Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SIA Show Newsletter 1.5


We’re still having fun remembering all the great moments at the 2015 Show and we hope you are, too! Thanks to everyone for an incredible Show. This year we had 18,000 attendees, 174 new exhibitors, 561 exhibitors total, and over 80.7% of the snow sports retail buying power under one roof. That gave this year’s Show incredibly high energy, as well as all of the well-loved camaraderie and passion that makes our industry so unique.

Here’s a recap of what went down in Denver’s Colorado Convention Center this year – if you didn’t make it to the Show, or need a little refresher on the events this year, read on…and remember that you can also see Show photos and videos at SIAsnowshow.com and view all of the Snow Show Dailies from each day of the 2015 Show at SIAsnowshow.com/showdaily.

The 2015 Snow Show kicked off this year with a gathering of Colorado officials,  the U.S. Ski and Snowboard Association, Vail Resorts, the Vail Valley Foundation, SIA Board Members and thousands of industry members to celebrate the 2015 FIS Alpine World Ski Championships and officially ring in the 2015 SIA Snow Show. 

“Each year, we celebrate an aspect of snow sports before we start the Snow Show,” commented SIA President, David Ingemie.  “This year we’re saluting the World Championships, which represents the largest and most impressive collection of ski racing talent in the world, second only to the Olympics, which I’m looking forward to attending!”

“We’re honored to be a part of the Snow Show Kickoff this year as we get ready to welcome the world to Colorado for the World Championships,” said Ceil Folz, President of the 2015 FIS Alpine World Ski Championships Organizing Committee. “This is the first time we’ve welcomed a world championships since 1999, and we’re looking forward to welcoming more than 600 athletes from 70 nations, along with spectators from near and far, to our Valley for this event.”

To cap off the Snow Show Kickoff Colorado and SIA officials rang the cowbells to signify the official start of the 2015 SIA Snow Show.

As the Show got underway, everyone quickly got down to business with networking, meetings, and of course, lots of social with old friends. Here are some words from Show attendees:

Brian Dolan and Dan Briggs, Loaded Boards“The Show’s been outstanding. Everybody here is full of excitement. We’re all so busy, but at the end of the day what really matters is all these friends that we've developed in this industry - it's definitely very special. Sometimes I think it’s these great friendships and the camaraderie that really drives us all to be here!” Chad Gallwitz, Sales Rep, Fisher Skis

“The number one reason to come to SIA is to feel like you’re a part of something, to feel like these are your people. That’s all the explanation you need to show up.” Brian Dolan, founder, Loaded Boards

Lauren Gorski“This year’s SIA Show is the best Show for our company that we ever had. It’s really wonderful that skiing has grown and snowboarding has grown the way it has, and it’s so much fun to be playing in the snow!” Klaus Obermeyer, founder, Obermeyer Sport

“We love SIA, it’s a great Show. Consumers are looking for great fashion more and more, and SIA is becoming a leader in that area.” Lauren Gorski, President, Gorski Group Ltd.

“Super busy Show, all positive for sure!  Everyone seems optimistic, and it’s so great for us to be here – to get that face time is so important.” Topher Plimpton, Wintersports Marketing and Product Manager, Scott Sports

“The Show is just a great place to gather a ton of people and see what’s happening in other shops and appreciate all the things that are going on around the country that we don’t get exposed to in Michigan.” Eric Schmidt, Modern Skate & Surf, Royal Oak, MI

“Super psyched to be here. It’s the best time of the year. Katy Graul and Alyssa Vance, Ski Broker, Fraser COYou get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out. And of course, there’s the free beer – it’s everything at the end of a long day.” Katy Graul, Ski Brokers, Fraser, CO

“So stoked to be here! It’s my first time ever being here – it’s sick! The vibe is so good, it’s so nice to see everyone just hustling and bustling – it’s so fun.” Sage Kostenberg, 2014 Olympic Gold Medal Winner in first-ever Olympic Slopestyle competition

“I’m Austrian, so from an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody’s here and you can see that it’s a family.” Sigi Rumphuber, Product Designer/Engineer, G3

“Super important for me to be here. As a buyer, it’s so great to see everything together in one place. It helps you buy well. The networking aspect is huge, to connect with the industry, see people you haven’t seen in a long time, it’s great!” Jay Moore, owner, World Boards, Bozeman MT 

Remember, the revenue generated by the Snow Show is invested back into the industry through research, programs and initiatives to help grow snow sports participation and increase sales at retail. Thank you for being a part of it and helping to keep our industry thriving! For a day by day recap of the Show and the On-Snow Demo, check out our Daily Dose videos:



First-ever INDUSTRY + INTELLIGENCE Brings Industry Colleagues Together For Day of Education and Networking

Before the Show doors opened, thousands of industry members turned out for SIA’s first-ever INDUSTRY + INTELLIGENCE with daylong educational offerings, market intelligence, networking opportunities, keynote speakers and social gatherings. The day included nearly 20 sessions the day before the Show giving retailers, reps and suppliers time to focus on education without cutting into appointments.

“We were thrilled with the level of participation for SIA’s inaugural INDUSTRY + INTELLIGENCE,” commented SIA President, David Ingemie. “SIA always strives to share resources and knowledge that assist the industry in making better business choices and ultimately grow snow sports. We know how demanding schedules are on the show floor and this pre-Show format was created with that in mind.”

The day’s sessions included Product Category Overviews by SIA Director of Research Kelly Davis, and a new panel of suppliers, resorts, and retailers taking a look at Attracting Today’s Time-Starved Customer, moderated by SIA’s David Ingemie. Panelists included Sky Foulkes-Stratton Mountain Resort, VT, Will Masson-Rossignol, Jay Moore-World Boards, Bozeman, MT, Parker Rice-Eqiupe Sport/Mountain Riders, Rawsonville, VT, John Rucker-HEAD, Carolyn Stimpson-Wachusett Mountain, MA, Dan Sullivan-Rome Snowboards. Social Media, retail strategies, and productionand design processes were also covered in the list of seminars, offering a topic to interest every attendee.

To round out the day, the keynote speakers, comedian and motivational speaker Brad Montgomery and Paralympic bronze medalist Amy Purdy, wowed the crowd with humor and inspiration. After Purdy’s presentation and a happy hour cocktail, everyone left the building feeling super motivated and focused for a successful Show.

Here’s what some of the day’s attendees had to say:

Jon Easdon"We've been attending all of the seminars today and to cap off the morning with Brad's speech was awesome. He was super funny and enlightening! Lunch was great also! Even though it was an extra day- it was totally worth it and super informational!" Erik Korman, Gravity Sports @ Mt. Bachelor, Bend, OR

"So many good seminars, so little time. There are a ton of good seminar topics this year. Just walked out of one with a very engaging speaker – that is always a plus when time is of the essence!" Geoff Brugler, Appalachian Outdoors, State College, PA.

Wendy CareyIndustry + Intelligence is huge. To do this the day before the Show is awesome - I’m super stoked.” Jon Easdon, Blindside Snowboard Shop, Colorado Springs CO

“I think Industry + Intelligence is great. I’d love to see it grow every year. The information shared here will help everyone make good decisions and feel prepared not just for the Show, but the future as well,” said Wendy Carey, CFO of Seirus Innovation and SIA Board Member

Rhonda Swenson“Industry and Intelligence made me feel like there was a big change in the Show. The focus this year was on becoming better. And it was really effective. It was demographic information put in a way that I hadn’t seen before; I was wildly taking notes.” Lisa Hollenbeck, Alpine Shop, Saint Louis, MO

“I’m thrilled with Industry and Intelligence. I thought the quality of the seminars was top notch, Amy Purdy was fantastic, I thoroughly enjoyed the whole day!” Rhonda Swenson, owner/designer, Krimson Klover

Stay tuned to SIAsnowshow.com/intel for recaps of the seminars and more information about INDUSTRY + INTELLIGENCE.

Snow Show Honors Industry Leaders with Doc DesRoches Award, Snow Industry Awards, SOS Youth Summit Award, OIWC Awards and TransWorld Riders’ Poll Awards

One of the focuses at the Snow Show each year is to recognize our industry leaders, visionaries and colleagues who have excelled in their efforts to make the snow sports industry great. On the Show floor, after hours in the Convention Center, and around town, there were many opportunities for Show attendees to join in and celebrate their peers.

Doc DesRoches Award Recognizes GoPro for its Work with U.S. Ski Team Promotion
Doc DesRoches Award ceremonyThe award ceremonies started off with the Doc DesRoches Award presentation on Friday afternoon in the GoPro booth. The award is named in honor of Doc DesRoches, a long time industry leader who helped form SIA and led it for two decades. During that tenure he was instrumental in development of the U.S. Ski Team's fundraising efforts. U.S. Ski Team supplier GoPro was honored for excellence in promoting the Team’s brand and athletes.

“Winning the award is a big honor for GoPro. To follow in the footsteps of those big endemic brands, who have won in the past is incredible.  Partners such as USSA and SIA have been so great to work with and we’re only going to become bigger partners and stay true to this snow sports world,” commented Davey Smidt, snow sports marketing manager, GoPro.

Winners of the SIA Awards for Snow Industry Excellence Speak About Passion for the Industry and the Sport
Rep and retailer of the year awards ceremonyOn Friday night, specialty retailers and sales reps from the US and Canada were honored with Snow Industry Excellence Awards. These reps and retailers are the best of the best at fostering relationships, moving product and setting their brand apart from the competition while pushing forward the passion and growth of snow sports. The 2014 winners and the awards ceremony itself affirmed that our industry is one filled with passion and enthusiasm for snow and for life.

“That's the one word you hear time and again in our industry...passion,” said award ceremony emcee Diane Boyer, owner of Skea.  “These people have made their living following their passion and their dreams. It's something we all need to stay focused on, keep on working toward, and never forget.”

John WhitcombJohn Whitcomb, winner of Northeast Regional Rep of the Year, representing K2 Skis & Snowboards, Hot Chillys, BCA, Eider and Electric, said, “It means a lot to get recognized by my customers. It’s just a great feeling to have the appreciation of all the people I care about, and of the companies I represent. Of course it should really be an agency award because it’s this great team that makes us successful.”

Back-to-back winners of Northeast Retailer of the Year Bill and Teeta Langlands of Darkside Snowboards, Killington VT, added, “It’s a beautiful thing, to be honored for doing what we love. It’s about snowboarding, it’s about personal growth, it’s about launching people. We’re so inspired by youth and we love to see them grow as people and as riders. We’re out on the mountain every day, loving this life. We’re so honored to be recognized for that. Long live snowboarding!”

Rep of the Year Award Winners are:
Bill and Teeta LanglandsAndy Correll, Atlantic Region, Marmot
Rick Cherashore, Atlantic Region, Elan Leki, Dalbella, Transpack
Rich Whinnie, Eastern Lakes Region, Rome
Tim Parker, Midwest Region, Rossignol, Giro
John Whitcomb, Northeast Region, K2
Bruce McDonald, Northeast Region, Atomic Ski
Andy Miller, NoCal Region, Dynastar
Tobey Crane, Northwest Region, Volkl/Marker
Scott Sutton, Rockies Region, Scarpa, Ortovox, Big Agnes, Deuter, Jetboil
Suzie Parnell, South Region, Spyder
Jeff Darby, West Region, K2

Retailer of the Year Award winners are:
Darkside Snowboards, Killington, VT, New England Region
Ski Barn, Paramus, NJ, Mid Atlantic Region
Ski Center, Washington, DC, Southeast Region
Pierce Skate & Ski, Bloomington, MN, North Central Region
Bobo’s Ski & Board, Reno, NV, Pacific Region
Sun & Ski Sports, Katy, TX, South Central Region
Milosport, Salt Lake City, UT, Mountain Region

OIWC Awards Honor Women In The Industry And TransWorld Riders’ Poll Recognizes Snowboarding’s Best
Meanwhile, in the Mile High Ballroom, the Outdoor Industries Women’s Coalition (OIWC), with support from NPD Group and SIA, celebrated the impact of women in snow sports at a reception honoring 2015 Pioneering Women Award winner Linda Rodney, sales manager North America with Giro, and 2015 First Ascent Award winner Lesley Betts, Product Manager for snowboards at Burton.

The industry gatherings continued into Friday evening with the TransWorld Snowboarding 16th Annual Riders’ Poll Awards at the Ogden Theater, where the Video of the Year, The Legend award to Chris Roach, Men’s and Women’s Rider awards and TransWorld Snowboarding Readers Choice award were presented.
Riders_Poll_photo credit Chris Wellhausen, TransWorld SNOWboarding crop

“It’s always amazing to get the industry and community together to celebrate the best riding in the world and to see the positive energy that surrounds snowboarding,” said TransWorld SNOWboarding Managing Editor, Gerhard Gross.

SOS Youth Summit Award Honors Mary Jo Tarallo for her Dedication to Growing Snow Sports
Seth Ehrlich, Mary Jo Tarallo and David IngemieEach year, SOS Youth Outreach gathers at the Snow Show to honor help spread the word about SOS’ mission, getting disadvantaged youth involved in snow sports. This year, Mary Jo Tarallo, executive director of Learn to Ski and Snowboard Month, was honored to receive the SOS Youth Outreach award.

“I’m thrilled; it takes a village to do this, and over the years I’m really pleased to have worked with SOS because it’s programs like that that get more youth involved. In today’s world getting youth involved in something that’s healthy and outdoors and requires activity is really a good thing. It also leads to something you can do your entire life, it’s something you can do from when you’re little to something you can do when you’re more mature, and that’s a huge benefit.” Tarallo said.

“We’ve been working with Mary Jo for years,” said Seth Ehrlich, Interim Executive Director, SOS Outreach. “To have her dedication to introducing new people to skiing and snowboarding and getting outdoors and to just being in winter, is amazing. I don’t think anyone has carried the torch as long as Mary Jo has, and has been a part of directly introducing and getting more people on the hill than she has.”

SOS Outreach Youth

Congrats to all of this year’s award winners! For more photos and bios of the Snow Industry Excellence winners, check out the awards pages at Snowsports.org/awards.

Curated Exhibits Inspire Show Attendees with a Mix of New Innovations, Education and Favorite Features

A favorite Show feature which gained extra acclaim this year were the curated exhibits, many of which attracted new-found attention this year as their popularity continues to grow. The new Nordic Center was a great addition to the list of curated exhibits, and a beefed-up seminar schedule in both the Backcountry Experience Exhibit, as well as the Bluebird Social Zone, brought extra educational opportunities to the Show floor.

Reese Brown, Nordic CenterNordic CenterThe Nordic Center, presented by Cross Country Ski Areas Association (CCSAA) and media partners, Cross Country Skier, Ski Post, SkiTrax, Snowshoe Magazine, XCSkiResorts.com, offered buyers an exclusive preview of apparel, equipment, technologies and education specific for the cross country and snowshoe experience with marketing and merchandising education

“I’m so thrilled to see SIA bringing Nordic gear together in this exhibit to give buyers an overview of what’s available,” said Penelope Gleason, Marketing Director at Paragon Outfitters and Boot Doctors in Telluride CO. “The category is growing so much. We’ve seen a huge boom in popularity in our store, and I love getting to see what’s new and being able to ask questions in a relaxed environment.”

CRAFT @ SIARenoun SkisThe CRAFT @ SIA  exhibit returned to the Snow Show with even more exhibitors in its second year to educate the industry about the small, independent, hand-crafted ski and snowboard manufacturers.

Cyrus Schenk, founder of Renoun Skis, was a new exhibitor to CRAFT and is a 2015/16 ISPO Gold award winner for Most Innovative Design. “To be at SIA is an opportunity that without the CRAFT display wouldn’t be possible at all. The exposure we’re going to get from this is just unbelievable,” he said.  “We’re so excited to be here, so excited to show our product, and to really show the world a new way to design skis. This is only the beginning.”

Greg HillBackcountry ExperienceAt Backcountry Experience, the launch of Project Zero’s Backcountry Starts Here! campaign gathered retailers, reps, and the media to consider and discuss safety issues surrounding this growing segment of the industry. The Backcountry Experience exhibit was packed during the many seminars and athlete talks hosted there this year, making it a hub for discussion and the sharing of big ideas among some of the industry’s most knowledgeable figures.

“I think it’s really interesting because backcountry is so huge these days,” said renowned mountaineer and athlete Greg Hill before his presentation.  “It’s got huge momentum, and I think that these companies that are all partnering together to create a safer experience for the user through Backcountry Starts Here is excellent. Because people can get the gear, but we have to teach them to get the knowledge to get out there and play safely. It’s all of our responsibility, so it’s important that we all come together to make it happen.”

“We’re hoping to sell backcountry gear in the near future, so the Backcountry Experience exhibit seminars are a huge help to me,” said Michael Crites, VP of Marketing for Revant in Portland OR. “With selling this gear comes responsibility to educate, so we need to think about not only the messaging, but the how-to information and the needs we’re going to address. Backcountry Starts Here is a huge help – it will help us so much with all the education efforts and provide us with a way to help our customers.”

Rental World/Backshop, Uniform Gallery seminarRental World/Backshop, Uniform Gallery presented by SAM Magazine gave rental and resort buyers an Rental World/Backshop, Uniform Galleryexclusive look at top rental gear, displays, rental software, backshop technologies and uniform lines. Daily coffee hours and a standing room only rental boot fitting seminar brought extra networking and education opportunities to this popular exhibit.

SAM Magazine presented their annual rental roundtable panel seminar, this year’s focus – bootfitting. SAM Magazine editor, Rick Kahl, led a panel of experts including, Shaun Cattanach-Burton, Mike Poole-HEAD, Jack Rafferty-MasterFit, and Scott Russo-Dalbello, giving rental shop attendees the inside cue with Fitting Rental Boots (Ski/Snowboard): The 5-Minute Miracle. The boot fit gurus revealed how to get renters into the right size and right frame of mind in the most efficient way possible. Stay tuned for a follow up from SAM to help your team keep skiers and riders comfortable in their rentals on the mountain.

"We visited the Rental booth for ideas to make our rental rooms paperless and streamlined with technology…and we were pleased to see the complementary coffee!  Upon returning a second time, we discovered additional information about more software.  We also loved the Rental Tips that were on display around the exhibit. So glad we came back…score!” said Jesse Keller, Getboards.com

BlueBird Social ZoneAt the BlueBird Social Zone, a great roster of seminars treated attendees to a world of education ranging from social media strategies, a look at womens’ roles in snowboarding, and a live fashion styling show.

BlueBird Social Zone seminarThe seminar How to Wear It: A Live Styling Session by our Industry Experts, featured a panel of industry experts including designers, media and local influencers. Attendees learned the best “how to wear it” tips for various snow style categories including alpine, freeski, après and more.

“The panel was a fun and engaging way to bring together a range of expert minds from within our industry. The result was fantastic – our panelists presented the perfect melange of cross-category knowledge, and everyone left the session with a new relationship or two,” said session emcee Kelsey Comstock, Senior Director, Turner PR.

For more information about this year’s curated exhibits and the seminars that took place in each, visit SIAsnowshow.com.

2015 Sourcing Snow Succeeds in Inspiring Production and Design Professionals with New Educational Seminars

SIA Snow Show Sourcing SnowWith over 50 exhibitors in Sourcing Snow, design and production professionals had a wealth of resources and raw material inspiration on hand at the Show. In addition, seminars in Sourcing Snow were new to the education line up for 2015, convening designers and suppliers to discover product development trends, technologies and planning. Attendees to these seminars were thrilled with the information and the opportunity.

Ali Levy, SIA’s visual merchandising consultant, delivered her Sourcing Snow seminar Displays on a Budget, and inspired the attendees to think outside the box. “I loved having the opportunity to share some of my tricks of the trade at the Snow Show. Even better is when I know I've helped at least one shop by inspiring them with a new way to create a display or deal with a challenging retail space,” she said.

Sourcing Snow“Using tape rolls in a display is genius,” enthused seminar attendee Laura McLaughlin from Turtle Fur. “I never would have thought of that!”

Exhibitors felt confident with the turnout and felt that having the entire snow sports industry all under one roof was a great opportunity. Many Sourcing exhibitors were busy with constant appointments, and many found new business with designers who walked the Sourcing area for inspiration.

Stephen Kearns of Sympatex said, “This year has been even better than last year. There’s no better way to spend our time than here at the Show in Sourcing Snow. It’s been a great experience for us.”

Sourcing Snow Guide“The Snow Show is very important to us because it’s more specialized for ski and snowboard,” said Jason Lowe of Union Line Textile Co Ltd, Taiwan “That’s our specialty, so that’s why we chose SIA - It’s definitely our type of clients here.”

For more information about Sourcing Snow and the seminars, go to SIAsnowshow.com/sourcing, and download the Sourcing Snow Guide for all the details you’ll need to make the most of your post-Show follow-up - including exhibitor listings, product information, and more.

Protect Our Winters (POW) Breakfast Served Up Burritos, Bloodies and a Climate Call to Action for the Industry

POW breakfast

Lots of buzz this year came from the 2nd annual Protect Our Winters (POW) Breakfast, which returned this year featuring Guest Speaker David Roberts, a renowned journalist who writes for Grist.org on the topic of climate change and energy politics. Roberts spoke to a packed room over a breakfast of delicious burritos and eye-opening bloody marys, as the rapt crowd soaked in every word. Roberts shared data and anecdotes in an engaging talk that stressed the importance of the snow sports industry’s involvement in the fight against climate change.

Protect Our Winters (POW)“As a 60B industry with a very unique position and culture, the snow sports industry has tremendous influence to spread awareness. This industry has a direct stake in this in a way that not many industries do, so anything we can do to educate people within the industry and encourage them to get involved is tremendously important,” Roberts said.

Jeremy Jones and David Roberts, POW breakfast“What climate change asks of us is to come together, not just to save your industry, but ultimately to save our species. The industry needs to pull together and make a monumental effort to speak out against climate change, Just greening the resorts and manufacturers is not enough. It won’t make nearly as much of a difference as raising your voices to the consumers, and to congress, in order to keep snow in your mountains in the next 50 years, and hopefully beyond.”

Jeremy Jones, founder of Jones Snowboards and Protect Our Winters, said, “Thank you to everyone who came to the breakfast - what an awesome turnout and show of support from the Industry. And thank you to SIA and David Ingemie for your ongoing partnership and taking a leadership role in fighting climate change with us.”

“I think just to bring perspective and expertise, all of the things that David Roberts touched on in his talk, is awesome, “ he added. “Protect Our Winters mission is uniting the Snow Sports industry to fight climate change, and having this opportunity at SIA is so important; the power of SIA is that it’s the gathering of the tribe. This is the industry. It’s exciting for us that for the second year in a row now we’ve had an opportunity to talk climate change at the Snow Show.”

For more information about Protect Our Winters, and to become a member, go to protectourwinters.org. Watch Protect Our Winters' newest project, Momenta, here.



Bro’d to SIA and Road to SIA Contest Winners Leave Denver with Newfound Wealth of Industry Knowledge and Inspiration

Bro'd to SIA / Road to SIA

A great time was had by all in this year’s contest, as we welcomed new faces to the Show and to our community!

Skiing Magazine’s Bro’d to SIA winner, Anthony Garbarino,and TransWorld Business winner, Ted Rung both joined us at the Show to find out what it’s like to have a career in the Snow Sports Industry, and both had great experiences. In addition, we had our first-ever Road to SIA contest with SBC Business Magazine, offering Canadian shop owners and buyers a first-time trip to the Show with SBC Business. We were super excited to welcome Tom Honey of One Boardshop and Kaitlyn Hagen of Pro Skateboards & Snowboards to the Show.

Ted and Anthony were both blown away by the size of the Show and excited to see all the brands and participate in the excitement that the Show generates.

Ted Rung“I thought the show was great,” Rung, pictured left, said. “My takeaway was all that I learned.  There is a lot to take in and keep track of. There are so many options of what to see, carry, or stop carrying that it can get overwhelming at times. Also, some brands are huge and you can’t miss them, but I noticed a lot of small brands getting a good amount of attention.  I think that those small brands are going to see a big rise in business. People seem to be gravitating towards them more each season.”

Anthony Garbarino“I was amazed by the authenticity and passion exhibited by everyone at the show,” said Garbarino, shown at right, while messing around in the Freeskier booth. “The show was an overall great experience especially since I was surrounded with like-minded individuals. It was extremely inspiring and truly an honor to attend the show because it reinforces my decision that I’ve chosen the correct career path. There are so many talented, motivated people who are growing the industry and taking it to new heights; it’s quite an exciting time to be involved. Thank you again to SIA and Skiing Magazine for providing such a great opportunity for newcomers!”

Kaitlyn Hagen and Tom Honey also had great experiences at the Show and felt like it was an eye opening experience. It was great to have them both at the Show, and to welcome them as an integral part of our industry’s community.

“First of all, I'd like to give a big thanks to SBC Business and SIA Snow Show for the opportunity to experience my first trade show and first time visiting the city of Denver,” said Kaitlyn. “It was amazing to see all of the brands in their element and under one roof. I met a lot of great people and had a lot of fun. The snow sports industry is so much larger than I had realized. It's an exciting time to be involved.”

Congrats again to Ted and Anthony, on getting Bro’d to SIA, and congrats to Tom and Kaitlyn for being our first-ever winners of the Road to SIA contest. Huge thanks to SBC Business, Skiing Magazine, and TransWorld Business for hosting with us!

On-Snow Demo/Ski-Ride Fest Rewarded Show Attendees With Fresh Snow, Blue Skies and High Fives

SIA On-Snow Demo/Ski-Ride FestOf course the Show wouldn’t be complete without two days on the snow at Copper Mountain for the On-Snow Demo/Ski Ride Fest. Held in conjunction with the Western Winter Sports Representatives Association (WWSRA) Rocky Mountain Demo and in partnership with the Cross Country Ski Areas Association (CCSAA) for the Nordic Demo, the two days at Copper were the perfect end to an incredible week. The industry was rewarded with fresh snow both mornings and bluebird skies in the afternoons, bringing good vibes and big smiles all around.

Here’s what some of the Demo’s attendees and exhibitors had to say:

SIA On-Snow Demo/Ski-Ride Fest

“The Demo was awesome! We got on a lot of boards, perfect testing conditions, new snow, sunshine - all good stuff!  It’s so important to come out here and be a part of it.” Alan Stewart, Store Manager and Buyer, Buckman’s Ski and Snowboard Shop, King of Prussia PA

“I'm on Cloud 9 right now - the sun’s out, it’s a good vibe going on, good people, great new products – what can I say? I’m super happy and enjoying the day!” Chad Medeiros, sales manager and boot guru, Double Diamond

“The Demo should be mandatory!” Ryan Green, Nordic Division Manager, Rossignol

SIA On-Snow Demo/Ski-Ride Fest

 “Great snow, great sun, great experience overall! The Demo is definitely a can’t miss thing for us. Considering that it follows up the Show, why wouldn’t anybody want to go straight from the city up to the hills and spend a couple days with key accounts, homies, and brands, and partake in what it is we actually are all here for?” Stephen Duke, Snow Category Manager, Von Zipper

It’s great to come to the Demo after being in Denver - so nice to be out on the hill with everyone and enjoying the snow!” Gretchen Merton, buyer, Mountain Chalet, Colorado Springs CO

SIA On-Snow Demo/Ski-Ride Fest

 “What's great is the volume of stuff to try. I really enjoy testing the women's specific gear and it gives me a great view of what’s available and how it all works on the hill. It’s been a great success for me!” Jody Schmidt, buyer, Vail Resorts

“Getting our products on the retailers’ feet, and seeing their eyes light up when they come back has been really really great. The Demo hosts such a large group of retailers at a national level, it's definitely a must for us.” Nick Salter, sales manager, K2 skis

Between tons of product testing, participants found time to participate or cheer on the competitors in the annual Uphill/Downhill Challenge help to raise over $1200 for The American Institute of Avalanche Research and Education (AIARE). 

Uphill/Downhill Challenge

Results of the Uphill/Downhill challenge include: In the COSMIC level, First Place Men’s was Marshall Thompson and Women’s was Sari Anderson. For the Industry level, First Place Women’s was Annelise Loevlie and Men’s was Mike Genaver. First place in the Team level was Dynafit’s “Colorado Edibles,” Second place went to La Sportiva’s “Uno,” and Third went to Team Mowhawk.

“The race was fantastic! It was a brutal climb in the beginning – the descent through the trees was heinous - so awesome though! Overall, super fun and so glad to be here again,” said Marshall Thompson of the US Ski Mountaineering Team and COSMIC level first place winner.

Uphill/Downhill Challenge

This year’s Demo also played host to its first Rhythm Rally, a banked slalom race to benefit Adaptive Action Sports (AAS).

“The event was very successful and the course was fast and fun. Some people even re-registered just to run it again. The after party was packed and the silent auction and raffle was smooth and successful!” said Mallory Gemlo, AAS Events/Programs Assistant Coordinator.

Adaptive Action Sports, based in Copper Mountain was co-founded by U.S. Paralympic snowboarder Amy Purdy in 2005, also SIA’s keynote speaker at the Snow Show’s INDUSTRY + INTELLIGENCE gathering before the Snow Show.

For a complete list of On-Snow Demo alpine, snowboard and Nordic exhibitors is available here. See all the action in our photo and video libraries from the 2015 Show at SIAsnowshow.com. Remember, you can download the Snow Show Daily from each day of the Show and the Demo here. Also, check SIA’s Latest and follow SIA on Twitter, Facebook and Instagram - use #SIA15, #SIA15intel and #SIA15demo.

Show Show Daily and the SIA/Show App are Your Keys to Reviewing the Show and Getting an Overview of Everything #SIA15

SIA appIf you didn’t make it to the 2015 SIA Snow Show, or would like to get an overview of everything that happened on the Show floor, take some time to review it all The Guide in downloadable copies of the Snow Show Daily, published each day of the Show and at the On-Snow Demo.

The Snow Show Daily and The Guide is also available on the SIA app and iPad downloads, your year-round app where you’ll find helpful resources including a complete Member Listing, access to research, newsletters, SIA’s Latest (blog/news feed), SIA information and social feeds.

SIA Snow Show Dailies



January 27 - Industry + Intelligence
January 28–31 - SIA Snow Show & Sourcing Snow
February 1-2 – On-Snow Demo/Ski-Ride Fest


The SIA Show Newsletter is sponsored by Dupont Teflon® Fabric Protector Shield & Clean Portfolio.



"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest