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SIA/SOS Shootout Hockey Game Set To Kick Off SIA In Denver

Denver, Colorado (December 3, 2012) – Never Summer, 686, Snowboard Colorado, Zeal Optics, PBR and Monster Energy are proud to announce the fourth annual SIA/SOS Shootout is a go.  Set to go down on Wednesday January 30th, the game will kick off the SIA tradeshow in Denver, Colorado. The competitive hockey game benefiting SOS Outreach, will feature all kinds of snowboard and ski industry heads from the US and Canada, ready to square off before the show as well as a couple of NHL alumni. 

Spectators are encouraged to attend, especially if they like great cold beer and good “beer league” hockey.  Attendance is free. Each team is made up of a max of 15 players plus goalies.  PBR is generously providing the brew and Monster is helping to kick it up a notch with the donation of your favorite energy drinks. A suggested donation of $2 per can for the spectators and $20/player goes straight to SOS Outreach.  There will also be a silent auction with items donated from the participants, sponsors and local businesses.

Last year we had NHL Alumni Scott Parker participating and he’s playing again, and we anticipate getting a few other former pro’s on the roster before the puck drops. Don’t miss out on the chance to smash your favorite rep, shop employee or industry vet into the boards while dangling your way to the net.  The Shootout will take place at the Foothills Ice Arena in Lakewood, Colorado at 8:45 PM.  Don’t have a car?  A shuttle between convention center and rink will be ready. The My Frends/Never Summer party shuttle will leave from the Blue Bear in front of the convention center about 7:45 PM and again at 8:30 on the 25th to take players and spectators to the rink.

Here’s the details:

What: The SIA/SOS Shootout hockey game
When:  Weds. January 30th, 2013     8:45PM – 10:15PM
Who: 32 hardcore hockey players from the industry and some crazy spectators
Foothills Ice Arena
2250 S Old Kipling
Lakewood, CO

About SOS:  SOS Outreach engages underserved youth in winter and outdoor sports-based education programs. The program revolves around a core value curriculum that stresses Courage, Discipline, Integrity, Wisdom and Compassion. Adult mentor relationships are central to the programs and have resulted in SOS youth participants building strong morals, self-esteem and interpersonal skills.  www.sosoutreach.org

For media inquiries, please contact:
Mike Gagliardi
Never Summer Industries
303-320-1813 x 19

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

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Carrie Crogan, Trade Show Coordinator, Under Armour

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