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01/15/2013

Polarmax® Introduces New Fabrics and Products for Fall ‘13


New fabrics make for their lightest weight base layer to date

West End, NC (January 13, 2013) -- Polarmax® technical base layers is excited to announce new fabrics and base layers for Fall ’13 at Outdoor Retailer and SIA. Additions to their line will include Travel Silk™ their lightest material to date, at just 2.8oz per square yard, as well two new lines, Micro H1 and Micro H2, which are part of their new All Year Gear category, casual base layers made for everyday wear.

“We are very proud of the products we are debuting at this winter’s shows,” said Bill Kendall, National Sales Director for Polarmax. “Travel Silk represents a lot of hard work and late nights spent by our team perfecting the balance between lightweight materials and performance.

The Micro H1 and Micro H2 are extensions of the fabric Polarmax debuted at Outdoor Retailer Summer Market this past August, which received praise for its superior breathability and amazingly soft hand. Available in two weights, the Micro H1 features a layer of brushed polyester material and the Micro H2 features two layers. Both the Micro H1 and Micro H2 will feature Polarmax’s proprietary Acclimate® Dry moisture wicking and Acclimate® Fresh anti-microbial treatments in a garment that stretches for comfort.

Polarmax’s Travel Silk, Micro H1 and Micro H2 offer a casual base layer that can be worn everywhere from the mountains to soccer practice to tailgate parties with friends.

All new fabrics will be available in men’s and women’s tops and bottoms for Fall ’13.

The complete lineup of new offerings for Fall ‘13:

Travel Silk

Men’s Crew - New lightweight Travel Silk fabric: 100% Acclimate® Dry Polyester at 2.8oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Black and Natural Colors available in S-XXL.

Men’s Pant - New lightweight Travel Silk fabric: 100% Acclimate® Dry Polyester at 2.8oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Black and Natural Colors available in S-XXL.

Women’s Crew - New lightweight Travel Silk fabric: 100% Acclimate® Dry Polyester at 2.8oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Black and Natural Colors available in XS-XL.

Women’s Pant - New lightweight Travel Silk fabric: 100% Acclimate® Dry Polyester at 2.8oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Black and Natural Colors available in XS-XL.

Micro H1

Men’s Crew – New Micro H1 Casual Base Layer. 94% Acclimate® Dry Polyester 6% Lycra at 4.5oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Grey, Orange, Blue, Green Colors available in S-XXL.

Men’s Pant - New Micro H1 Casual Base Layer. 94% Acclimate® Dry Polyester 6% Lycra at 4.5oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Grey Color available in S-XXL.

Women’s Crew - New Micro H1 Casual Base Layer. 94% Acclimate® Dry Polyester 6% Lycra at 4.5oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Grey, Orange, Blue, Green, Purple, Pink Colors available in XS-XL.

Women’s Pant - New Micro H1 Casual Base Layer. 94% Acclimate® Dry Polyester 6% Lycra at 4.5oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Grey, Orange, Blue, Green, Purple, Pink Colors available in XS-XL.

Micro H2
Men’s Crew – New Micro H2 Casual Base Layer. 100% Acclimate® Dry Polyester at 5oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Grey, Royal Blue, Rust, Electric Green Colors available in S-XXL.

Men’s Zip Mock – New Micro H2 Casual Base Layer. 100% Acclimate® Dry Polyester at 5oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Grey Color available in S-XXL.

Unifit Hoodie– New Micro H2 Casual Base Layer. 100% Acclimate® Dry Polyester at 5oz/sq yd. Relaxed fit with stretch and flat seams for comfort along with a drawstring hood and thumb loops. Grey, Royal Blue, Rust, Electric Green, Purple, Black Colors available in XS-XXL.

Men’s Active Tight – New Micro H2 Casual Base Layer. 92% Acclimate® Dry Polyester 8% Lycra at 7.5oz/sq yd. Athletic fit with a 4 way stretch fabric and flat seams for comfort. Black Color available in S-XXL.

Women’s Crew – New Micro H2 Casual Base Layer. 100% Acclimate® Dry Polyester at 5oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Grey, Royal Blue, Rust, Electric Green, Purple Colors available in XS-XL.

Women’s Zip Mock – New Micro H2 Casual Base Layer. 100% Acclimate® Dry Polyester at 5oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Grey Color available in XS-XL.

Women’s V-neck – New Micro H2 Casual Base Layer. 100% Acclimate® Dry Polyester at 5oz/sq yd. Relaxed fit with stretch and flat seams for comfort. Grey and Purple Colors available in XS-XL.

Women’s Active Tight (3/4 Length) – New Micro H2 Casual Base Layer. 92% Acclimate® Dry Polyester 8% Lycra at 7.5oz/sq yd. Athletic fit with a 4 way stretch fabric and flat seams for comfort. Black Color available in XS-XL.

Links:
Polarmax: http://www.Polarmax.com
Polarmax on Facebook: http://www.Facebook.com/polarmax
Social Media Release: http://pitch.pe/11tX4y3

About Longworth Industries
Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax and XGO technical base-layer apparel.  Longworth Industries is the exclusive manufacturer and retail distributor for Opedix.  Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.Polarmax.com


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