Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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12/19/2014

SIA Show Newsletter 1.3


37 DAYS TIL SIA SNOW SHOW. ARE YOU READY?


Start Planning Now For INDUSTRY + INTELLIGENCE (#SIA15intel) – Don’t Miss This Opportunity to Spend a Day Focused on Education and Inspiration

Amy PurdyGet out your calendar and start planning because January 28th’s INDUSTRY + INTELLIGENCE daylong educational event is your can’t miss opportunity to gain insight into the latest trends, consumer behavior, retail data, design/production, digital marketing, social media, and customer connection.

INDUSTRY + INTELLIGENCE will also include two renowned keynote speakers; top ranked US adaptive snowboarder, three-time World Cup Para-Snowboard winner and 2014 Paralympic Bronze Medalist, Amy Purdy, presenting The Power of Imagination, as well as author/motivational speaker, Brad Montgomery, who will present Happiness Improves Bottom Line Performance during a lunchtime keynote (lunch is provided).

The INDUSTRY + INTELLIGENCE seminar schedule begins with the highly popular Category Research Seminars presented by SIA’s Director of Research, Kelly Davis. Davis will also share the initial results of the Downhill Consumer Intelligence Project (DCIP), a groundbreaking new view into snow sports consumer behavior that will enhance participants’ understanding of the market and help them make decisions for the season and beyond.

The detailed list of INDUSTRY + INTELLIGENCE breakout sessions include seminars on increasing sales, connecting with customers, strategic use of social media, product development and more. Highlights include the Wealthy Retailer series, which offers a free assessment at the beginning of the day and then guide retailers through various tracks that will help them improve their bottom lines and decision making; the Birds and the Bees of Production series will give production professionals strategies for brand creation and product design; and Growing Snow Sports- Attracting Today’s Time-Starved Consumer and How Do We Increase Sales will feature SIA President David Ingemie joined by industry leaders from the retailer, rep, resort and supplier communities. They will host a panel representing all four areas of the industry to discuss the current climate of our market and how to best prepare for the years ahead.

Additional information and updates can be found at the INDUSTRY + INTELLIGENCE section of the Snow Show website at SIAsnowshow.com/jan28. Follow SIA on Facebook and join the conversation about INDUSTRY + INTELLIGENCE on Twitter using #SIA15intel.


With More Than 50 Exhibitors, Sourcing Snow Brings Production and Design Inspiration, Education and Efficiency to the Show Floor

Now in its third year, the 2015 Sourcing Snow Show is bigger than ever, offering over 50 exhibitors, 85% of which represent the fabric and softgoods sectors. Educational seminars have been added in the Sourcing Snow area as well as during Industry + Intelligence on Wed, January 28, specifically to help inspire your production and design staff members. 

“Sourcing Snow has given us the opportunity to interact with a broad range of snow sport and lifestyle brands. The casual atmosphere lends itself well to not only meet with apparel manufacturers, but also other raw material suppliers who have the same eco-friendly approach as Sympatex,” commented Stephen Kerns, VP & GM of Sympatex.

SIA Sourcing Snow Preview GuideAdditional information and a complete 2015 Sourcing Snow exhibitor list can be found at SIAsnowshow.com/sourcing. Also new this year is the pre-show Sourcing Snow Guide, featuring contact listings for all exhibitors to date. Download the guide here

SOURCING SNOW: JANUARY 29 – FEBRUARY 1, 2015
Thursday, January 29   9A – 6P
Friday, January 30   9A – 6P
Saturday, January 31   9A – 6P
Sunday, February 1   9A – 1P


New Seminars to be presented within Sourcing Snow include:

  • Picking the Right Line with Your Intellectual Property Strategy
  • Outside-In Planning: Tools and Techniques for Strategic Line Planning
  • Tools for the Fuzzy Front End of Product Development
  • Confused about Durable Water Repellents (DWR)? Come and Learn What You Need to Know

Textile Insight Trend Setters 2014
Seminars During Industry + Intelligence, Jan 28:

  • The Birds and Bees of Brand Creation & Brand Protection
  • The Birds and Bees of Product Design and Technology Protection

Take a look at the Nov/Dec issue of Textile Insight for the "Trend Setters of 2014" including a section on Sourcing Snow.

Register your staff for the industry's one-stop shop at SIAsnowshow.com/sourcing. See you in Denver!

Make The Most of Your Time - Register Now for the On-Snow Demo/Ski-Ride Fest

The On-Snow Demo is right around the corner, and that means it’s time to register and book your lodging! Our new Demo pricing structure will allows you to choose your options a la carte – but you must register in advance to get these options!

The 3-tiered pricing options include lift tickets, transportation and food, starting at $15 for a basic package, including a 2-day lift ticket and Monday night happy hour. Click here for more details on registration and pricing optionsTiered pricing packages are only available with pre-registration. Onsite registration package, or Blue Square, is priced at $75.

On-Snow Demo Pricing Chart

The On-Snow Demo is presented in conjunction with the Western Winter Sports Reps Association (WWSRA). To get the latest on this year’s Demo, we checked in with WWSRA’s Cami Garrison:

SIA: Now that you have one year at Copper under your belt, what would you say were the biggest successes from last year?
CG: Moving any event, particularly one the size of the On-Snow Demo/Ski-Ride Fest, is never a simple or easy process and we all truly loved being at Winter Park.  However, looking back we feel like we by far exceeded the standards that were set at Winter Park in moving the event to Copper. For the reps and the attendees it took getting to know a new mountain, but we felt like the staff at Copper helped make the transition smooth and easy for everyone with very few major challenges.  We also survived a 33" dump two days before the event and while that makes for amazing conditions and great testing, it makes setting up a demo incredibly challenging! 

SIA: What were the biggest benefits you found of the new location?  
CG: Copper definitely has better base area accommodations when it comes to and event of the size. Utilizing the Copper Conference center for boot demos, registration, lunches and happy hour allowed for a self-contained event that was easy to navigate. 

SIA: Any changes you’re making this year based on knowledge from last year, or just improvements in general?
CG: Lots of little tweaks have been made, probably too many to mention and the first year of an event in any location is a huge learning experience.  Most changes won't be noticed by the attendees and exhibitors and that is the goal, producing an easy, seamless event. Although, I'd say the biggest change that attendees will find is the AT/Tele lot is now located to the West of the American Flyer lift situated between the Alpine Ski & Snowboard lots.  Also, DIN registration for skiers will be available down in Denver near the SIA registration desk so attendees can pick up their badges and get this done without having to waste time up at Copper! 

SIA: What are you most looking forward to at the Demo  - what are you most excited about?  
CG: I'd say I'm most excited about the addition of the Rhythm Rally Banked Slalom being hosted by Adaptive Action Sports!  This is going to be such a fun event and will help to raise money and awareness for AAS. 

The Rhythm Rally, benefitting Adaptive Action Sports (AAS), is a banked slalom that includes teams of five with a minimum of one woman per team. Race registration begins December 15 at www.adacs.org and open to the public, but registration priority will be given to Demo attendees. AAS will also host a post-race party at Copper’s Incline Bar & Grill with a special musical guest. Adaptive Action Sports, based in Copper Mountain was co-founded by U.S. Paralympic snowboarder Amy Purdy in 2005. AAS encourages individuality and creativity in participants, while building independence and self-confidence through action sports. Amy Purdy will also be a keynote speaker at the Snow Show’s INDUSTRY + INTELLIGENCE gathering on Jan. 28th.

Book Your Lodging Now for the On-Snow Demo Ski/Ride Fest & Register!

Hotels are selling out quickly – book now for your first choice of rooms and locations. Click here for On-Snow Demo hotel rates and reservations!

Register nowfor the 2015 On-Snow Demo Ski/Ride Fest* at Copper Mountain Resort:
New for 2015, we’re offering a la carte pricing, so you can pay for only what you’ll use.

Contact WWSRA’s Cami Garrison at Cami@wwsra.com to exhibit at the 2015 On-Snow Demo.
*Demo testing only open to buyers and media

Nordic Community Gears Up For Another Great Show and On-Snow Demo

Nordic CenterIt’s shaping up to be a great year for Nordic at the Show. A big change the Nordic community will notice is the addition of a new Nordic Center support area on the Show floor. This area, located in the heart of the hardgoods section, will be staffed during Show hours to help buyers and media easily learn about and navigate the Nordic offerings at the Show. “This will be a great place for retailers who may be new to Nordic or considering adding Nordic to ask questions and find out who to talk to,” said Reese Brown, SIA’s Nordic director. “We’ll have stats, data, videos and information that will give buyers and media a great place to start and get an overview of the category. It really speaks to SIA’s commitment to the Nordic category that we will now have this greater presence on the Show floor. I’m very excited about it.”



After the Show the Nordic Demo, held in conjunction with Cross Country Ski Areas Association (CCSAA), offers an incredible opportunity for buyers to try everything they’ve seen. After a hugely successful first year at Copper Mountain, Nordic enthusiasts are looking forward to the easily accessible loops and huge volume of Nordic gear to try at the Demo for 2015. “That was the best thing that we found at Copper; it was such a beneficial set-up,” Brown said. “It worked really well for us to have these nice short loops so that people could try multiple types of equipment and get it all done really efficiently. Shops who were looking at both Nordic and Alpine were able to try everything in a short amount of time.”

In conjunction with the On-Snow Demo/Ski-Ride Fest, the Nordic Demo launches the trends, innovations, culture and energy of the Nordic market. Retailers and media will experience complete product lines of 2015/2016 technology for skate skiing, classic cross country, touring and snowshoeing, featuring close to 1,000 leading snow sports brands. The Nordic Demo features short test loops, a 5K-loop, varied terrain and well-groomed park for testing.

“The terrain is great for testing, a few hills, some flats. It was really great to be able to compare so much equipment side-by-side. Definitely worth coming,” said Adam Jonson of Pioneer Mountaineering.

Nordic Demo attendees will also enjoy hosted breakfasts, lunches and several educational seminars presenting great ideas and takeaways that retailers can implement back at their shops. The first seminar will be offered on Monday, February 2 at 8:30AM, entitled The State of the Nordic Market and presented by SIA’s Director of Research Kelly Davis.  The seminar will give retailers an understanding of current market trends to help grow their business. For updates and a complete Nordic Demo schedule, check SIAsnowshow.com/nordicdemo  regularly.

"Copper has a nice mix of terrain to test track, skate and metal edged cross country skis in a very efficient manner.  Teaming up with our alpine counterparts gives retailers the ability to easily test products in one convenient place and that’s good for everyone,” said Ryan Green of Rossignol.  

New Demo pre-registration pricing options allow attendees to customize their experience by paying for specific services. The 3-tiered pricing options include lift tickets, transportation and food, starting at $15 for a basic package, including a 2-day lift ticket and Monday night happy hour. Click here for more details on registration and pricing options. Tiered pricing packages are only available with pre-registration –onsite registration package, or Blue Square, is priced at $75.

On-Snow Demo Pricing Chart

For more information regarding Nordic brands exhibiting at the Show, Nordic seminars, the Nordic Demo, hotels and travel go to SIAsnowshow.com. For 24/7 updates on all things 2015 Snow Show, check SIA’s Latest and follow SIA on Twitter, Facebook and Instagram. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15intel and #SIA15demo to join the conversation.

Category-Specific Exhibits Offer Side-By-Side Views of Hundreds of Brands, Giving Attendees the Ability to Make Informed, Efficient Decisions

Rental World/Backshop Garage and Uniform GalleryRental World/Backshop Garage and Uniform Gallery Offers Over 50 Exhibitors and Great Seminars to Help Make Rental Buying Easy
Rental World/Backshop Garage & Uniform Gallery, presented by SAM Magazine, features over 50 exhibitors showcasing the latest hardgoods rental equipment, displays and accessories, backshop tools and uniforms for buyers, resorts and media and capture an exclusive view of these key categories. The Rental World Seminar for 2015 includes an Industry Power Panel - presented by SAM Magazine, Friday, January 29, 1P, and Fitting Rental Boots (Ski/Snowboard): SAM MagazineThe 5-Minute Miracle - Boot fit gurus reveal how to get renters into the right size and right frame of mind in the most efficient way possible. For questions, please contact Ingrid Niehaus at INiehaus@snowsports.org.

CRAFT@SIA Returns for 2015 With Many New Brands and Great Innovative, Handcrafted Spirit
CRAFT @ SIACRAFT @ SIA exhibit returns for 2015 to showcase small handcrafted brands and serve again as a hub for innovative ideas and local flavor. In addition, CRAFT @ SIA will host Craft Brew Nights on Friday and Saturday where craft beers will start flowing at 5PM. The current list of CRAFT @ SIA exhibitors include 7 Mile Skis, Big Wood Ski, Cantakerous Snowboards, DOWP Snowboarding Group,Franco SnowShapes, Follett Snowboarding Co., GROM Co Snowboards, L2R Snowboards, Marhar Snowboards, RENOUN Ski Company, Rodin, Sego Skis,Vishnu Freeski.

Backcountry ExperienceBackcountry Experience Heads Back to the Show with Emphasis on Education, Communication, Safety Seminars and Awareness
The Backcountry Experience exhibit will return for 2015 with a focus on what it takes to outfit consumers with the best in backcountry hardgoods and accessories while delivering the “Must Know” of safety information and protocol. This gives attendees, backcountry buyers and media the chance to see AT products and splitboards, along with beacons, poles, probes, shovels, skins, backpacks and airbags all in one place. Stay tuned to SIAsnowshow.com/backcountry for Seminar, Q-and-A, and panel discussion dates and times. Presented by AIRE, Backcountry Starts Here and Project Zero.

As Your Shop Accounts Prep, Remind Them to Visit the Curated Section at SIAsnowshow.com to Get a Focused View of Every Category Represented at the 2015 Snow Show

Under the massive roof of the Colorado Convention Center, thousands of brands are represented at the SIA Snow Show, many serving various snow sports disciplines. We’ve zoomed a sharp focus on several specialized categories featured at the show, assembling a category-specific curated overview. For each business segment you’ll find a list of industry statistics, show exhibits, special events and SIA attendee testimonials. Our aim is to provide you with an organized and detailed look at the most important categories in snow sports, for today and tomorrow. SIAsnowshow.com/curated


Successful Show Veterans Know That to Meet your Goals at the Show, Planning is Key

Summit Ski & SnowboardThe 2015 Snow Show is approaching fast. With just 37 days until we head to Denver, have you thought about how you’re going to organize your time at the Show? After many years of seeing retailers have a successful Show using many different approaches, one thing we all know for sure is that a little planning and organization go a long way toward getting your goals met. To hear how a successful retailer who is a long-time Snow Show veteran makes the most of his time, Teddy Schiavoniwe checked in with Teddy Schiavoni, owner of Summit Ski and Snowboard in Framingham MA, and Adam McCoy, owner of Hidden Wave Boardshop in Burlington WA. Here are some highlights:

SIA: After many years coming to the Show, you’ve got your approach down to a science. In general, how do you organize your time at the Show?
Teddy: I try to schedule my appointments on the show floor in the same area for efficiency. For example, all of my snowboard appointments will be on the same day. In doing so, I remain in close proximity to all the other brands and am able to keep the vibe of what’s going on in the snowboard world as I move between suppliers. Once I leave that area and move on to something else…better have taken great notes!

SIA: How important is planning in advance to help you meet your goals at the Show?
Adam: We do 80% of our buy at the Show, so we cram in as many appointments as we can. I remember when we first started coming to the Show, we spent half our time getting lost and not knowing where to go next so we learned quickly that planning is key. We check everything out beforehand and use all the Show tools available. Anything we can get our hands on to help navigate the Show is really helpful. Now we have it down to an automatic plan we do every year and it works great for us. But in those first few years it took a lot of planning to get to where we are now. I’d say use anything you can to arrive informed so you can enjoy your time once you’re at the Show.

There are many approaches to working the Show, but there’s no question that having a plan in mind helps you reach your goals. We have many ways to help, including the SIA/Show App, which has a scheduler and interactive floor plan. In addition, Suppliers can access the Exhibitor Dashboard to check sales leads and manage their information appearing in the Exhibitor Brand Search. Retailers can access the Exhibitor Brand Search, Interactive Floor Plan, or the SIA/Show App to find an Exhibitor on the floor, read press releases, keep track of exhibitors you want to visit at the show and organize sessions and appointments with your own calendar.

Retailers can also plan ahead by visiting the Curated View of Snow Sports at SIAsnowshow.com to find an overview of trends to watch for in every category. More in-depth information can be found in the Sneak Peak New Product Directory to help you get an overview of the product lines before you head to the Show.

Last but not least, schedule time for some education at the SIA Snow Show with the many seminars being offered. New this year on Wednesday, January 28 (before the Show opens) INUDUSTRY + INTELIGENCE, offers you and your staff insight on the latest consumer behavior, retail data, digital marketing, social media and customer connection trends. Don’t miss out!

Visit SIAsnowshow.com to find many more ways to help you plan your best Show ever!


Exhibitor Snow Show Need-To-Know List:

1.Register Now!
Remember, Your SIA Snow Show badges may be picked up onsite beginning Tuesday, January 27th at 8A. Register Your Staff and Reps Now! On-Snow Demo badges will be available beginning January 29 at 1P.

2. Exhibitor Services ManualThe Exhibitor utilities discount deadline is coming up – place your order by Jan 5 to save!
The Exhibitor Services Manual provides complete information on the Show including move-in and out details, electricity, carpet, order forms for any services you may need in your exhibit, and more. Please note that you can receive discounts for some orders if they are placed by the early deadline date of January 5, 2015, and additional discounts are available if you submit your order online. After reviewing the manual, if you need any additional information, please feel free to contact us at 703-556-9020 or your SIA Regional Sales and Marketing Manager.

3. Invite The Buyer and Reps You’d Like To See at the Show
Dan SullivanYour individual support is so important to building the Show’s continuing success, strength and community. And of course, having your reps and buyers attend is critical to creating the best Show ever. Please send your buyers and reps a personal invite to the Show and let them know you’d like them to be there. “All suppliers should be very eager to proactively invite both their retailers and sales representatives to the SIA Snow Show,” saidDan Sullivan, sales director atRome Snowboards. “Personally reaching out to your customer, and letting them know that you want them to attend the Show, goes a long way. It’s in the best interest of suppliers to do this as we all want busy booths. It’s also in the best interest of retailers to attend the Snow Show because there is no other single location where they are going to see all the new snow products, all brands, and many company principals in one four day period.”
It’s easy – click here for sample emails and postcards you can copy or download. Even easier - you can even have us send your invites to our database, which includes 10,000+ emails for key reps and retailers. Click here to find out more!

4. Access Loads of Perks and Benefits for Exhibitors:
Colorado Ski Country USADid You Know? We’ve made every effort to make the Show more cost effective for exhibitors with many complimentary services including day care, free WiFi, Opening Morning coffee, Happy Hours Thursday and Friday in the Center Food Court, as well as complimentary Booth Cleaning, Carpeting, and Cartload Service for small exhibitors on Tuesday, January 27 and Wednesday, January 28.

5. Don't forget the Free Skiing and Riding! For a sixth year, SIA and Colorado Ski Country USA (CSCUSA) are partnering to give Registered Show Attendees three lift ticket vouchers along with their Show badge that can be used any of the five days after the SIA Snow Show. Click here to find out more about free skiing and riding through CSCUSA.


Get The Word Out About Your Brand – Be Sure to Take Advantage of These Show PR Tips:

Upload your releases to the Digital Press Room:
The Digital Press Room, accessed through the Supplier Dashboard, is now open, offering you a paperless space to upload your press releases, product information, images and more. Media begin using the Digital Press Room starting in December and continue to refer back after the Show. *No paper press kits or USB/memory keys are allowed onsite in the Show Press Room.

Upload images to the Sneak Peak/New Product Directory:
Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of the 2015/16 season's new and innovative "It" products. Get your brand noticed by uploading your images to the Sneak Peak/New Product Directory through the Supplier Dashboard.

Update your listing on the Interactive Floor Plan:
Make sure your booth listing/footprint has all the basics that come free. Logo insert and catalog or show documents upload is available. Over 30,000 user sessions occur before and after the Show. Don't ignore this high traffic resource! Log in through the Exhibitor Dashboard to check your listing today.
Consider one of the 14 upgrades available to get your company listed as a “Featured Exhibitor.” Contact Chris Semon at CSemon@snowsports.org.

Submit your Events for inclusion on SIAsnowshow.com and Show App:
Submit your Special Event Notification Form to have your event included on our website, Interactive Show Planner, on the SIA Snow Show App and pushed out to retailers and media. Questions? Contact Lindsey Auer at LAuer@snowsports.org.

Follow #SIA15 on Facebook, Twitter and Instagram 
Follow the 2014 SIA Snow Show by using #SIA15 and #SIA15demo for the On-Snow Demo/Ski-Ride Fest at Copper Mountain and #SIA15intel for Industry + Intelligence. Be sure to check out SIA’s FacebookTwitter, Instagram, Vimeo and SIAsnowshow.com for the latest Show information!

Don’t forget to download the SIA/Show App!
SIA/Show AppThe SIA/Show app, which is accessed directly from the SIA app, features interactive floor maps for the Snow, exhibitor listings, Show scheduling, social media feeds, downtown Denver restaurant/bar listings, full educational seminar listings and speakers, events and On-Snow Demo info. It’s all the #SIA15 info you need in the palm of your hand - download it now!

*If you’ve already downloaded the SIA/Snow Show App, be sure to login to create appointment scheduling with the interactive floor plan. It you’re not using the scheduler tool, enter the App as a “Guest”.

Get the Word Out to Media Before the Show:
The first release of the 2015 SIA Snow Show pre-registered media list is available. Download it here: Pre-Registered Media List as of December 16. This list of pre-registered media will continue to grow in January closer to the Show, when many media choose to register. I will be sending an updated list on January 6, 2015 and right before the Show. Take the time to research the writers and media outlets on this list to decide which will find your company, products and news relevant and then use it to target your pitches and booth invites.

Check Out The PR Webinar:
Did you miss SIA’s PR webinar reviewing all of the PR and marketing opportunities available at the Snow Show? Check out these free downloads to share with your staff:
PDF Version
PPT with Recording
Please  let us know if you have any questions about what was covered. Detailed info about what is outlined in the presentation is in the Exhibitor PR Kit and Exhibitor Exposure PDF.

Secure Your Spot in the 2015 SIA Snow Show TV Special only on Universal Sports Network

Universal Sports NetworkUniversal Sports presents 2015 SIA Snow Show, an exclusive, one-hour TV program featuring the latest trends, technologies, product lines and fashion from inside the industry's largest trade show. Airing Friday, February 20, 2015, from 8 to 9 PM ET, 2015 SIA Snow Show will take snow sports enthusiasts behind-the-scenes connecting them with the newest products from industry manufacturers. To guarantee your brand a spot in this must-watch consumer guide, please contact Kevin Johnson at Kevin.Johnson@nbcuni.com or (212) 664-5215.


Bro’d To SIA Returned for 2015 With NEW Canadian SBC Business “Road To SIA” Contest Added

Bro'd to SIALucky Shop Employees Will Win a Trip To The Show Through Skiing Magazine, Transworld Business and SBC Business
Stay tuned – results of the 2015 Bro’d to SIA contest will soon be in and the winners will be announced by SIA, TransWorld Business and Skiing Magazine in January. One lucky shop employee chosen by each publication, ages 21-25 only, will win an all access trip to the 2015 SIA Snow Show.

The winner will get air, hotel and an all-access pass to the Show and the On-Snow Demo for three nights between January 29 and February 3, 2015, giving them a chance to learn more about the sport you love, meet the people behind the brands you carry, and learn more about SIA.
 
Bro'd to SIAA new addition this year is the “Road to SIA” contest from SBC Business. Similar to the Bro’d, two lucky shop employees who haven’t attended SIA before will get the chance to take on the industry in Denver. This contest is ended December 17, stay posted for updates on this year’s winners from the Next Generation and our friends up north to help build a career and enhance existing ones in the ski/snowboard industry, because the road to a better understanding of what goes on behind the curtain begins at SIA.

Interested In Participating in the Shmooz?

Malakye.comMalakye.com and SIA are anticipating a great Shmooz at the Show, bringing industry employment opportunities directly to the source. The Shmooz, Malakye's version of a job fair and professional networking event, brings together some of the most coveted brands in the snow sports industry to meet enthusiastic jobseekers. It’s free for both exhibitors and attendees and is located in a high-traffic area of the convention center. It’s a great way for companies to find new talent for current and or future job opportunities – if your company would like to be involved, click here or email Chad@malakye.com.

Drop in on this year’s SNOWDOWN during the Show

SNOWDOWN, in partnership with AEG Live, is proud to announce the 5th annual SNOWDOWN! This is THE SIA Snow Sports Show celebration & concert featuring performances by hip hop spitter Yelawolf & one of EDM’s hottest live shows, Keys N Krates! SNOWDOWN 2015 will be hosted by snow industry veteran professional snowboarder Danny Kass & TV personality Dingo.  This year, the music & snow industry's elite will join forces to celebrate SIA trade show with SNOWDOWN at the Exdo Event Center on Saturday, January 31st 2015.

After the success of SNOWDOWN 2014 with Juicy-J and RL Grime, we are excited to give event goers an even better multi-room festival style experience at one of Denver’s most versatile event spaces located in the heart of the vibrant RiNo Art District. With the collaborative efforts of experiential marketing agency IRIS inc. AEG Live & Grenade Gloves, SNOWDOWN will prove to be the winter concert experience you will not want to miss! Learn more at www.snowdownsia.com

Interested in sponsorship and a unique way to host your clients, buyers, and affiliates? Inquire here

Questions? Contact us about anything. We would love to hear from you. Contact us

#snowdownsia, Follow us on Facebook, Follow us on Twitter

TICKETS ON SALE NOW - www.snowdownsia.com


The SIA Show Newsletter is sponsored by Dupont Teflon® Fabric Protector Shield & Clean Portfolio.



 

 

 

 

Start Planning Now For INDUSTRY + INTELLIGENCE (#SIA15intel) – Don’t Miss This Opportunity to Spend a Day Focused on Education and Inspiration

Amy PurdyGet out your calendar and start planning because January 28th’s INDUSTRY + INTELLIGENCE daylong educational event is your can’t miss opportunity to gain insight into the latest trends, consumer behavior, retail data, design/production, digital marketing, social media, and customer connection.

INDUSTRY + INTELLIGENCE will also include two renowned keynote speakers; top ranked US adaptive snowboarder, three-time World Cup Para-Snowboard winner and 2014 Paralympic Bronze Medalist, Amy Purdy, presenting The Power of Imagination, as well as author/motivational speaker, Brad Montgomery, who will present Happiness Improves Bottom Line Performance during a lunchtime keynote (lunch is provided).

The INDUSTRY + INTELLIGENCE seminar schedule begins with the highly popular Category Research Seminars presented by SIA’s Director of Research, Kelly Davis. Davis will also share the initial results of the Downhill Consumer Intelligence Project (DCIP), a groundbreaking new view into snow sports consumer behavior that will enhance participants’ understanding of the market and help them make decisions for the season and beyond.

The detailed list of INDUSTRY + INTELLIGENCE breakout sessions include seminars on increasing sales, connecting with customers, strategic use of social media, product development and more. Highlights include the Wealthy Retailer series, which offers a free assessment at the beginning of the day and then guide retailers through various tracks that will help them improve their bottom lines and decision making; the Birds and the Bees of Production series will give production professionals strategies for brand creation and product design; and Growing Snow Sports- Attracting Today’s Time-Starved Consumer and How Do We Increase Sales will feature SIA President David Ingemie joined by industry leaders from the retailer, rep, resort and supplier communities. They will host a panel representing all four areas of the industry to discuss the current climate of our market and how to best prepare for the years ahead.

Additional information and updates can be found at the INDUSTRY + INTELLIGENCE section of the Snow Show website at SIAsnowshow.com/jan28. Follow SIA on Facebook and join the conversation about INDUSTRY + INTELLIGENCE on Twitter using #SIA15intel.


With More Than 50 Exhibitors, Sourcing Snow Brings Production and Design Inspiration, Education and Efficiency to the Show Floor

Now in its third year, the 2015 Sourcing Snow Show is bigger than ever, offering over 50 exhibitors, 85% of which represent the fabric and softgoods sectors. Educational seminars have been added in the Sourcing Snow area as well as during Industry + Intelligence on Wed, January 28, specifically to help inspire your production and design staff members. 

“Sourcing Snow has given us the opportunity to interact with a broad range of snow sport and lifestyle brands. The casual atmosphere lends itself well to not only meet with apparel manufacturers, but also other raw material suppliers who have the same eco-friendly approach as Sympatex,” commented Stephen Kerns, VP & GM of Sympatex.

SIA Sourcing Snow Preview GuideAdditional information and a complete 2015 Sourcing Snow exhibitor list can be found at SIAsnowshow.com/sourcing. Also new this year is the pre-show Sourcing Snow Guide, featuring contact listings for all exhibitors to date. Download the guide here

SOURCING SNOW: JANUARY 29 – FEBRUARY 1, 2015
Thursday, January 29   9A – 6P
Friday, January 30   9A – 6P
Saturday, January 31   9A – 6P
Sunday, February 1   9A – 1P


New Seminars to be presented within Sourcing Snow include:

  • Picking the Right Line with Your Intellectual Property Strategy
  • Outside-In Planning: Tools and Techniques for Strategic Line Planning
  • Tools for the Fuzzy Front End of Product Development
  • Confused about Durable Water Repellents (DWR)? Come and Learn What You Need to Know

Textile Insight Trend Setters 2014
Seminars During Industry + Intelligence, Jan 28:

  • The Birds and Bees of Brand Creation & Brand Protection
  • The Birds and Bees of Product Design and Technology Protection

Take a look at the Nov/Dec issue of Textile Insight for the "Trend Setters of 2014" including a section on Sourcing Snow.

Register your staff for the industry's one-stop shop at SIAsnowshow.com/sourcing. See you in Denver!

Make The Most of Your Time - Register Now for the On-Snow Demo/Ski-Ride Fest

The On-Snow Demo is right around the corner, and that means it’s time to register and book your lodging! Our new Demo pricing structure will allows you to choose your options a la carte – but you must register in advance to get these options!

The 3-tiered pricing options include lift tickets, transportation and food, starting at $15 for a basic package, including a 2-day lift ticket and Monday night happy hour. Click here for more details on registration and pricing optionsTiered pricing packages are only available with pre-registration. Onsite registration package, or Blue Square, is priced at $75.

On-Snow Demo Pricing Chart

The On-Snow Demo is presented in conjunction with the Western Winter Sports Reps Association (WWSRA). To get the latest on this year’s Demo, we checked in with WWSRA’s Cami Garrison:

SIA: Now that you have one year at Copper under your belt, what would you say were the biggest successes from last year?
CG: Moving any event, particularly one the size of the On-Snow Demo/Ski-Ride Fest, is never a simple or easy process and we all truly loved being at Winter Park.  However, looking back we feel like we by far exceeded the standards that were set at Winter Park in moving the event to Copper. For the reps and the attendees it took getting to know a new mountain, but we felt like the staff at Copper helped make the transition smooth and easy for everyone with very few major challenges.  We also survived a 33" dump two days before the event and while that makes for amazing conditions and great testing, it makes setting up a demo incredibly challenging! 

SIA: What were the biggest benefits you found of the new location?  
CG: Copper definitely has better base area accommodations when it comes to and event of the size. Utilizing the Copper Conference center for boot demos, registration, lunches and happy hour allowed for a self-contained event that was easy to navigate. 

SIA: Any changes you’re making this year based on knowledge from last year, or just improvements in general?
CG: Lots of little tweaks have been made, probably too many to mention and the first year of an event in any location is a huge learning experience.  Most changes won't be noticed by the attendees and exhibitors and that is the goal, producing an easy, seamless event. Although, I'd say the biggest change that attendees will find is the AT/Tele lot is now located to the West of the American Flyer lift situated between the Alpine Ski & Snowboard lots.  Also, DIN registration for skiers will be available down in Denver near the SIA registration desk so attendees can pick up their badges and get this done without having to waste time up at Copper! 

SIA: What are you most looking forward to at the Demo  - what are you most excited about?  
CG: I'd say I'm most excited about the addition of the Rhythm Rally Banked Slalom being hosted by Adaptive Action Sports!  This is going to be such a fun event and will help to raise money and awareness for AAS. 

The Rhythm Rally, benefitting Adaptive Action Sports (AAS), is a banked slalom that includes teams of five with a minimum of one woman per team. Race registration begins December 15 at www.adacs.org and open to the public, but registration priority will be given to Demo attendees. AAS will also host a post-race party at Copper’s Incline Bar & Grill with a special musical guest. Adaptive Action Sports, based in Copper Mountain was co-founded by U.S. Paralympic snowboarder Amy Purdy in 2005. AAS encourages individuality and creativity in participants, while building independence and self-confidence through action sports. Amy Purdy will also be a keynote speaker at the Snow Show’s INDUSTRY + INTELLIGENCE gathering on Jan. 28th.

Book Your Lodging Now for the On-Snow Demo Ski/Ride Fest & Register!

Hotels are selling out quickly – book now for your first choice of rooms and locations. Click here for On-Snow Demo hotel rates and reservations!

Register nowfor the 2015 On-Snow Demo Ski/Ride Fest* at Copper Mountain Resort:
New for 2015, we’re offering a la carte pricing, so you can pay for only what you’ll use.

Contact WWSRA’s Cami Garrison at Cami@wwsra.com to exhibit at the 2015 On-Snow Demo.
*Demo testing only open to buyers and media

Nordic Community Gears Up For Another Great Show and On-Snow Demo

Nordic CenterIt’s shaping up to be a great year for Nordic at the Show. A big change the Nordic community will notice is the addition of a new Nordic Center support area on the Show floor. This area, located in the heart of the hardgoods section, will be staffed during Show hours to help buyers and media easily learn about and navigate the Nordic offerings at the Show. “This will be a great place for retailers who may be new to Nordic or considering adding Nordic to ask questions and find out who to talk to,” said Reese Brown, SIA’s Nordic director. “We’ll have stats, data, videos and information that will give buyers and media a great place to start and get an overview of the category. It really speaks to SIA’s commitment to the Nordic category that we will now have this greater presence on the Show floor. I’m very excited about it.”



After the Show the Nordic Demo, held in conjunction with Cross Country Ski Areas Association (CCSAA), offers an incredible opportunity for buyers to try everything they’ve seen. After a hugely successful first year at Copper Mountain, Nordic enthusiasts are looking forward to the easily accessible loops and huge volume of Nordic gear to try at the Demo for 2015. “That was the best thing that we found at Copper; it was such a beneficial set-up,” Brown said. “It worked really well for us to have these nice short loops so that people could try multiple types of equipment and get it all done really efficiently. Shops who were looking at both Nordic and Alpine were able to try everything in a short amount of time.”

In conjunction with the On-Snow Demo/Ski-Ride Fest, the Nordic Demo launches the trends, innovations, culture and energy of the Nordic market. Retailers and media will experience complete product lines of 2015/2016 technology for skate skiing, classic cross country, touring and snowshoeing, featuring close to 1,000 leading snow sports brands. The Nordic Demo features short test loops, a 5K-loop, varied terrain and well-groomed park for testing.

“The terrain is great for testing, a few hills, some flats. It was really great to be able to compare so much equipment side-by-side. Definitely worth coming,” said Adam Jonson of Pioneer Mountaineering.

Nordic Demo attendees will also enjoy hosted breakfasts, lunches and several educational seminars presenting great ideas and takeaways that retailers can implement back at their shops. The first seminar will be offered on Monday, February 2 at 8:30AM, entitled The State of the Nordic Market and presented by SIA’s Director of Research Kelly Davis.  The seminar will give retailers an understanding of current market trends to help grow their business. For updates and a complete Nordic Demo schedule, check SIAsnowshow.com/nordicdemo  regularly.

"Copper has a nice mix of terrain to test track, skate and metal edged cross country skis in a very efficient manner.  Teaming up with our alpine counterparts gives retailers the ability to easily test products in one convenient place and that’s good for everyone,” said Ryan Green of Rossignol.  

New Demo pre-registration pricing options allow attendees to customize their experience by paying for specific services. The 3-tiered pricing options include lift tickets, transportation and food, starting at $15 for a basic package, including a 2-day lift ticket and Monday night happy hour. Click here for more details on registration and pricing options. Tiered pricing packages are only available with pre-registration –onsite registration package, or Blue Square, is priced at $75.

On-Snow Demo Pricing Chart

For more information regarding Nordic brands exhibiting at the Show, Nordic seminars, the Nordic Demo, hotels and travel go to SIAsnowshow.com. For 24/7 updates on all things 2015 Snow Show, check SIA’s Latest and follow SIA on Twitter, Facebook and Instagram. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15intel and #SIA15demo to join the conversation.

Category-Specific Exhibits Offer Side-By-Side Views of Hundreds of Brands, Giving Attendees the Ability to Make Informed, Efficient Decisions

Rental World/Backshop Garage and Uniform GalleryRental World/Backshop Garage and Uniform Gallery Offers Over 50 Exhibitors and Great Seminars to Help Make Rental Buying Easy
Rental World/Backshop Garage & Uniform Gallery, presented by SAM Magazine, features over 50 exhibitors showcasing the latest hardgoods rental equipment, displays and accessories, backshop tools and uniforms for buyers, resorts and media and capture an exclusive view of these key categories. The Rental World Seminar for 2015 includes an Industry Power Panel - presented by SAM Magazine, Friday, January 29, 1P, and Fitting Rental Boots (Ski/Snowboard): SAM MagazineThe 5-Minute Miracle - Boot fit gurus reveal how to get renters into the right size and right frame of mind in the most efficient way possible. For questions, please contact Ingrid Niehaus at INiehaus@snowsports.org.

CRAFT@SIA Returns for 2015 With Many New Brands and Great Innovative, Handcrafted Spirit
CRAFT @ SIACRAFT @ SIA exhibit returns for 2015 to showcase small handcrafted brands and serve again as a hub for innovative ideas and local flavor. In addition, CRAFT @ SIA will host Craft Brew Nights on Friday and Saturday where craft beers will start flowing at 5PM. The current list of CRAFT @ SIA exhibitors include 7 Mile Skis, Big Wood Ski, Cantakerous Snowboards, DOWP Snowboarding Group,Franco SnowShapes, Follett Snowboarding Co., GROM Co Snowboards, L2R Snowboards, Marhar Snowboards, RENOUN Ski Company, Rodin, Sego Skis,Vishnu Freeski.

Backcountry ExperienceBackcountry Experience Heads Back to the Show with Emphasis on Education, Communication, Safety Seminars and Awareness
The Backcountry Experience exhibit will return for 2015 with a focus on what it takes to outfit consumers with the best in backcountry hardgoods and accessories while delivering the “Must Know” of safety information and protocol. This gives attendees, backcountry buyers and media the chance to see AT products and splitboards, along with beacons, poles, probes, shovels, skins, backpacks and airbags all in one place. Stay tuned to SIAsnowshow.com/backcountry for Seminar, Q-and-A, and panel discussion dates and times. Presented by AIRE, Backcountry Starts Here and Project Zero.

As Your Shop Accounts Prep, Remind Them to Visit the Curated Section at SIAsnowshow.com to Get a Focused View of Every Category Represented at the 2015 Snow Show

Under the massive roof of the Colorado Convention Center, thousands of brands are represented at the SIA Snow Show, many serving various snow sports disciplines. We’ve zoomed a sharp focus on several specialized categories featured at the show, assembling a category-specific curated overview. For each business segment you’ll find a list of industry statistics, show exhibits, special events and SIA attendee testimonials. Our aim is to provide you with an organized and detailed look at the most important categories in snow sports, for today and tomorrow. SIAsnowshow.com/curated


Successful Show Veterans Know That to Meet your Goals at the Show, Planning is Key

Summit Ski & SnowboardThe 2015 Snow Show is approaching fast. With just 37 days until we head to Denver, have you thought about how you’re going to organize your time at the Show? After many years of seeing retailers have a successful Show using many different approaches, one thing we all know for sure is that a little planning and organization go a long way toward getting your goals met. To hear how a successful retailer who is a long-time Snow Show veteran makes the most of his time, Teddy Schiavoniwe checked in with Teddy Schiavoni, owner of Summit Ski and Snowboard in Framingham MA, and Adam McCoy, owner of Hidden Wave Boardshop in Burlington WA. Here are some highlights:

SIA: After many years coming to the Show, you’ve got your approach down to a science. In general, how do you organize your time at the Show?
Teddy: I try to schedule my appointments on the show floor in the same area for efficiency. For example, all of my snowboard appointments will be on the same day. In doing so, I remain in close proximity to all the other brands and am able to keep the vibe of what’s going on in the snowboard world as I move between suppliers. Once I leave that area and move on to something else…better have taken great notes!

SIA: How important is planning in advance to help you meet your goals at the Show?
Adam: We do 80% of our buy at the Show, so we cram in as many appointments as we can. I remember when we first started coming to the Show, we spent half our time getting lost and not knowing where to go next so we learned quickly that planning is key. We check everything out beforehand and use all the Show tools available. Anything we can get our hands on to help navigate the Show is really helpful. Now we have it down to an automatic plan we do every year and it works great for us. But in those first few years it took a lot of planning to get to where we are now. I’d say use anything you can to arrive informed so you can enjoy your time once you’re at the Show.

There are many approaches to working the Show, but there’s no question that having a plan in mind helps you reach your goals. We have many ways to help, including the SIA/Show App, which has a scheduler and interactive floor plan. In addition, Suppliers can access the Exhibitor Dashboard to check sales leads and manage their information appearing in the Exhibitor Brand Search. Retailers can access the Exhibitor Brand Search, Interactive Floor Plan, or the SIA/Show App to find an Exhibitor on the floor, read press releases, keep track of exhibitors you want to visit at the show and organize sessions and appointments with your own calendar.

Retailers can also plan ahead by visiting the Curated View of Snow Sports at SIAsnowshow.com to find an overview of trends to watch for in every category. More in-depth information can be found in the Sneak Peak New Product Directory to help you get an overview of the product lines before you head to the Show.

Last but not least, schedule time for some education at the SIA Snow Show with the many seminars being offered. New this year on Wednesday, January 28 (before the Show opens) INUDUSTRY + INTELIGENCE, offers you and your staff insight on the latest consumer behavior, retail data, digital marketing, social media and customer connection trends. Don’t miss out!

Visit SIAsnowshow.com to find many more ways to help you plan your best Show ever!


Exhibitor Snow Show Need-To-Know List:

1.Register Now!
Remember, Your SIA Snow Show badges may be picked up onsite beginning Tuesday, January 27th at 8A. Register Your Staff and Reps Now! On-Snow Demo badges will be available beginning January 29 at 1P.

2. Exhibitor Services ManualThe Exhibitor utilities discount deadline is coming up – place your order by Jan 5 to save!
The Exhibitor Services Manual provides complete information on the Show including move-in and out details, electricity, carpet, order forms for any services you may need in your exhibit, and more. Please note that you can receive discounts for some orders if they are placed by the early deadline date of January 5, 2015, and additional discounts are available if you submit your order online. After reviewing the manual, if you need any additional information, please feel free to contact us at 703-556-9020 or your SIA Regional Sales and Marketing Manager.

3. Invite The Buyer and Reps You’d Like To See at the Show
Dan SullivanYour individual support is so important to building the Show’s continuing success, strength and community. And of course, having your reps and buyers attend is critical to creating the best Show ever. Please send your buyers and reps a personal invite to the Show and let them know you’d like them to be there. “All suppliers should be very eager to proactively invite both their retailers and sales representatives to the SIA Snow Show,” saidDan Sullivan, sales director atRome Snowboards. “Personally reaching out to your customer, and letting them know that you want them to attend the Show, goes a long way. It’s in the best interest of suppliers to do this as we all want busy booths. It’s also in the best interest of retailers to attend the Snow Show because there is no other single location where they are going to see all the new snow products, all brands, and many company principals in one four day period.”
It’s easy – click here for sample emails and postcards you can copy or download. Even easier - you can even have us send your invites to our database, which includes 10,000+ emails for key reps and retailers. Click here to find out more!

4. Access Loads of Perks and Benefits for Exhibitors:
Colorado Ski Country USADid You Know? We’ve made every effort to make the Show more cost effective for exhibitors with many complimentary services including day care, free WiFi, Opening Morning coffee, Happy Hours Thursday and Friday in the Center Food Court, as well as complimentary Booth Cleaning, Carpeting, and Cartload Service for small exhibitors on Tuesday, January 27 and Wednesday, January 28.

5. Don't forget the Free Skiing and Riding! For a sixth year, SIA and Colorado Ski Country USA (CSCUSA) are partnering to give Registered Show Attendees three lift ticket vouchers along with their Show badge that can be used any of the five days after the SIA Snow Show. Click here to find out more about free skiing and riding through CSCUSA.


Get The Word Out About Your Brand – Be Sure to Take Advantage of These Show PR Tips:

Upload your releases to the Digital Press Room:
The Digital Press Room, accessed through the Supplier Dashboard, is now open, offering you a paperless space to upload your press releases, product information, images and more. Media begin using the Digital Press Room starting in December and continue to refer back after the Show. *No paper press kits or USB/memory keys are allowed onsite in the Show Press Room.

Upload images to the Sneak Peak/New Product Directory:
Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of the 2015/16 season's new and innovative "It" products. Get your brand noticed by uploading your images to the Sneak Peak/New Product Directory through the Supplier Dashboard.

Update your listing on the Interactive Floor Plan:
Make sure your booth listing/footprint has all the basics that come free. Logo insert and catalog or show documents upload is available. Over 30,000 user sessions occur before and after the Show. Don't ignore this high traffic resource! Log in through the Exhibitor Dashboard to check your listing today.
Consider one of the 14 upgrades available to get your company listed as a “Featured Exhibitor.” Contact Chris Semon at CSemon@snowsports.org.

Submit your Events for inclusion on SIAsnowshow.com and Show App:
Submit your Special Event Notification Form to have your event included on our website, Interactive Show Planner, on the SIA Snow Show App and pushed out to retailers and media. Questions? Contact Lindsey Auer at LAuer@snowsports.org.

Follow #SIA15 on Facebook, Twitter and Instagram 
Follow the 2014 SIA Snow Show by using #SIA15 and #SIA15demo for the On-Snow Demo/Ski-Ride Fest at Copper Mountain and #SIA15intel for Industry + Intelligence. Be sure to check out SIA’s FacebookTwitter, Instagram, Vimeo and SIAsnowshow.com for the latest Show information!

Don’t forget to download the SIA/Show App!
SIA/Show AppThe SIA/Show app, which is accessed directly from the SIA app, features interactive floor maps for the Snow, exhibitor listings, Show scheduling, social media feeds, downtown Denver restaurant/bar listings, full educational seminar listings and speakers, events and On-Snow Demo info. It’s all the #SIA15 info you need in the palm of your hand - download it now!

*If you’ve already downloaded the SIA/Snow Show App, be sure to login to create appointment scheduling with the interactive floor plan. It you’re not using the scheduler tool, enter the App as a “Guest”.

Get the Word Out to Media Before the Show:
The first release of the 2015 SIA Snow Show pre-registered media list is available. Download it here: Pre-Registered Media List as of December 16. This list of pre-registered media will continue to grow in January closer to the Show, when many media choose to register. I will be sending an updated list on January 6, 2015 and right before the Show. Take the time to research the writers and media outlets on this list to decide which will find your company, products and news relevant and then use it to target your pitches and booth invites.

Check Out The PR Webinar:
Did you miss SIA’s PR webinar reviewing all of the PR and marketing opportunities available at the Snow Show? Check out these free downloads to share with your staff:
PDF Version
PPT with Recording
Please  let us know if you have any questions about what was covered. Detailed info about what is outlined in the presentation is in the Exhibitor PR Kit and Exhibitor Exposure PDF.

Secure Your Spot in the 2015 SIA Snow Show TV Special only on Universal Sports Network

Universal Sports NetworkUniversal Sports presents 2015 SIA Snow Show, an exclusive, one-hour TV program featuring the latest trends, technologies, product lines and fashion from inside the industry's largest trade show. Airing Friday, February 20, 2015, from 8 to 9 PM ET, 2015 SIA Snow Show will take snow sports enthusiasts behind-the-scenes connecting them with the newest products from industry manufacturers. To guarantee your brand a spot in this must-watch consumer guide, please contact Kevin Johnson at Kevin.Johnson@nbcuni.com or (212) 664-5215.


Bro’d To SIA Returned for 2015 With NEW Canadian SBC Business “Road To SIA” Contest Added

Bro'd to SIALucky Shop Employees Will Win a Trip To The Show Through Skiing Magazine, Transworld Business and SBC Business
Stay tuned – results of the 2015 Bro’d to SIA contest will soon be in and the winners will be announced by SIA, TransWorld Business and Skiing Magazine in January. One lucky shop employee chosen by each publication, ages 21-25 only, will win an all access trip to the 2015 SIA Snow Show.

The winner will get air, hotel and an all-access pass to the Show and the On-Snow Demo for three nights between January 29 and February 3, 2015, giving them a chance to learn more about the sport you love, meet the people behind the brands you carry, and learn more about SIA.
 
Bro'd to SIAA new addition this year is the “Road to SIA” contest from SBC Business. Similar to the Bro’d, two lucky shop employees who haven’t attended SIA before will get the chance to take on the industry in Denver. This contest is ended December 17, stay posted for updates on this year’s winners from the Next Generation and our friends up north to help build a career and enhance existing ones in the ski/snowboard industry, because the road to a better understanding of what goes on behind the curtain begins at SIA.

Interested In Participating in the Shmooz?

Malakye.comMalakye.com and SIA are anticipating a great Shmooz at the Show, bringing industry employment opportunities directly to the source. The Shmooz, Malakye's version of a job fair and professional networking event, brings together some of the most coveted brands in the snow sports industry to meet enthusiastic jobseekers. It’s free for both exhibitors and attendees and is located in a high-traffic area of the convention center. It’s a great way for companies to find new talent for current and or future job opportunities – if your company would like to be involved, click here or email Chad@malakye.com.

Drop in on this year’s SNOWDOWN during the Show

SNOWDOWN, in partnership with AEG Live, is proud to announce the 5th annual SNOWDOWN! This is THE SIA Snow Sports Show celebration & concert featuring performances by hip hop spitter Yelawolf & one of EDM’s hottest live shows, Keys N Krates! SNOWDOWN 2015 will be hosted by snow industry veteran professional snowboarder Danny Kass & TV personality Dingo.  This year, the music & snow industry's elite will join forces to celebrate SIA trade show with SNOWDOWN at the Exdo Event Center on Saturday, January 31st 2015.

After the success of SNOWDOWN 2014 with Juicy-J and RL Grime, we are excited to give event goers an even better multi-room festival style experience at one of Denver’s most versatile event spaces located in the heart of the vibrant RiNo Art District. With the collaborative efforts of experiential marketing agency IRIS inc. AEG Live & Grenade Gloves, SNOWDOWN will prove to be the winter concert experience you will not want to miss! Learn more at www.snowdownsia.com

Interested in sponsorship and a unique way to host your clients, buyers, and affiliates? Inquire here

Questions? Contact us about anything. We would love to hear from you. Contact us

#snowdownsia, Follow us on Facebook, Follow us on Twitter

TICKETS ON SALE NOW - www.snowdownsia.com


The SIA Show Newsletter is sponsored by Dupont Teflon® Fabric Protector Shield & Clean Portfolio.



 

 


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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