Educational opportunities relating to Social Media. 

 “The BlueBird Social Zone evolves each year, just as the world of social media environment does. This year we have a fantastic line-up of speakers who will provide valuable insight for expanding social media programs,” commented Maggie Bitter, SIA’s associate director events & education.

“I'm very digitally focused and that aspect is constantly changing or evolving, so your plans have to as well. The opportunity to get the insight of others within the same community is awesome,” commented Jeremy Olsen,RPZN & PWDER ROOM social media specialist.

Playing host to a variety of educational opportunities, the BlueBird Social Zone’s seminar topics will include brand building through social media, digital story telling, Facebook tactics and more. Check for updates to the Seminar schedule in the BlueBird Social Zone section of the Snow Show website, download the SIA Snow Show App and follow #SIA14 and #SIA14Demo. Find the full list of seminars and clinics happening.

For 24/7 updates on all things 2014 Snow Show, check back on SIAsnowshow.com and SIA’s Latest and follow SIA on Twitter and Facebook.We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.


The SIA Show Newsletter is sponsored by Innovative Systems LLC






“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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