Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Stay Connected with SIA and the Show with SIA/Snow Show App.


Get access to vital Snow details, the Floor Plan, Demo Info, Social Media Feeds, and all the year-round SIA benefits and programs.



Download Now

Connect With Us.


Follow #SIA15 and #SIA15demo with our social feed and join the entire snow sports industry.


Get Connected
01/31/2014

WSI develops high tech undersuit for the USA SKI JUMPING team


Minnesota-Made Company Gives Ski Jumpers the Edge with special Underwear.

Eagan, MN (January 31, 2014) -- WSI Sports makes innovative base layer clothing and gear for sports like football, baseball, hunting, skiing and all other outdoor activities. They are also the official supplier of the U.S. Ski Jumpers, who will have the advantage of cutting-edge apparel when competing in Sochi this February.

Company founder Joel Wiens says the U.S. Ski Jumping team will be wearing his product in the upcoming Winter Olympics. This includes high tech under suits, apparel and accessories. The products will assure that the athletes stay warm and keep focused on the gold. Wiens says being from Minnesota helped create a better product, "You know, we're right in the heart of it as far as cold weather goes."

The clothing line features a fabric technology called "HEATR®." Wiens says the proprietary mix of material and weave generates heat over specific areas of the body that help absorb and disperse that heat. Wiens says its physics and physiology, "It's a function of understanding the body."

The Ski Jumpers will be wearing a newly developed full body under suit (below) that uses HEATR®fabric through the core muscles groups and their patented WikMax®material through the other parts of the suit. The heated parts of the gear will help the ski jumpers maximize their warmth and blood flow throughout competition, while the WikMax® will keep the athlete dry and focused.

Minnesota Clothing Company Beats Cold, Goes National


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest