Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Supplier Of The Year Awards



Skullcandy was founded in 2003 by Rick Alden in Park City, UT with the goal of designing music listening products that fit into an active action sports lifestyle. With a background in snowboarding and action sports, Alden envisioned a music need in the board sports market. The first Skullcandy product – the Skullcandy Portable Link – was introduced in 2003 at the CES Show in Las Vegas. Products now include headphones, earbuds, hands free devices, audio backpacks, MP3 players and other audio enabled lifestyle products. Skullcandy's products are targeted at the action sports demographic (snowboarders, skateboarders, etc.) outdoor, and general consumer market.

In addition to Skullcandy's international representation both in the media and the headphone marketplace, in December 2008 the company was noted as being "the world's coolest ear bud," by both CNN Money and Fortune Magazine.

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“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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