Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SIA Show Newsletter 1.0


“The Snow Show is the only trade show we go to and we get everything we need here.” – Terissa Sparks, Barrie's Ski & Sports, Pocatello, ID

The snow is already falling and the Blue Bear is calling. We’re closing in on the only member-owned and industry-inspired gathering of snow sports brands, reps and retailers.

The 2014 SIA Snow Show at the Colorado Convention Center in Denver January 30–February 2 is where you need to be to stay on top of the emerging technology and style trends in ski, snowboard, AT/backcountry, Nordic and snowshoe hardgoods and softgoods. Our Show is the only one that’s authentic to the industry where you’ll find 96% of the supplier market share presenting their innovations to over 80% of the retail buying power.

Register now for the SIA Snow Show and plan to join the entire industry by exhibiting in January. If you want to stay in touch with the industry and your customers, you’ve got to be there.

New for 2014:

  • The On-Snow Demo/Ski-Ride Fest and Nordic Demo will be held at Copper Mountain Resort, giving you a chance to try everything you’ve seen at the Show, all in one place!
  • Sourcing Snow will be held during regular Show hours, giving production professionals a chance to meet face-to-face with the industry’s leading raw material suppliers.

Book your hotel now before the best rooms and rates sell out. Rooms starting at $119 – check SIAsnowshow.com/hotels for a listing of available locations and rates.

Check out the 2013 SIA Snow Show video and photo galleries to gear up for the Show!

Go to SIAsnowshow.com for latest event details and info about exhibiting. Register today.

“I always love to see the latest and newest designs and creations at the SIA Snow Show. I want to try everything I see. The Show is simply the best one stop shop anywhere.” - Jay Moore, World Boards, Bozeman, MT

“If you’re in this industry, you have to be at this Show.” –Jamie Marchbank, Function



John Egan, Sugarbush VP and Chief Recreation Officer.The fall foliage is nearing peak in Vermont’s Mad River Valley, and after a dusting of snow on the mountaintops in the past few days, everyone in the snow sports industry is getting excited for another great season ahead. For many of the industry’s key players, the 2014 SIA Snow Show is a major part of the season’s plans. A quick tour around the Valley gave us gorgeous views of the red and orange leaves as well as a sense of the excitement building for this year’s Show.

We caught up with John Egan, adventure skier and Sugarbush Resort VP and Chief Recreation Officer, as he was getting ready to lead Vermont Senator Pat Leahy on a foliage hike with a group of constituents.  “The most important thing is community, and the Show is where our community gathers,” Sugarbush Resort, September 27, 2013.Egan said. “I love going to the Show because the people are what make this industry special and it’s great to be a part of it!”

Jim Robertson, VP of Sales at Sugarbush Resort, said the Show is a must-do on his calendar.  “For me, Jim Robertson at 2013 On-snow Demo.going to the Show is extremely valuable because I can meet with all the executives and decision makers right on the Show floor. It’s the best place for me to go to have an opportunity to negotiate pricing, talk about new programs, or sit down with marketing execs and work out plans. It’s great to be able to get decisions made and then implement those plans right away.” 

Annemarie Furey, an industry consultant and principal of Product Think Tank LLC, said the Snow Show is important to her because of the face to face contact with industry professionals and the ability to feel the energy our industry creates.

Annemarie Furey - Product Think Tank LLC.“I think live networking is still invaluable and you can feel that energy when you go to the Show. I like to really observe the vibe around the products and launches; you can see people’s reaction as they’re stopping or walking by, and it’s interesting to see what pulls them in. That’s not something you can get a feel for any other way than being there.”

As reports of early snow come in from around the country, and we increasingly take peeks at the Farmers Almanac’s optimistic forecasts, it’s clearly time to start looking forward to the gathering of our community in January – can’t wait to see you at the Show!



“There is so much good stuff being introduced right now, that you really have to get out on the snow and test it for yourself.” -- Steve Rogers, Sports Specialists Limited specialty retailer buying group

After the SIA Snow Show closes, 3,000+ snow sports pros will head to the hills for the industry’s annual On-Snow Demo/Ski-Ride Fest and Nordic Demo being held in 2014 at Copper Mountain Resort February 3-4, 2014.

At this new location, only 74 miles away from Denver, you’ll put to the test all of the 2014/15 gear you saw at the Snow Show on award-winning and naturally divided trail network in the Colorado Rockies.  Experience the latest in ski, snowboard, AT, backcountry and cross country products alongside your colleagues and friends.  The new location makes it easy to test any type of gear all in one convenient place.   

The Nordic Demo held the full length of the On-Snow Demo at Copper will have designated short test loops including varied terrain perfect for cross-country gear comparison, volume of Nordic equipment retailers cannot find elsewhere. It is an unmatched chance for like-minded Nordic aficionados to meet.

“Copper Mountain is honored and excited to welcome Snow Show attendees from around the world on our slopes and facilities,” commented Jesse True, Copper Mountain Resort’s Vice President of Sales and Marketing. “Copper’s world-class conference center and pedestrian friendly village will be the ideal base camp for SIA’s On-Snow Demo.”

Register now! Hotel rooms at the Early Bird Rates are still available at Copper Mountain until November 1 but go quickly—make your reservations soon.

On-Snow Demo registration is $20 and includes two days at Copper Mountain Resort:

  • Lift tickets
  • 2 Breakfasts and 2 lunches
  • Après ski/ride happy hour
  • Transportation to and from Denver
  • Ski/snowboard demos and rentals

“Any shop that is serious about giving their customers the best gear for their needs must attend the SIA Nordic On-Snow Demo.” –Mick Dodds, The Ski Hut, Duluth, MN


Everyone who has ever been part of the snow sports industry is part of the industry family, even after they retire or move on. You can help commemorate SIA’s 60th anniversary at the 2014 SIA Snow Show by providing contact information for reps, retailers and suppliers you know from years past to be included in the SIA Alumni database. This will give us the information we need to invite them to register for the 2014 SIA Snow Show and the Industry Breakfast held at the Show.

Contact Judy Brown at JBrown@snowsports.org or 703-506-4212 for more information.

The SIA Show Newsletter is sponsored by Innovative Systems LLC

Innovative Systems LLC






“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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