Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Retailer of the Year Award


Trollhaugen Ski And Board Shop - Dresser, WI

Owned and operated by the 2nd and 3rd generations of the Rochford family, Trollhaugen Winter Recreation area has been an icon of the Midwest snow sports scene since 1950. Located less than an hour from both downtown Minneapolis and St. Paul, Trollhaugen has been a winter favorite for generations of skiers and riders.

Following a devastating fire in 2008 the Ski and Board Shop was completely rebuilt into a 1st class retail space. Managed by John Wright, it is the only full service, full line ski shop located at a ski area in this part of the Midwest. The veteran staff averages more than 25 years of experience in the snow sports industry. Our formula is very simple. Make each customer feel as if they are the most important person on the planet, each and every time they come into the store. When you buy something from us, we come with the deal.

The shop offers a try before you buy demo program as well as high performance rentals. We build custom insoles and offer a full range of boot fitting services. The shop stocks a large selection of women’s specific equipment as well a broad range of Jr. Ski and board gear.

As part of our ongoing efforts to bring new participants into the sport, we hold an annual ski and snowboard swap, conduct tuning and waxing clinics, and work closely with the ski and snowboard development teams as well as the women’s instruction programs. We also sponsor the Quest Ski Racing league and the Friday Night Snowboard / Twin Tip Competition Series.

Our motto is; there are no problems, only solutions at The Trollhaugen Ski and Board Shop.

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"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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