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12/20/2012

K2 Snowboarding Unveils Revolutionary Kwicker® Splitboard System


Fast and light integrated set-up fuses innovation and technology to offer the ultimate splitboard experience.

Seattle, WA (December 20, 2012) -- After two years of development, K2 Snowboarding is stoked to reveal their latest push deeper into the backcountry with the Kwicker® Splitboarding System. This fully integrated system (board, boot, and binding) is the lightest and fastest out there and is poised to change the sport of splitboarding with huge leaps forward in weight reduction, transition speed, and overall user-friendly mechanics.

Based on a new evolution of the Clicker binding interface, the proven board hardware of the Voilé system, and leveraging boot function and fit technologies like Boa®Conda and Endo Construction, Kwicker® takes the best of snowboarding innovation and pushes splitboarding into a new era of performance.

“K2 has always been about innovation. At the same time our roots are firmly planted in backcountry riding,” said Hunter Waldron, K2 Snowboarding’s Global Marketing Manager. “As this category gains momentum for us and the industry as a whole, we wanted to not only keep our foot on the gas pedal with our existing Backside tool offerings and Panoramic splitboards, but punch it even harder. We’re not only bringing a lighter, faster system to the core split rider, but also growing the sport with a system that is super simple to use.”

For Waldron’s Q&A with TransWorld Business, check: http://business.transworld.net/117611/features/meet-k2s-kwicker-the-step-in-split-board-binding-system/.

A key design philosophy of the system is to keep things simple and ultra durable. When it comes to the board hardware, K2 looked no further than Voilé for their proven function and durability of their products. Partnering with Voilé and designing the Kwicker® BC Binding to work with the puck system is the dream team combination that makes Kwicker® work.

“As the originator of the most popular splitboarding hardware, Voilé is proud to be partnering with K2 on their truly innovative Kwicker® system,” said David Grissom, Voilé’s Marketing Manager. “Built on the Voilé splitboard hardware platform, the Kwicker® binding and boot set-up is a giant leap for backcountry splitboarding.”

Check out Kwicker® at the Outdoor Retailer Winter Market show at K2 booth #36113 and Voilé booth #30027E. At the SnowSports Industries America show hit K2 at booth #3957 and Voilé at booth #1773.

To follow all K2 news and find out more about the Kwicker® video launch after the New Year, check out: www.k2snowboarding.com.

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