Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SIA Show Newsletter 1.0

Your Industry, Your Community, Your Show: #SIA15 is Around the Corner – Show Registration Opens October 1, Hotels Are Booking Fast!

Early snow is falling and the season is ramping up – that means The 2015 SIA Snow Show is just around the corner! The 2015 SIA Snow Show (#SIA15), January 29 – February 1, 2015, is the only member-owned, industry-inspired gathering of snow sports brands, reps and retailers. #SIA15 is your Show, and we work hard to respond to your industry and your needs so that you use your valuable time having the best possible experience.

For 2015, we have many new additions, the most exciting of which is the introduction of INDUSTRY + INTELLIGENCE on January 28. We’ve added a full day of education, information and networking before the Show, so that you can focus your time during the Show on conducting business and being a part of the community. It’s your Show, your industry and your community, so start planning now to be there and be a part of it!

Matt Sterbenz, left, and Brandon Peterson.“It’s really important to me to come to the Show. There’s so much to this experience; the networking, the press opportunities, as well as seeing the retailers. It’s a community, and we take a lot pride in our role within it. As a whole we need to work together to grow this sport, and I think the Show helps us do that.” -Matt Sterbenz, Founder 4FRNT

Registration for the 2015 SIA Snow Show opens October 1! If you want to stay in touch with the industry and your customers, you’ve got to be there!

Erin Snow boothBook your hotels soon! Early bird rates are almost sold out – rooms starting at $135 are still available at the Westin until Sept 30 or until they are sold.  All of the regular rates at the SIA hotel blocks are filling up fast as well– book now for the best rates and locations:

“We see almost all of our accounts at SIA, at least 80-90% of the people we do business with are here and it’s the most impactful way for us to do our market. It’s such a great community of people, and when we’re here it’s an amazing opportunity to network, to see people you only see once a year and to expand our branding through our booth. This is where we do almost all of our business; we couldn’t propel our brand without coming to the Show.” –Erin Isakov, Owner, Erin Snow

On-Snow Demo

Book your hotels now for the On-Snow Demo Ski/Ride Fest! After a successful start in 2014, the On-Snow Demo (#SIA15demo) returns to Copper Mountain, giving buyers the opportunity to sample everything they’ve seen at the Show. Check out the new a la carte pricing below, giving you the freedom to pay for only what you’ll use at the Demo. All a la carte pricing applies to pre-registration only. On-site registration is $75.

On-Snow Demo hotels have special Early Bird Rates as low as $99 for a standard room.  All early bird rates for the Demo will end on Wednesday, October 1 or earlier if they sell out. Hotels are selling out quickly – book now for your first choice of rooms and locations.

Click here for On-Snow Demo hotel rates and reservations!

“I think having the Demo at Copper is great. The accessibility is especially important – it’s a busy time of year, so when you may only have a day to extend your trip, to be able to go out and try the product you’ve just seen is really key.” – Bernie Wheeler, Mid Atlantic and Southeast Rep for Under Armour Outdoor Division

Register now for the 2015 On-Snow Demo Ski/Ride Fest* at Copper Mountain Resort:

New for 2015, we’re offering a la carte pricing, so you can pay for only what you’ll use.

$75 Black Diamond package includes:
Transportation to & from Copper Mtn.
2 Day Lift Tickets
Daily Breakfast
Daily Lunch
Happy Hour on Monday
$35 pre-registration Blue Square includes:
2 Day Lift Tickets
Daily Breakfast
Daily Lunch
Happy Hour on Monday
$15 pre-registration Green Circle includes:
2 Day Lift Tickets
Happy Hour on Monday

2015 Ski/Ride Fest hours:
Monday, February 2, 9A - 3:30P
Tuesday, February 3, 9A - 3:30P

“At the Demo, you’re always looking to find something that you can really get behind that you feel special about, that will make your store a little different than somebody else’s.”
-Jeff Proctor, Proctor Ski and Snowboard, Nashua, NH

Check out the 2014 SIA Snow Show video and photo galleries to gear up for the Show!

Go to SIAsnowshow.com for latest event details and info about exhibiting. Contact WWSRA’s Cami Garrison at Cami@wwsra.com to exhibit at the 2015 On-Snow Demo/Ski-Ride Fest or Nordic Demo.

*Demo testing only open to buyers and media

Announcing Industry + Intelligence, January 28: Kicking Off the 2015 Snow Show With a Full Day of Market Data, Education and Inspiration

Industry + Intelligence #SIA15intel: One of the most exciting new offerings for the 2015 Snow Show is the creation of INDUSTRY + INTELLIGENCE, scheduled for Wednesday, January 28. It’s a unique opportunity to launch into the Show with a day of free market intelligence, industry education and keynote inspiration. Invite your staff to get prepped for the Show with insight on the latest trends, consumer behavior, retail data, digital marketing, social media, and customer connection.

The day will begin with the very popular Product Category Research Seminars presented by SIA’s Director of Research, Kelly Davis. SIA will also share the initial results of the Downhill Consumer Intelligence Project (DCIP) in collaboration with more than 20 research and non-profit organizations. DCIP is the first research effort in a decade focused on developing a comprehensive and current understanding of alpine and snowboard consumers that will guide strategies and tactics to grow snow sports participation.

“Having a Snow Show kick-off day dedicated to communicating the state of the snow sports market, identifying opportunities to grow our businesses and collectively work together to grow participation makes this an event not to be missed.” – Jared Bevens, trade show committee member and VP Global Footwear Merchandising for VANS

Throughout the afternoon, additional seminar tracks will focus on improving marketing and increasing sales plus two keynote speaker presentations.

Job seekers will flock to the annual Shmooz industry job fair, hosted by SIA and Malakye.com, connecting the unemployed with potential snow sports-focused employers. And to wrap it all up, the All-Industry Nite will feature several industry-only partiesand events throughout downtown Denver.

“Show attendees are often booked solid from morning to night with appointments during the Snow Show. The INDUSTRY + INTELLIGENCE will give everyone one more chance to sit-in on popular seminars and meet-up with industry friends on the front end of Show,” commented SIA’s Director of Trade Show Debbie DesRoches.

9:00 am - 3:00 pm »   Product Category Research Seminars (Alpine/Freeski, Snowboard, Nordic, Apparel/Accessories)
8:00 am - 5:00 pm »   The Assembly
10:00 am - 4:00 pm »   The Shmooz (Industry Job Fair)
12:00 pm - 1:20 pm »   Lunch + Keynote Speaker (Speaker TBD)
2:00 pm - 3:30pm »   Seminar Tracks
4:00 pm - 5:00 pm »   Stylesight Trends
5:30 pm - TBD »   Keynote Speaker (Speaker TBD)
7:00 pm »   All-Industry Nite (Industry-only parties around downtown Denver)

Daytime/evening events and seminar planning will continue with additional information and updates can be found at the INDUSTRY + INTELLIGENCE section of the Snow Show website.


Advertise in The Guide: Reach Your Core Snowboard Buyers with Brand and Industry Content Before the Show

The Guide TransWorld Business The GuideThe Guide is the Snowboard-only preview publication built by TransWorld Business and SIA that preps buyers with everything they’ll need to know to make effective decisions at the Show. Mailed in late December to 7,000 specialty snowboard and ski/snowboard shops along with key industry VIPs (and emailed to another 30,000 – digital and iPad format) with 1,000 additional copies distributed onsite at the SIA Snow Show, The Guide gives you the presence with buyers before they make their Show plans and arrive in Denver. The Guide pulls together the key ingredients in snowboard: trends, editor’s picks, data, interviews, local access and more.

View the The Guide 2014 here (The Guide 2015 coming December 2014)

DOWNLOAD THE 2015 GUIDE MEDIA KIT for advertising information, and be sure to get your brand at the top of buyers’ minds as they make their plans for the Show. For more information, contact SIA's Lindsey Auer.


Your Connection to 80% of the Retail Buying Power: Advertise in The Snow Show Preview and The Snow Show Daily

The Snow Show Preview and The Snow Show Daily Published each day of the Show, the Snow Show Daily is how the industry stays in touch with the Show including: trends, parties, events, industry interviews and the local Denver scene. The Daily is distributed to the convention center lobby, all exhibitor booths and SIA hotels before 6A every day of the Show

Every day of the SIA Snow Show some 5,000 industry pros comb the Snow Show Daily for the Show’s hottest trends, party wrap ups and industry analysis. The pages of the Daily influence thousands of retailers’ activity and buzz on-site and beyond. Re-read the 2014 issues to understand their impact. 

The Daily, the official publication of the SIA Snow Show, publishes an issue each of the four days and reaches more than 30,000 industry pros through on-site and digital distribution.

In addition, The Snow Show Daily, in conjunction with SIA, produces a Snow Show Preview. The Preview sets the stage for 2015/16 product launches, providing analysis for the sell-in/buy-in process and tips for finishing off the 2014/15 sell-through. It provides a sneak peek of what to expect at the 2015 SIA Snow Show and On-Snow Demo/Ski-Ride Fest including brands, seminars, parties, events, and more.

For more information on the Snow Show Preview or Snow Show Dailydownload the 2015 SIA Snow Show Daily Media Kit or contact Andy Hawk at AHawk@aimmedia.com or 303-641-0695.

Sourcing Snow Returns to the Show Floor, Sparking Inspiration and Streamlining the Design Process

Sourcing SnowSince its premeire in 2013, Sourcing Snow increased in size and has become a must-do for many brands looking to streamline their design process. Make sure your designers and production staff schedule time to visit Sourcing Snow so they can see all the latest innovations and technology available in raw materials.

“I think it’s nice to see the raw materials and how companies are displaying them. I’m here specifically to see Primaloft, but I like having the opportunity to walk through and get inspiration. It makes the process very simple and I appreciate that.” – Damien Etchaubard, Marketing Manager, Helly Hansen

Sourcing Snow Sourcing Snow Prospectus Damien Etchanubard, Marketing Manager, Helly HansenDownload the Sourcing Snow Guide with contact information for all 2014 Sourcing Snow exhibitors. Download the 2015 Sourcing Snow Prospectus here.

Make plans now to bring your designers and production staff to the Show! The 2015 Sourcing Snow takes place on the Show floor, January 29- February 1, 2015, 9A-6P. Exhibition space is still available for Sourcing Snow – for more information, contact Pat Grenke at PGrenke@snowsports.org.

Share Your Industry Expertise: Present at the SIA Snow Show

Is there an issue or topic you wish the snow sports industry knew more about? The SIA Snow Show is your chance to share your subject-matter expertise with the entire industry.

If you’re a Supporting Member, you can present during a limited number of one-hour seminars at the 2015 SIA Snow Show on topics that are educational for SIA members or retailers (no sales pitches). Your session will be included in the official schedule of events on the Show app, website, interactive floor plan and Snow Show Daily.

To reserve one of the first-come, first-serve seminar sessions, contact Maggie Bittner at MBittner@snowsports.org with the following information:

  • 2-3 sentence description
  • Target audience (suppliers, retailers, etc.)
  • Name of presenter
  • Bio of presenter (optional)

When you sign up to present you will have a room equipped for all of your AV needs (microphone, screen and projector). You must provide your own laptops and are responsible for your own event marketing.

Need presentation topic ideas? Check out the summaries of the 2014 SIA Snow Show Seminars to get an idea what has been presented in the past.



“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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